---
bcp_version: "0.8"
file_type: claims
parent: https://registry.brandcontextprotocol.dev/battlefield-656ea717/.well-known/brand.md
last_updated: 2026-09-08
---

# Claims

All marketing claims Battlefield and Electronic Arts are authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.

> **Legal review notice:** Claim entries reflect available evidence and owner-confirmation state at the time of compilation. This file is not legal advice. Claims marked `proof_status: approved` have first-party or owner-confirmed support; they still require review by Legal or the accountable brand owner before use in advertising, packaging, regulated contexts, or comparative copy. `proof_status` records evidence state, not legal clearance.

---

## Approved at launch

```yaml
approved_at_launch:

  - claim: "Battlefield 6 launched October 10, 2025 on PlayStation 5, Xbox Series X/S, and PC (Steam, EA App, Epic Games Store)."
    tier: core
    proof_status: "requires_caveat"
    owner: "Battlefield Global Brand Management / EA Legal"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: true
    approved_language: "Battlefield 6 launched October 10, 2025 on PlayStation 5, Xbox Series X/S, and PC (Steam, EA App, Epic Games Store)."
    evidence: "Owner-confirmed in interview. Corroborated by BusinessWire press release dated October 10, 2025."

  - claim: "In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion."
    tier: core
    proof_status: "requires_caveat"
    owner: "EA Finance / Legal"
    validity_window:
      valid_from: 2026-04-01
      valid_until: null
    source_hash: "1cb8d90df93fc28eb47bab9789691b0314bf2be5c6ab9df4ea774e62c5ab97e4"
    exact_text: true
    approved_language: "In fiscal year 2026, EA posted GAAP net revenue of approximately $7.5 billion."
    evidence: "First-party statement published in EA acquisition announcement (ea.com/news/ea-announces-completion-of-acquisition). Independent tracker icon-era.com corroborates at $7.531 billion for FY2026 ended March 31, 2026, up 0.91% year-over-year."

  - claim: "EA's acquisition by PIF, Silver Lake, and Affinity Partners closed on August 4, 2026."
    tier: core
    proof_status: "requires_caveat"
    owner: "EA Legal / Corporate Communications"
    validity_window:
      valid_from: 2026-08-04
      valid_until: null
    source_hash: "1cb8d90df93fc28eb47bab9789691b0314bf2be5c6ab9df4ea774e62c5ab97e4"
    exact_text: true
    approved_language: "EA's acquisition by PIF, Silver Lake, and Affinity Partners successfully closed on August 4, 2026. EA common stock ceased trading and was delisted from NASDAQ; stockholders received $210 cash per share."
    evidence: "First-party announcement: ea.com/news/ea-announces-completion-of-acquisition."

  - claim: "Across console, mobile, and PC, EA's games and services reached over 120 million players each month during fiscal year 2026."
    tier: core
    proof_status: "requires_caveat"
    owner: "EA Brand / Legal"
    validity_window:
      valid_from: 2026-04-01
      valid_until: null
    source_hash: "2e8b347fe80b520221c621c35a1b6c5ccfed5c32f41f4c39750928a4b777e491"
    exact_text: true
    approved_language: "Across console, mobile, and PC, EA's games and services reached over 120 million players* each month during fiscal year 2026. *A reasonable estimate using internal company data and information provided by third parties, including third-party network logins provided by platform providers. There are inherent challenges in measuring how our games and services are played across large global populations."
    evidence: "First-party statement published at ea.com/news/introducing-ea-advertising. EA explicitly discloses this is an estimate with known limitations including possible double-counting across devices and games. The asterisk and disclosure are non-negotiable parts of approved language."

  - claim: "EA is recognized for a portfolio of critically acclaimed brands including EA SPORTS FC, Battlefield, Apex Legends, The Sims, EA SPORTS Madden NFL, EA SPORTS College Football, Need for Speed, Dragon Age, Titanfall, Plants vs. Zombies, and EA SPORTS F1."
    tier: core
    proof_status: "requires_caveat"
    owner: "EA Brand / Legal"
    validity_window:
      valid_from: 2026-08-04
      valid_until: null
    source_hash: "1cb8d90df93fc28eb47bab9789691b0314bf2be5c6ab9df4ea774e62c5ab97e4"
    exact_text: false
    approved_language: null
    evidence: "First-party statement: ea.com/news/ea-announces-completion-of-acquisition. Note: John Madden, NFL, and F1 are the property of their respective owners and used with permission. Attribution required when citing those names."

  - claim: "Battlefield is a storied franchise renowned for uncompromising combat gameplay for over two decades."
    tier: core
    proof_status: "requires_caveat"
    owner: "Battlefield Global Brand Management"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: true
    approved_language: "Battlefield is a storied franchise renowned for uncompromising combat gameplay for over two decades."
    evidence: "Canonical IP descriptor used consistently across all partner press releases, developer briefings, and the BF6 launch press release (BusinessWire, October 10, 2025). Owner-confirmed in interview as the fixed boilerplate anchor for all audiences."

  - claim: "Battlefield 6 launches with more ways to play than any other Battlefield."
    tier: core
    proof_status: "requires_caveat"
    owner: "Battlefield Global Brand Management"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: true
    approved_language: "Battlefield 6 launches with more ways to play than any other Battlefield."
    evidence: "Direct quote from Vince Zampella, EVP, in the October 10, 2025 launch press release (BusinessWire)."

  - claim: "All gameplay-impacting features in Battlefield 6 are free or earnable; paid content is strictly cosmetic or time-saving."
    tier: core
    proof_status: "requires_caveat"
    owner: "Battlefield Global Brand Management / EA Legal"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    evidence: "Stated in BF6 launch press release: 'All gameplay-impacting features will be free or earnable as part of our commitment to fair play and access for all players.' Owner-confirmed in interview as a non-negotiable fair-play commitment."

  - claim: "Battlefield 6 was developed across four EA studios: DICE, Criterion, Motive, and Ripple Effect."
    tier: core
    proof_status: "requires_caveat"
    owner: "Battlefield Global Brand Management"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    evidence: "Stated in the BF6 launch press release About Battlefield section and confirmed across multiple EA investor communications."

  - claim: "EA SPORTS franchises reached 265 million players as of September 2024, and the total community logged 11 billion hours of playtime across calendar year 2024."
    tier: default
    proof_status: requires_caveat
    owner: "[gap]"
    validity_window:
      valid_from: 2024-09-01
      valid_until: null
    source_hash: "d5f9d277766fd8c84bdd89f26347865b8833d161739d45b7751aa6c0e004810e"
    exact_text: false
    approved_language: null
    evidence: "Reported by independent tracker icon-era.com citing EA figures as of September 2024. Source authority is independent, not first-party. Requires caveat on recency and source before use."
```

---

## Requires caveat

```yaml
requires_caveat:

  - claim: "Over 100 million players and 5 billion hours played across the Battlefield franchise."
    tier: core
    proof_status: requires_caveat
    owner: "Battlefield Global Brand Management / EA Legal"
    validity_window:
      valid_from: 2002-01-01
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    caveat: >
      Must be attributed explicitly to the entire Battlefield franchise across its multi-decade history
      since Battlefield 1942 in 2002. Must clarify these are cumulative lifetime aggregates across all
      titles, platforms, and services — not current concurrent players, monthly active users, or single-title
      figures. Must never be translated into unit sales or copies shipped, as the total includes EA Play
      subscribers, free trials, and legacy entries.
    evidence: >
      Owner-confirmed in interview as the canonical legacy scale metric used in EA PR announcements,
      investor disclosures, and job listings. EA deliberately frames it as a historical legacy signal,
      not a live engagement metric.

  - claim: "Fans play the equivalent of 23,000 NFL seasons every day in Madden NFL and complete more than 1 billion matches each month in EA SPORTS FC."
    tier: default
    proof_status: requires_caveat
    owner: "[gap]"
    validity_window:
      valid_from: "[gap]"
      valid_until: null
    source_hash: "2e8b347fe80b520221c621c35a1b6c5ccfed5c32f41f4c39750928a4b777e491"
    exact_text: false
    approved_language: null
    caveat: >
      No explicit as-of date is attached to these figures in the source. Must not be presented as
      current or verified live metrics. Requires legal and brand owner review before use in advertising.
      Source is ea.com/news/introducing-ea-advertising, which does not date the claim internally.
    evidence: "First-party statement from ea.com/news/introducing-ea-advertising."

  - claim: "EA employs approximately 14,500 people."
    tier: default
    proof_status: requires_caveat
    owner: "[gap]"
    validity_window:
      valid_from: "[gap]"
      valid_until: null
    source_hash: "d5f9d277766fd8c84bdd89f26347865b8833d161739d45b7751aa6c0e004810e"
    exact_text: false
    approved_language: null
    caveat: >
      Source is independent tracker icon-era.com, not a first-party EA disclosure. No explicit
      as-of date is provided. Headcount figures change frequently. Requires confirmation against
      current EA investor relations disclosures before use.
    evidence: "Reported by icon-era.com: 'The company employs approximately 14,500 people.' Authority is independent."

  - claim: "Electronic Arts is a global leader in digital interactive entertainment."
    tier: default
    proof_status: requires_caveat
    owner: "EA Brand / Legal"
    validity_window:
      valid_from: 2026-08-04
      valid_until: null
    source_hash: "1cb8d90df93fc28eb47bab9789691b0314bf2be5c6ab9df4ea774e62c5ab97e4"
    exact_text: false
    approved_language: null
    caveat: >
      Superlative market position claim. Requires legal review before use in paid advertising or
      regulated markets. Source is first-party boilerplate; no independent ranking or methodology
      is cited in the source document.
    evidence: "First-party statement in ea.com/news/ea-announces-completion-of-acquisition: 'Electronic Arts is a global leader in digital interactive entertainment.'"
```

---

## Forbidden

```yaml
forbidden:

  - claim: "Battlefield 6 has 100 million players" or any attribution of the lifetime franchise metric to a single title.
    tier: core
    proof_status: forbidden
    owner: "Battlefield Global Brand Management / EA Legal"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: >
      Owner-confirmed forbidden framing. The 100 million players figure is a cumulative lifetime
      aggregate across the entire franchise since 2002. Attributing it to any single title is
      factually false and misleads consumers about individual game scale.

  - claim: "100 million current players," "100 million active users," "100 million monthly active players," or any framing of the lifetime metric as a live engagement figure.
    tier: core
    proof_status: forbidden
    owner: "Battlefield Global Brand Management / EA Legal"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: >
      Owner-confirmed forbidden framing. The figures represent lifetime registered players and
      aggregate hours, not concurrent players (CCU) or monthly active users (MAU).

  - claim: "100 million copies sold," "100 million units shipped," or any translation of the player count into unit sales.
    tier: core
    proof_status: forbidden
    owner: "Battlefield Global Brand Management / EA Legal"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: >
      Owner-confirmed forbidden framing. The total includes EA Play subscribers, free trial users,
      and legacy entries. It is not a unit sales figure.

  - claim: "Players can buy stronger weapons, higher damage, or mechanical progression advantages in Battlefield 6."
    tier: core
    proof_status: forbidden
    owner: "Battlefield Global Brand Management / EA Legal"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: >
      Owner-confirmed hard boundary. EA guarantees all gameplay-altering gear is earned through
      gameplay. Paid content is strictly cosmetic or time-saving. Any implication of pay-to-win
      mechanics is factually false and violates the franchise's fair-play commitment.

  - claim: "Battlefield 6 is like Call of Duty on a bigger map" or any framing that reduces Battlefield to a large-map twitch shooter.
    tier: core
    proof_status: forbidden
    owner: "Battlefield Global Brand Management"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: >
      Owner-confirmed mischaracterization. Battlefield is a systemic combined-arms sandbox.
      Winning relies on macro-level logistics, class-based squad roles, environmental destruction,
      and role-based utility — not individual kill/death ratios or lane control. This framing
      misinterprets the physics engine and structural design.

  - claim: "Battlefield 6 is an accurate military simulator" or any framing that positions it as a realistic mil-sim.
    tier: core
    proof_status: forbidden
    owner: "Battlefield Global Brand Management"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: >
      Owner-confirmed boundary. EA developers explicitly reject the mil-sim label. Battlefield is
      described as an accessible sandbox of spectacle and emergent physics, not a simulator of
      real-world combat. Using military recruiting language or treating real-world war trauma with
      levity is also forbidden.

  - claim: Any statement linking Battlefield's fictional factions (Pax Armata, No-Pats) or map locations to active real-world wars, current political leaders, or ongoing geopolitical disputes.
    tier: core
    proof_status: forbidden
    owner: "Battlefield Global Brand Management / EA Legal"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: >
      Owner-confirmed boundary. EA explicitly frames all Battlefield settings as purely
      entertainment, devoid of real-world political commentary. Fictional factions and locations
      must never be mapped onto active conflicts, real political leaders, or ongoing international
      disputes.

  - claim: Any reference to, encouragement of, or namedropping of competitor franchises (e.g., Call of Duty, Halo) in official Battlefield copy, including Portal creator tool guidance.
    tier: core
    proof_status: forbidden
    owner: "Battlefield Global Brand Management / EA Legal"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: >
      Owner-confirmed boundary. EA strictly polices copyright and brand adjacency within
      community tools and official copy alike. Official content must not reference, encourage,
      or name competitor IP.

  - claim: Any speculation about, validation of, or commentary on datamined game files, unannounced seasonal content, or unofficial community leaks.
    tier: core
    proof_status: forbidden
    owner: "Battlefield Global Brand Management"
    validity_window:
      valid_from: 2025-10-10
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: >
      Owner-confirmed hard boundary. Unconfirmed features create inaccurate community expectations
      and compromise official live-service launch plans. On any query referencing unannounced
      features, leaked asset names, or datamining reports, refuse speculation and direct users
      strictly to official developer blog posts, published patch notes, and confirmed EA seasonal
      roadmaps.
```

## Evidence record

The following attributable source language is preserved because it materially constrains this profile.

### Owner-confirmed evidence

> EA discloses the 120M monthly player figure is an estimate with known limitations, including possible double-counting of players across devices and games.

Source: Public source

### Published evidence

> today announced that its acquisition by PIF, Silver Lake, and Affinity Partners (collectively, the “Consortium”) has successfully closed

Source: ea.com — https://www.ea.com/news/ea-announces-completion-of-acquisition

### Owner-confirmed evidence

> Approved for use as a historical legacy claim with the caveat that it represents lifetime cumulative figures, not current concurrent or monthly active players. Agents must not present it as a live or current engagement metric.

Source: Public source

### Published evidence

> EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ®.

Source: ea.com — https://www.ea.com/news/ea-announces-completion-of-acquisition

### Owner-confirmed evidence

> The '100 million players and 5 billion hours played' figures are cumulative lifetime aggregates across all Battlefield titles since 1942 (2002), used in EA PR announcements, investor disclosures, and job listings as a legacy and scale signal, not as a current active player count.

Source: Public source

### Published evidence

> playing the equivalent of 23,000 NFL seasons every day in Madden NFL and completing more than 1 billion matches each month in EA SPORTS FC

Source: ea.com — https://www.ea.com/news/introducing-ea-advertising

### Published evidence

> EA stockholders will receive $210 in cash for each share of EA common stock they owned as of the closing. EA’s common stock has ceased trading and will be delisted from NASDAQ.

Source: ea.com — https://www.ea.com/news/ea-announces-completion-of-acquisition