---
bcp_version: "0.8"
file_type: visual
parent: https://registry.brandcontextprotocol.dev/firefox-8df36a3b/.well-known/brand.md
last_updated: 2026-09-14
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Logo

```yaml
logo:
  primary:
    description: Primary logo asset detected from customer-provided surfaces.
    variants:
      - format: svg
        url: "https://firefox.com/media/img/logos/firefox/logo-word-hor-2026.svg"
        sha256: c3ce0c77cf5c57961db3ac3b48991f23c6adc5cbf51d37c58e11d4aa0d92dda3
        purpose: "Fetched from the customer's published brand surface."
```

## Logo usage

```yaml
logo_usage:
  clear_space:
    rule: Keep clear space around the logo at least equal to the height of its core mark.
    machine_value:
      unit: x-height
      multiplier: 1.0
  minimum_size:
    digital_px: 24
  approved_backgrounds:
    - type: solid_color
      color_token: background
      note: Default light surface when contrast is sufficient.
    - type: solid_color
      color_token: surface-inverse
      note: Inverse surface when a light or reversed variant is available.
  forbidden_backgrounds:
    - type: gradient
      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.
    - type: patterned
      note: Patterned backgrounds reduce legibility.
  forbidden_modifications:
    - stretch
    - rotate
    - recolor
    - drop_shadow
    - glow
    - outline
    - crop
    - container_shape
    - animate
```

## Color

```yaml
color:
  tokens:
    accent:
      hex: "#7543E3"
      role: primary
      description: "accent extracted from customer source material."
    background:
      hex: "#FFFFFF"
      role: surface
      description: "background extracted from customer source material."
    text:
      hex: "#15141A"
      role: text
      description: "text extracted from customer source material."
  approved_pairs:
    - foreground: text
      background: background
      context: Default body text.
  forbidden_pairs:
    - foreground: accent
      background: background
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    mozilla_headline_vf:
      family: "Mozilla Headline VF"
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [600]
      styles: ["normal"]
      source: "customer site extraction"
    mozilla_text_vf:
      family: "Mozilla Text VF"
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400, 600]
      styles: ["normal"]
      source: "customer site extraction"
  roles:
    display: mozilla_headline_vf
    body: mozilla_text_vf
    ui: mozilla_text_vf
```

## Layout and components

```yaml
elevation:
  shadows:
    - "rgba(0, 0, 0, 0.16) 0px 4px 12px 0px"
spacing:
  scale_px: [8, 24, 48, 70, 128]
components:
  buttons:
    - background: "#7543e3"
      color: "#ffffff"
      radius_px: 128
      padding_px: [12, 24]
      font_weight: 600
    - background: "transparent"
      color: "#ffffff"
      radius_px: 128
      padding_px: [12, 24]
      font_weight: 600
    - background: "transparent"
      color: "#15141a"
      radius_px: 0
      padding_px: [0, 0]
      font_weight: 400
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```