---
bcp_version: "0.7"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-07-07
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Color

```yaml
color:
  tokens:
    neutral_1:
      hex: "#000000"
      role: neutral
      description: "colors extracted from customer source material."
    primary:
      hex: "#FFFFFF"
      role: primary
      description: "colors extracted from customer source material."
    neutral_3:
      hex: "#3D3D41"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_4:
      hex: "#EBEBEB"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_5:
      hex: "#9A958F"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_6:
      hex: "#058A5E"
      role: neutral
      description: "primaryColor extracted from customer source material."
    background:
      hex: "#121212"
      role: surface
      description: "background extracted from customer source material."
  approved_pairs:
    []
  forbidden_pairs:
    - foreground: primary
      background: background
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    airatext:
      family: airaText
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400]
      styles: ["normal"]
      source: "customer site extraction"
    airadisplay:
      family: airaDisplay
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400]
      styles: ["normal"]
      source: "customer site extraction"
  roles:
    display: airatext
    body: airatext
    ui: airatext
```

## Layout and components

```yaml
elevation:
  shadows:
    - "rgba(0, 0, 0, 0.66) 0px 0px 0px 973px"
spacing:
  scale_px: [8, 16, 24, 40, 78]
components:
  buttons:
    - background: "#ffffff"
      color: "#121212"
      radius_px: 4
      padding_px: [8, 16]
      font_weight: 400
    - background: "transparent"
      color: "#29292d"
      radius_px: 4
      padding_px: [8, 16]
      font_weight: 400
    - background: "transparent"
      color: "#222226"
      radius_px: 0
      padding_px: [0, 0]
      font_weight: 300
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```