---
bcp_version: "0.7"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-07-08
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Logo

```yaml
logo:
  primary:
    description: Primary logo asset detected from customer-provided surfaces.
    variants:
      - format: png
        url: "https://www.group1corp.com/images/Group-1-Logo.png"
        sha256: 9796f39152b97140a346b3737de630f75a3c87d6e973eb25e3219779f4862f85
        purpose: "Fetched from the customer's published brand surface."
```

## Logo usage

```yaml
logo_usage:
  clear_space:
    rule: Keep clear space around the logo at least equal to the height of its core mark.
    machine_value:
      unit: x-height
      multiplier: 1.0
  minimum_size:
    digital_px: 24
  approved_backgrounds:
    - type: solid_color
      color_token: surface
      note: Default light surface when contrast is sufficient.
    - type: solid_color
      color_token: surface-inverse
      note: Inverse surface when a light or reversed variant is available.
  forbidden_backgrounds:
    - type: gradient
      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.
    - type: patterned
      note: Patterned backgrounds reduce legibility.
  forbidden_modifications:
    - stretch
    - rotate
    - recolor
    - drop_shadow
    - glow
    - outline
    - crop
    - container_shape
    - animate
```

## Color

```yaml
color:
  tokens:
    surface:
      hex: "#FFFFFF"
      role: surface
      description: "colors extracted from customer source material."
    neutral_2:
      hex: "#999999"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_3:
      hex: "#E1E1E1"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_4:
      hex: "#666666"
      role: neutral
      description: "colors extracted from customer source material."
    primary:
      hex: "#000000"
      role: primary
      description: "colors extracted from customer source material."
    neutral_6:
      hex: "#CC0000"
      role: neutral
      description: "primaryColor extracted from customer source material."
    text:
      hex: "#6D6D6D"
      role: text
      description: "text extracted from customer source material."
  approved_pairs:
    - foreground: text
      background: surface
      context: Default body text.
  forbidden_pairs:
    - foreground: primary
      background: surface
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    public_sans:
      family: "Public Sans"
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [300, 600, 700]
      styles: ["normal"]
      source: "customer site extraction"
  roles:
    display: public_sans
    body: public_sans
    ui: public_sans
```

## Layout and components

```yaml
spacing:
  scale_px: [10, 18, 40, 50, 72]
components:
  buttons:
    - background: "#555555"
      color: "#ffffff"
      radius_px: 25
      padding_px: [10, 60]
      font_weight: 300
    - background: "transparent"
      color: "#6d6d6d"
      radius_px: 25
      padding_px: [10, 60]
      font_weight: 300
    - background: "transparent"
      color: "#000000"
      radius_px: 0
      padding_px: [0, 0]
      font_weight: 700
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```