{
  "metadata": {
    "bcp_version": "0.7",
    "file_type": "claims",
    "parent": "/.well-known/brand.md",
    "last_updated": "2026-07-23"
  },
  "legal_review_disclosure": "These claims have been machine-generated and should be reviewed by legal counsel before customer use.",
  "sections": {
    "approved_at_launch": [
      {
        "claim": "Official performance apparel and footwear partner of Spartan Trail and Tough Mudder",
        "tier": "core",
        "proof_status": "requires_caveat",
        "owner": "[gap]",
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        "source_hash": "a158ecbefb19f312dcd64406ba91121344a37cb79ad5518ad4340cfebc6e0b93",
        "exact_text": true,
        "approved_language": "official performance apparel and footwear partner of Spartan Trail and Tough Mudder",
        "evidence": ">"
      },
      {
        "claim": "Craft Sportswear signed a 5-year apparel contract with the Norwegian Ski Federation starting 2022",
        "tier": "core",
        "proof_status": "requires_caveat",
        "owner": "[gap]",
        "validity_window": {
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          "valid_until": "2026-12-31"
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        "source_hash": "fd6981ce4410820ea5e6ee8e4e301c32410ce2908952b8314ea40f7e93925245",
        "exact_text": false,
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      {
        "claim": "CRAFT apparel was worn by Jessie Diggins and Kikkan Randall when they won cross-country skiing gold at the 2018 Winter Games",
        "tier": "core",
        "proof_status": "requires_caveat",
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        "validity_window": {
          "valid_from": "2018-02-01",
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        "source_hash": "a158ecbefb19f312dcd64406ba91121344a37cb79ad5518ad4340cfebc6e0b93",
        "exact_text": true,
        "approved_language": "CRAFT apparel was worn by Team USA Olympians Jessie Diggins and Kikkan Randall when they took home the gold in cross country skiing during the 2018 Winter Games",
        "evidence": ">"
      },
      {
        "claim": "Craft develops high-quality performance sportswear with a heritage in the Swedish elements and endurance-specific sports",
        "tier": "default",
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        },
        "source_hash": "[gap]",
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        "evidence": ">"
      },
      {
        "claim": "Craft footwear and apparel is developed at the company's sports science laboratory in Sweden",
        "tier": "default",
        "proof_status": "approved",
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        "source_hash": "a158ecbefb19f312dcd64406ba91121344a37cb79ad5518ad4340cfebc6e0b93",
        "exact_text": false,
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        "evidence": ">"
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      {
        "claim": "Founded on a moisture-transport discovery made in Borås, Sweden in spring 1973",
        "tier": "default",
        "proof_status": "approved",
        "owner": "[gap]",
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          "valid_from": "1973-01-01",
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        "approved_language": null,
        "evidence": ">",
        "Note": "1973 is the founding discovery date; the legal entity date is 1977."
      }
    ],
    "requires_caveat": [
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        "claim": "The Norwegian cross-country ski team is the world's most successful national cross-country ski team",
        "tier": "core",
        "proof_status": "requires_caveat",
        "owner": "[gap]",
        "validity_window": {
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        "source_hash": "fd6981ce4410820ea5e6ee8e4e301c32410ce2908952b8314ea40f7e93925245",
        "exact_text": true,
        "approved_language": "the world's most successful national cross-country ski team",
        "caveat": ">",
        "evidence": ">"
      },
      {
        "claim": "Craft is represented in more than 50 markets worldwide, with main markets in Scandinavia, Germany, Benelux, USA and Canada",
        "tier": "default",
        "proof_status": "requires_caveat",
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        "source_hash": "fd6981ce4410820ea5e6ee8e4e301c32410ce2908952b8314ea40f7e93925245",
        "exact_text": false,
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      },
      {
        "claim": "National-team kit is made of sustainable and environmentally friendly materials",
        "tier": "default",
        "proof_status": "requires_caveat",
        "owner": "[gap]",
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        "source_hash": "fd6981ce4410820ea5e6ee8e4e301c32410ce2908952b8314ea40f7e93925245",
        "exact_text": true,
        "approved_language": "clothes that as far as possible are made of sustainable and environmentally friendly materials",
        "caveat": ">",
        "evidence": ">"
      },
      {
        "claim": "The Craft Principle: a three-layer moisture-transport system with a stitch ratio of three stitches outward and two stitches inward",
        "tier": "default",
        "proof_status": "requires_caveat",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "1977-01-01",
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        "source_hash": "a22a9c4dde34b61c41f2bb7ce2a587dbdb233e9325e5f3ef391664edb2922000",
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        "evidence": ">"
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    ],
    "forbidden": [
      {
        "claim": "Craft is the most sustainable sportswear brand",
        "tier": "core",
        "proof_status": "forbidden",
        "owner": "[gap]",
        "validity_window": {
          "valid_from": "2026-07-23",
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        },
        "source_hash": "[gap]",
        "exact_text": false,
        "approved_language": null,
        "reason": ">"
      },
      {
        "claim": "\"Craft is the official partner of the Norwegian national ski team\" (without specifying apparel/cross-country)",
        "tier": "core",
        "proof_status": "forbidden",
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        "validity_window": {
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        },
        "source_hash": "[gap]",
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        "approved_language": null,
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      },
      {
        "claim": "\"Currently experiencing strong growth\" or any present-tense unqualified growth claim",
        "tier": "core",
        "proof_status": "forbidden",
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        "validity_window": {
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        },
        "source_hash": "[gap]",
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        "approved_language": null,
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      {
        "claim": "Founded in 1973",
        "tier": "default",
        "proof_status": "forbidden",
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        "validity_window": {
          "valid_from": "2026-07-23",
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        "source_hash": "[gap]",
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}