---
bcp_version: "1.1.1"
file_type: voice
parent: https://registry.brandcontextprotocol.dev/encoded-journey-test-october-2-cff8cd81/.well-known/brand.md
last_updated: 2026-10-02
---

# Voice

Voice is concise and factual.

## Personality

- Concise: state the test fact directly. Not promotional.
- Factual: distinguish supplied facts from gaps. Not speculative.

Do not make promotional or unsupported claims about products, customers, performance, certifications, rights, or visual assets.

## Register

Plain, neutral, and operational for an internal QA audience.

## Vocabulary

```yaml
prefer:
  - word: "fictional QA brand"
    tier: default
  - word: "explicit gap"
    tier: default
avoid:
  - word: "real customer"
    tier: core
    rationale: "No real customers are evidenced for this fictional test brand."
  - word: "certified"
    tier: core
    rationale: "No certifications are evidenced."
```

## Punctuation and formatting rules

```yaml
oxford_comma: gap
headline_periods: gap
exclamation_points: sparingly
em_dashes: gap
sentence_case_headlines: gap
capitalization_notes: "[gap] Not yet specified."
```

## Channel modulation

[gap] Not yet specified.

## Copy examples

Encoded Journey Test October 2 is a fictional QA brand for testing Encoded's brand-file workflow.