---
bcp_version: "0.3"
file_type: anti_ai
parent: /.well-known/brand/voice.md
last_updated: 2026-05-18
---

# Anti-AI Voice

```yaml
community_reference:
  - url: https://github.com/Brand-Context-Protocol/anti-ai-patterns
    rationale: "Placeholder reference to a community-maintained list of AI writing patterns. Replace with the brand's chosen authoritative source."

brand_additions:
  - type: opener
    pattern: "In today's fast-paced business world"
    rationale: "Generic AI opener. Bruiser opens on the problem, not the weather report."
    example: "In today's fast-paced business world, deadlines matter."
  - type: phrase
    pattern: "partner with you on your journey"
    rationale: "Consulting cliche. Bruiser does jobs, not journeys."
    example: "We partner with you on your transformation journey."
  - type: phrase
    pattern: "unlock value"
    rationale: "Empty business filler. Bruiser names the outcome instead."
    example: "We help you unlock value across your organization."
  - type: structure
    pattern: "It's not just X, it's Y"
    rationale: "Recognizable AI cadence. Bruiser writes flat declaratives."
    example: "It's not just consulting, it's transformation."
  - type: closer
    pattern: "Let's build the future together"
    rationale: "Hollow sign-off. Bruiser closes with the next concrete step."
    example: "Let's build the future together."
```