---
bcp_version: "0.3"
file_type: claims
parent: /.well-known/brand.md
last_updated: 2026-05-18
---

# Claims

All marketing claims Bruiser is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file. The interview captured only the public hero copy. The brand should expand this file with evidenced claims before launch.

## Approved at launch

```yaml
approved_at_launch:
  - claim: "We make problems go away."
    evidence: "Brand-owned hero copy on bruiser.com"
    status: verified

  - claim: "We are a team of fixers who take on the impossible."
    evidence: "Brand-owned site copy on bruiser.com"
    status: verified

  - claim: "We thrive under pressure and deliver when it matters most."
    evidence: "Brand-owned site copy on bruiser.com"
    status: aspirational
```

## Requires caveat

```yaml
requires_caveat: []
```

## Forbidden

```yaml
forbidden:
  - claim: "guaranteed results"
    reason: "no contractual basis documented"
  - claim: "the best in the industry"
    reason: "unsubstantiated superlative"
  - claim: "trusted by the Fortune 500"
    reason: "no client list documented in this BCP"
```