---
bcp_version: "0.8"
file_type: anti_ai
parent: /.well-known/brand/voice.md
last_updated: 2026-08-31
---

# Anti-AI Voice

```yaml
community_reference:
  - url: "https://github.com/Brand-Context-Protocol/spec"
    rationale: "The BCP spec project is the most directly relevant community-maintained reference. A canonical anti-AI pattern list is open question 17.9 in the spec itself. Until a stable list is published, treat the avoid list in voice.md as the baseline and apply the brand_additions below on top."

brand_additions:
  - type: phrase
    pattern: "unlock your brand's potential"
    rationale: "category-generic AI-startup vocabulary; Encoded raises the floor under marketers, it does not unlock anything"
    example: "Unlock your brand's potential across every agent."

  - type: phrase
    pattern: "brand DNA"
    rationale: "generic AI-startup mush on marketer surfaces; the BCP is a file, not a biological metaphor"
    example: "Encode your brand DNA into every AI tool."

  - type: phrase
    pattern: "Brand OS"
    rationale: "not us, and we reject the framing; implies a platform with a UI rather than a protocol with files"
    example: "The Brand OS for the agentic age."

  - type: phrase
    pattern: "revolutionize"
    rationale: "category-generic; Encoded is an open spec modeled on robots.txt, not a revolution"
    example: "Revolutionize how your brand shows up in AI."

  - type: phrase
    pattern: "leverage"
    rationale: "AI-era category vocabulary; use 'use' instead"
    example: "Leverage BCP across your agentic stack."

  - type: structure
    pattern: "not just X (when we in fact do not do X)"
    rationale: "states a contrast that misrepresents the product; visual.md exists, so 'not just your logo' is wrong. 'Much more than' is the accurate substitute when a contrast is needed."
    example: "Not just your logo and color palette."

  - type: opener
    pattern: "In today's fast-paced agentic landscape,"
    rationale: "AI-generated essay opener; Encoded never opens with a market-context throat-clear"
    example: "In today's fast-paced agentic landscape, brands face new challenges."

  - type: closer
    pattern: "the future of brand is here"
    rationale: "category-generic close; Encoded does not gesture at the future as a substitute for naming what ships today"
    example: "With Encoded, the future of brand is here."

  - type: phrase
    pattern: "perfect agentic content, guaranteed"
    rationale: "moon-and-stars promise; Encoded raises the floor, it does not promise the ceiling"
    example: "Get perfect agentic content, guaranteed."

  - type: phrase
    pattern: "hardcoded into the AI's generation layer"
    rationale: "technically inaccurate about what BCP does; BCP is a file fetched by agents, not an injection into a model's weights or runtime"
    example: "Encoded hardcodes your brand into the AI's generation layer."

  - type: phrase
    pattern: "vector conditioning"
    rationale: "technically inaccurate; BCP does not involve vectors or model conditioning"
    example: "Encoded uses vector conditioning to enforce brand voice."

  - type: phrase
    pattern: "trusted by [any named vendor without a signed paper]"
    rationale: "forbidden by claims.md and the named-entity policy unless current evidence and permission are on file"
    example: "Trusted by OpenAI and Anthropic."
```