--- bcp_version: "0.8" file_type: claims parent: /.well-known/brand.md last_updated: 2026-09-14 --- # Claims These claims were compiled from available product, protocol, and company evidence for accountable review. They are not legal advice. Legal counsel or the accountable brand owner should review them before use in advertising, packaging, sales, regulated, comparative, or customer-specific contexts. `proof_status` records the current evidence and approval state; it does not replace legal review. Agents generating copy must draw factual claims from this file and respect every caveat, exact-text rule, and forbidden entry. ## Approved at launch ```yaml approved_at_launch: - id: protocol-authorship claim: "Encoded authored and maintains the Brand Context Protocol." tier: core proof_status: approved evidence: "The public specification and repository identify Encoded Brands as the project maintainer." owner: "Encoded Brands" - id: protocol-license claim: "BCP is an open specification published under CC BY 4.0, with reference code under MIT." tier: core proof_status: approved evidence: "License declarations in the public specification and reference repository." owner: "Encoded Brands" - id: protocol-portability claim: "A BCP can be self-hosted or published through the Registry." tier: core proof_status: approved evidence: "BCP v0.8 defines self-hosted and Registry-backed publication profiles as first-class implementations." owner: "Encoded Brands" - id: product-model claim: "Encoder compiles the portable BCP package. The Registry provides signed publishing, hosted delivery, free DNS verification, and trust operations." tier: default proof_status: approved evidence: "Current product implementation and public product documentation." owner: "Encoded Brands" - id: free-record-boundary claim: "The first complete encode and an integrity-signed Registry record at a stable address are free. Optional DNS verification is free. Free records include no human support." tier: core proof_status: approved evidence: "Commercial model approved 2026-09-01 and reflected in the current pricing authority." owner: "Encoded Brands" - id: certified-boundary claim: "Registry Certified is listed at $5,988 per year, billed annually, and adds private-context controls plus audit evidence for who pulled protected BCP context, including principal user or installation, timestamp, grant, section ids, section hashes, public/private revision ids, and returned content hash. It also includes governance, team access, version history, priority human support, and up to 100 full AI-assisted re-encodes per entitlement year. Additional re-encodes are $49 each after the included allowance." tier: core proof_status: approved evidence: "Private companion MCP audit payload and export route reviewed 2026-09-09; public pricing authority at https://encodedbrands.ai/#pricing." owner: "Encoded Brands" - id: registry-signing claim: "Every Registry publication is signed with Ed25519 so readers can verify the exact publication bytes." tier: core proof_status: approved evidence: "The public Registry signs immutable publication bytes and exposes signature metadata on read surfaces." owner: "Encoded Brands" - id: dns-verification claim: "Optional DNS domain verification is free and creates a time-limited official-source attestation." tier: core proof_status: approved evidence: "BCP v0.8 verification rules and the Registry DNS TXT challenge flow." owner: "Encoded Brands" - id: registry-reading claim: "Registry reads are free for agents and tools." tier: core proof_status: approved evidence: "Public Registry HTTPS and MCP read surfaces require no payment credential." owner: "Encoded Brands" - id: encoder-provider-data-handling claim: "Customer inputs and outputs are not used for model training under Anthropic's commercial API terms, with standard provider retention of up to 30 days." tier: core proof_status: approved caveat: "Do not call the production Encoder zero-data-retention. Anthropic publishes exceptions for usage-policy enforcement, legal requirements, explicit feedback or training opt-in, and separately agreed terms." evidence: "Production Encoder model routing uses Anthropic's commercial API. Anthropic commercial-customer training and retention policies reviewed 2026-09-02: https://privacy.anthropic.com/en/articles/7996868-is-my-data-used-for-model-training and https://privacy.anthropic.com/en/articles/7996866-how-long-do-you-store-my-organization-s-data." owner: "Encoded Brands" - id: custom-remote-mcp-clients claim: "Encoded's public Registry MCP can be added as a custom remote MCP connector in ChatGPT, Claude, and Grok, subject to each product's plan, client, and administrator controls." tier: default proof_status: approved evidence: "Official current setup documentation reviewed 2026-09-01: https://help.openai.com/en/articles/12584461-developer-mode-and-full-mcp-connectors-in-chatgpt; https://support.claude.com/en/articles/11175166-get-started-with-custom-connectors-using-remote-mcp; https://docs.x.ai/grok/connectors. The handle-bound Registry endpoint completed MCP initialize, tools/list, and get_bcp calls on 2026-09-01." owner: "Encoded Brands" - id: brand-line claim: "Give every AI & agent the same source of brand truth." tier: core proof_status: approved exact_text: true approved_language: "Give every AI & agent the same source of brand truth." evidence: "Approved Encoded Brands line." owner: "Encoded Brands" - id: update-line claim: "Encode your brand once. Use it everywhere. Update as often as you like." tier: default proof_status: approved exact_text: true approved_language: "Encode your brand once. Use it everywhere. Update as often as you like." evidence: "Approved Encoded Brands product language; manual revisions are free and the public pricing authority lists re-encodes per use." owner: "Encoded Brands" - id: encoding-scope claim: "Encoder captures and encodes the brand a customer already has." tier: core proof_status: approved evidence: "Encoder intake, research, interview, review, and compile workflow." owner: "Encoded Brands" - id: bruiser-relationship claim: "Bruiser is Encoded's sister company and handles greenfield brand strategy work." tier: default proof_status: approved evidence: "Corporate relationship and current service boundary." owner: "Encoded Brands" ``` ## Requires caveat ```yaml requires_caveat: - id: stable-registry-address claim: "A published BCP has a permanent Registry record." tier: core proof_status: requires_caveat caveat: "Use 'stable Registry address while the record remains published.' Do not imply that a record can never be withdrawn, suspended, or removed under policy." evidence: "Registry handle and publication behavior, reviewed 2026-08-31." owner: "Encoded Brands" - id: certified-machine-status claim: "Registry Certified exposes machine-readable certification status and a certification mark." tier: core proof_status: requires_caveat caveat: "Publicly listed for Registry Certified, but not yet exposed by the production Registry read surfaces. Describe as rollout work until those fields ship." evidence: "Public pricing page and production Registry read-surface audit, 2026-08-31." owner: "Encoded Brands" - id: certified-renewal-monitoring claim: "Registry Certified monitors DNS verification renewal." tier: core proof_status: requires_caveat caveat: "Publicly listed for Registry Certified, but automated expiry and renewal monitoring are not yet complete in production. Describe as rollout work until operational verification is recorded." evidence: "Public pricing page and production Registry verification audit, 2026-08-31." owner: "Encoded Brands" - id: works-with-agents claim: "Works with any agent or LLM." tier: contextual proof_status: requires_caveat caveat: "BCP is vendor-neutral static markdown. Do not imply adoption, native integration, or verified use by a named vendor without current evidence." evidence: "Protocol format and public HTTP delivery." owner: "Encoded Brands" - id: anthropic-prompt-caching claim: "Anthropic prompt caching can reduce input costs by up to 90% for eligible cached prompts." tier: contextual proof_status: requires_caveat caveat: "Attribute to Anthropic, retain 'up to,' and do not present this as an Encoded customer outcome. Model, cache, and pricing conditions apply." evidence: "https://www.anthropic.com/news/token-saving-updates, published 2025-03-13 and reviewed 2026-08-31." owner: "Encoded Brands" - id: adobe-ai-referral-conversion claim: "In March 2026, Adobe Digital Insights measured AI-referred visitors to US retail sites converting 42% better than non-AI traffic." tier: contextual proof_status: requires_caveat caveat: "Attribute to Adobe Digital Insights and preserve the date, US retail scope, and observational nature. Do not say that clear or machine-readable brand context caused the difference." evidence: "https://business.adobe.com/resources/sdk/.2026-q2-ai-traffic-report/q2-2026-adi-ai-sourced-traffic-insights.pdf, reviewed 2026-08-31." owner: "Encoded Brands" - id: interview-clarity claim: "The Encoder helps sharpen your brand." tier: contextual proof_status: requires_caveat caveat: "Describe clarification as a possible side effect of structured intake, not as a promised strategy deliverable. Greenfield strategy routes to Bruiser or a scoped Enterprise engagement." evidence: "Encoder interview design." owner: "Encoded Brands" ``` ## Forbidden ```yaml forbidden: - id: automatic-currency claim: "Your BCP stays current automatically." tier: core proof_status: forbidden evidence: "Living files require accountable review and publication." - id: universal-tool-adoption claim: "Every AI tool automatically reads a BCP before it writes." tier: core proof_status: forbidden evidence: "A tool reads BCP only when its operator or implementation connects it to the URL or Registry surface." - id: pdfs-do-not-parse claim: "PDFs don't parse." tier: core proof_status: forbidden evidence: "Many AI and document systems parse PDFs. The defensible distinction is that PDFs are less structured, less addressable, and harder to keep synchronized across tools." - id: single-session-outcome claim: "Most teams go from zero to live in a single session." tier: core proof_status: forbidden evidence: "No current customer cohort evidence supports a 'most teams' completion claim." - id: pwc-79-percent-adoption claim: "79% of companies already run AI across sales, support, and marketing." tier: core proof_status: forbidden evidence: "The cited PwC 2025 source supports a different 79% statistic about leading marketers and shareholder value, not this adoption claim." - id: unsupported-native-adoption claim: "ChatGPT, Claude, Grok, Gemini, or another named vendor natively adopts BCP, automatically reads BCP, or endorses Encoded Brands." tier: core proof_status: forbidden evidence: "Current evidence supports user-configured custom remote MCP connections for ChatGPT, Claude, and Grok. It does not establish native BCP adoption, automatic use, endorsement, or support for unnamed clients." - id: outcome-guarantee claim: "Perfect agentic content, guaranteed." tier: core proof_status: forbidden evidence: "No evidence supports a universal output guarantee." - id: blanket-registry-trust claim: "Every Registry record is verified, official, or authoritative." tier: core proof_status: forbidden evidence: "Every publication is integrity-signed, but only a current DNS attestation can set official_brand_source true and make the record authoritative for the domain." - id: registry-required claim: "BCP requires Registry hosting." tier: core proof_status: forbidden evidence: "BCP v0.8 supports self-hosting as a first-class publication profile." - id: unsupported-adoption claim: "Trusted by [a specific brand or LLM vendor]." tier: core proof_status: forbidden evidence: "Use customer, partner, adoption, or endorsement claims only when current documentary evidence and necessary permission are on file." - id: strategy-authorship claim: "Encoded defines, develops, or strengthens your brand strategy as part of the standard Registry product." tier: core proof_status: forbidden evidence: "Encoded's standard product encodes an existing brand. Greenfield or hybrid strategy is a separate Bruiser or scoped Enterprise engagement." - id: content-generator claim: "Encoded is a content-generation platform that writes finished marketing content." tier: core proof_status: forbidden evidence: "Encoded compiles and serves brand context for other tools to use." ``` ## Policies ```yaml policies: - name: "Terms of Service" url: "https://encoder.encodedbrands.ai/terms" note: "Includes automated and agent use. The party controlling a payment credential or API key is accountable for authorized activity." - name: "Privacy Policy" url: "https://encoder.encodedbrands.ai/privacy" note: "Covers data handling, subprocessors, and deletion requests." - name: "Refund and Return Policy" url: "https://encoder.encodedbrands.ai/refunds" note: "Read the live policy before purchasing; this BCP is not a checkout contract." ``` ## Named-entity policy Do not identify a brand as a customer, adopter, partner, advisor, or endorser unless current documentary evidence and the required permission are on file. Public examples and proof-of-concept records must be labeled as such. Logos require written permission. The permitted illustrative pattern is “a brand like X could publish a BCP that…” unless a stronger, evidenced relationship claim has been approved.