{"legal_review_disclosure":"These claims have been machine-generated and should be reviewed by legal counsel before customer use.","metadata":{"bcp_version":"0.8","file_type":"claims","last_updated":"2026-09-01","parent":"/.well-known/brand.md"},"sections":{"approved_at_launch":[{"approved_language":null,"claim":"Aira handles everything under one roof — quote, system design, government grant applications, installation, and aftercare.","evidence":"Owner-stated differentiator: integrated product and installation as one offer, not a supplier that hands off to a third-party fitter. Confirmed via brand positioning statement.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"ec1be4142c962064f028f683e571da939b083d8b96d21815bf99207a9c1d0d18","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":"Aira systems run on Aira Intelligence, AI that learns from 140,000 system insights a day to optimise heating efficiency.","claim":"Aira systems run on Aira Intelligence, AI that learns from 140,000 system insights a day to optimise heating efficiency.","evidence":"First-party brand statement. The figure 140,000 system insights per day is source-specific and must not be updated without a new source.","exact_text":true,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"d35e689ebc9302ad8c9dd7dabb517bdecda5dd75a428a5a597f4ef3e3a19003b","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"Aira's goal is to electrify and decarbonise 5 million European homes by 2035, serve over 20 countries, and hire 20,000 Clean Energy Experts.","evidence":"First-party stated goal as of the brand profile source. Frame as a goal, not a guarantee. Do not assert progress figures against this target without a dated source.","exact_text":false,"owner":"[gap]","proof_status":"aspirational","source_hash":"209a38f9a3e550a4c297e1c0157d1348e0ccfca046ae0b41629482f39ea655a6","tier":"default","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":"Clean energy-tech for every home.","claim":"Clean energy-tech for every home.","evidence":"Hero text published on airahome.com. Brand tagline in active use across markets.","exact_text":true,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"[gap]","tier":"default","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"Aira makes clean energy-tech accessible and affordable for millions of homes, with heat pumps at the heart.","evidence":"Hero paragraph published on airahome.com across GB, IT, DE, and PL markets. Accessible and affordable are brand-chosen characterizations; do not substitute premium or other terms.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"[gap]","tier":"default","validity_window":{"valid_from":"2025-01-30","valid_until":null}}],"forbidden":[{"approved_language":null,"claim":"Aira costs [specific price] / Prices start from [specific figure] / You will pay [amount].","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"Owner-stated hard stop. Pricing varies by property, system specification, and market. No agent or content may promise or imply a specific price.","source_hash":"dbdca36b195dbb89e9a04b2a0b368ef69e28c6e26f21675197902ef924b59f74","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"Aira can be installed in any home / suitable for all homes / works for every household.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"Owner-stated hard stop. Not all homes are compatible. Blanket installation guarantees are forbidden regardless of phrasing.","source_hash":"dbdca36b195dbb89e9a04b2a0b368ef69e28c6e26f21675197902ef924b59f74","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"claim":"You will receive a government grant / Your grant is guaranteed / Aira guarantees grant funding.","exact_text":false,"owner":"[gap]","proof_status":"forbidden","reason":"Owner-stated hard stop. Government grants depend on external programmes outside Aira's control. No agent or content may guarantee or imply guaranteed grant receipt.","source_hash":"dbdca36b195dbb89e9a04b2a0b368ef69e28c6e26f21675197902ef924b59f74","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}}],"requires_caveat":[{"approved_language":null,"caveat":"Grant availability depends on government programmes outside Aira's control. Aira assists with applications but cannot guarantee that any grant will be awarded. Always include: 'Subject to eligibility and availability of government programmes.'","claim":"Aira assists with government grant applications as part of its service.","evidence":"Owner-stated boundary: grant availability is outside Aira's control. First-party source confirms grant application assistance is part of the integrated service.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"ec1be4142c962064f028f683e571da939b083d8b96d21815bf99207a9c1d0d18","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}},{"approved_language":null,"caveat":"Not all homes are compatible. Suitability depends on property type, insulation, existing infrastructure, and other factors assessed at survey. Always include: 'Subject to a home survey and eligibility assessment.'","claim":"Aira can be installed in your home.","evidence":"Owner-stated boundary: Aira cannot guarantee installation in all households. Compatibility varies by property.","exact_text":false,"owner":"[gap]","proof_status":"requires_caveat","source_hash":"9870ae0a225b0cb1f6ebceebcd85028923b3906b1812e546f8b25867f805e5aa","tier":"core","validity_window":{"valid_from":"2025-01-30","valid_until":null}}]}}