--- bcp_version: "0.8" file_type: claims parent: https://registry.brandcontextprotocol.dev/aira-956378e2/.well-known/brand.md last_updated: 2026-09-01 --- # Claims All marketing claims Aira is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file. > **Legal review notice.** Proof status records evidence and owner-confirmation state. It is not legal advice and does not replace review by Legal or the accountable brand owner before use in advertising, packaging, sales, regulated, or comparative contexts. --- ## Approved at launch ```yaml approved_at_launch: - claim: "Aira handles everything under one roof — quote, system design, government grant applications, installation, and aftercare." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "ec1be4142c962064f028f683e571da939b083d8b96d21815bf99207a9c1d0d18" exact_text: false approved_language: null evidence: "Owner-stated differentiator: integrated product and installation as one offer, not a supplier that hands off to a third-party fitter. Confirmed via brand positioning statement." - claim: "Aira systems run on Aira Intelligence, AI that learns from 140,000 system insights a day to optimise heating efficiency." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "d35e689ebc9302ad8c9dd7dabb517bdecda5dd75a428a5a597f4ef3e3a19003b" exact_text: true approved_language: "Aira systems run on Aira Intelligence, AI that learns from 140,000 system insights a day to optimise heating efficiency." evidence: "First-party brand statement. The figure 140,000 system insights per day is source-specific and must not be updated without a new source." - claim: "Aira's goal is to electrify and decarbonise 5 million European homes by 2035, serve over 20 countries, and hire 20,000 Clean Energy Experts." tier: default proof_status: aspirational owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "209a38f9a3e550a4c297e1c0157d1348e0ccfca046ae0b41629482f39ea655a6" exact_text: false approved_language: null evidence: "First-party stated goal as of the brand profile source. Frame as a goal, not a guarantee. Do not assert progress figures against this target without a dated source." - claim: "Clean energy-tech for every home." tier: default proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "[gap]" exact_text: true approved_language: "Clean energy-tech for every home." evidence: "Hero text published on airahome.com. Brand tagline in active use across markets." - claim: "Aira makes clean energy-tech accessible and affordable for millions of homes, with heat pumps at the heart." tier: default proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Hero paragraph published on airahome.com across GB, IT, DE, and PL markets. Accessible and affordable are brand-chosen characterizations; do not substitute premium or other terms." ``` --- ## Requires caveat ```yaml requires_caveat: - claim: "Aira assists with government grant applications as part of its service." tier: core proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "ec1be4142c962064f028f683e571da939b083d8b96d21815bf99207a9c1d0d18" exact_text: false approved_language: null caveat: "Grant availability depends on government programmes outside Aira's control. Aira assists with applications but cannot guarantee that any grant will be awarded. Always include: 'Subject to eligibility and availability of government programmes.'" evidence: "Owner-stated boundary: grant availability is outside Aira's control. First-party source confirms grant application assistance is part of the integrated service." - claim: "Aira can be installed in your home." tier: core proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "9870ae0a225b0cb1f6ebceebcd85028923b3906b1812e546f8b25867f805e5aa" exact_text: false approved_language: null caveat: "Not all homes are compatible. Suitability depends on property type, insulation, existing infrastructure, and other factors assessed at survey. Always include: 'Subject to a home survey and eligibility assessment.'" evidence: "Owner-stated boundary: Aira cannot guarantee installation in all households. Compatibility varies by property." ``` --- ## Forbidden ```yaml forbidden: - claim: "Aira costs [specific price] / Prices start from [specific figure] / You will pay [amount]." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "dbdca36b195dbb89e9a04b2a0b368ef69e28c6e26f21675197902ef924b59f74" exact_text: false approved_language: null reason: "Owner-stated hard stop. Pricing varies by property, system specification, and market. No agent or content may promise or imply a specific price." - claim: "Aira can be installed in any home / suitable for all homes / works for every household." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "dbdca36b195dbb89e9a04b2a0b368ef69e28c6e26f21675197902ef924b59f74" exact_text: false approved_language: null reason: "Owner-stated hard stop. Not all homes are compatible. Blanket installation guarantees are forbidden regardless of phrasing." - claim: "You will receive a government grant / Your grant is guaranteed / Aira guarantees grant funding." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2025-01-30 valid_until: null source_hash: "dbdca36b195dbb89e9a04b2a0b368ef69e28c6e26f21675197902ef924b59f74" exact_text: false approved_language: null reason: "Owner-stated hard stop. Government grants depend on external programmes outside Aira's control. No agent or content may guarantee or imply guaranteed grant receipt." ``` ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Owner-confirmed evidence > Aira cannot promise specific prices, guarantee installation in all households, or guarantee government grants. Source: Public source ### Owner-confirmed evidence > Owner-stated boundary: pricing varies, not all homes are compatible, and grant availability depends on government programmes outside Aira's control. Source: Public source