---
bcp_version: "0.8"
file_type: commerce
parent: /.well-known/brand.md
brand_name: "Encoded Brands"
tree_version: "1.9.9"
last_updated: 2026-09-09
website: "https://encodedbrands.ai"
---

# Commerce

This file summarizes Encoded's current commercial paths. It is not a checkout contract. Read the complete root first, then confirm live prices and terms at the pricing authority immediately before purchasing.

```yaml
understand_first: >
  Read https://encodedbrands.ai/.well-known/brand.md before purchasing. The
  whole point of BCP is that an agent understands a brand before it acts.
pricing_authority: "https://encodedbrands.ai/#pricing"
purchase_path: "https://encoder.encodedbrands.ai/encode"
pricing_snapshot_date: 2026-09-01

offers:
  - id: free
    name: "Free encode"
    summary: "One complete encode, all eight core BCP files, a stable integrity-signed Registry address while published, public agent access, file download, and optional DNS verification. Free records include no human support."
    price: { amount: 0, currency: USD, interval: one_time }
    availability: live
    terms_url: "https://encoder.encodedbrands.ai/terms"
  - id: revise
    name: "Revise"
    summary: "Download, edit, upload, and republish BCP files without a new compile. Owner-authorized agents can run the same maintenance flow over MCP where the tool list exposes get_bcp_files/upload_bcp_files/revise."
    price: { amount: 0, currency: USD, interval: per_use }
    availability: live
    terms_url: "https://encoder.encodedbrands.ai/terms"
  - id: re-encode
    name: "Re-encode"
    summary: "One full AI-assisted interview and compile in the human or agent lane."
    price: { amount: 49.00, currency: USD, interval: per_use }
    availability: "public price; confirm authenticated checkout before purchase"
    terms_url: "https://encoder.encodedbrands.ai/terms"
  - id: agent-registration
    name: "Agent registration"
    summary: "First encode, API key issuance, and access to the machine-payment rail."
    price: { amount: 499.00, currency: USD, interval: one_time }
    availability: "live API registration path"
    discovery_url: "https://encoder.encodedbrands.ai/.well-known/agent-commerce.json"
    endpoint: "https://encoder.encodedbrands.ai/api/agent/register"
    buyer_authorization:
      endpoint: "https://encoder.encodedbrands.ai/api/agent/register/authorize"
      status_endpoint: "https://encoder.encodedbrands.ai/api/agent/register/status"
      method: hosted_checkout
      instructions: "Give authorization_url to an authorized human. Keep resume_token private and poll status_endpoint to receive the credential after payment."
    method: POST
    payment_challenge: "HTTP 402 application/problem+json"
    payment_retry_header: "Authorization: Payment <Stripe Shared Payment Token>"
    includes: ["one API key", "one complete encoding session"]
    terms_url: "https://encoder.encodedbrands.ai/terms"
  - id: registry-certified
    name: "Registry Certified"
    summary: "Private-context controls and audit evidence for who pulled protected BCP context, including principal user or installation, timestamp, grant, section ids, section hashes, public/private revision ids, and returned content hash. Registry Certified also includes governance, team access, version history, priority human support, and up to 100 full AI-assisted re-encodes per entitlement year. Additional AI-assisted re-encodes are $49 each after the included allowance. Confirm fulfillment details at the pricing authority before purchase."
    price: { amount: 5988.00, currency: USD, interval: year }
    display_equivalent: { amount: 499.00, currency: USD, interval: month }
    billing: "annual only"
    included_ai_assisted_reencodes_per_year: 100
    additional_reencode_price: { amount: 49.00, currency: USD, interval: per_use }
    availability: "public offer; confirm authenticated checkout and fulfillment details before purchase"
    terms_url: "https://encoder.encodedbrands.ai/terms"
  - id: enterprise
    name: "Enterprise"
    summary: "Custom multi-brand, multi-market, discovery, rollout, and agent-testing engagement."
    price: { amount: null, currency: USD, interval: custom }
    terms_url: "https://encoder.encodedbrands.ai/terms"

protocols:
  - protocol: agent_commerce_discovery
    endpoint: "https://encoder.encodedbrands.ai/.well-known/agent-commerce.json"
    authentication: none
    openapi: "https://encoder.encodedbrands.ai/openapi.json"
    note: "This live document is authoritative for the registration endpoint, exact transaction amount, payment challenge, MCP endpoint, and retry contract."
  - protocol: browser_checkout
    endpoint: "https://encoder.encodedbrands.ai/encode"
  - protocol: credentialed_encoder_mcp
    discovery: "https://encoder.encodedbrands.ai/.well-known/mcp.json"
    endpoint: "https://encoder.encodedbrands.ai/api/agent/mcp"
    credential_acquisition: "https://encoder.encodedbrands.ai/api/agent/register"
    credential_header: "Authorization: Bearer <api_key>"
    credential_management: "https://encoder.encodedbrands.ai/settings"
    note: "Call initialize and tools/list. The live tool list is authoritative per account and environment. Public discovery does not imply write access."
  - protocol: public_registry_mcp
    endpoint: "https://registry.brandcontextprotocol.dev/mcp?customer_handle=encoded-f2fa3140"
    authentication: none
    tool: get_bcp
    argument: "customer_handle is bound by the endpoint query and may also be passed explicitly"

reading_policy: "Public Registry reads and owner-authorized BCP edits are not the paid wedge. Certified is for private-context gating, audit evidence, governance, and support."
certified_audit_fields: ["principal_user_id", "principal_org_id", "principal_org_role", "installation_id", "grant_kind", "grant_id", "timestamp", "public_revision_id", "private_revision_id", "requested_section_ids", "returned_section_ids", "returned_section_hashes", "content_hash"]
support_boundary: "Free records receive public documentation and community support only. Priority human support is included with Registry Certified and scoped Enterprise work."
```
