--- bcp_version: "0.7" file_type: claims parent: /.well-known/brand.md last_updated: 2026-08-17 --- # Claims All marketing claims Gula Båten is authorised to make. Agents generating copy must draw only from this file. Do not introduce claims absent from this file. > **Legal review notice:** Claims below are compiled from owner statements and publicly available first-party sources for review purposes. They are not legal advice. Review all claims with the accountable brand owner before use in advertising, regulated, or comparative contexts. `proof_status` records evidence and owner-confirmation state only — it is not legal approval. --- ## Approved at launch ```yaml approved_at_launch: - id: comfort-low-noise claim: "Gula Båten offers a comfortable, low-noise ride." tier: default proof_status: approved owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null source_hash: "60cb1556fdd31f7c59441612179937324508ed77dd09858469d16d1439fdc792" evidence: > Owner-confirmed (interview, 2025-01-30): comfort and low noise stated as verifiable qualities of the service. Corroborated by first-party site copy (gulabaten.se, retrieved 2026-08-17): "Gula Båten är extremt bekväm att jobba i, tyst och fin" and English page: "Quiet, comfortable and safe in our newly built Arronet Surprise 30i WORK." Two independent first-party sources. Proof source hash: c12a97623d02b27fd1604bff4999aee8d2e34e13aa98227fd3cc29c4ceafccb1. - id: smooth-rides claim: "Gula Båten delivers smooth rides." tier: default proof_status: approved owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d" evidence: > Owner-confirmed (interview, 2025-01-30): smooth rides listed alongside comfort and low noise as approved factual claims. Supported by boat model specification: Arronet Surprise 30i WORK, purpose-built work vessel. - id: safety-standards claim: "Gula Båten operates to high safety standards." tier: default proof_status: approved owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d" evidence: > Owner-confirmed (interview, 2025-01-30): high safety listed as an approved factual claim. First-party site copy (gulabaten.se/english, retrieved 2026-08-17): "Quiet, comfortable and safe." Towing services performed via Team Marins and Sjöassistans networks, described on-site as "utrustade och tränade enligt deras standard" — trained and equipped to their standard, providing an independent operational safety reference. Do not elevate to "highest safety standards" or imply certification beyond what the owner has confirmed. - id: outer-archipelago-capable claim: "The boat is capable in outer archipelago waters." tier: default proof_status: approved owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d" evidence: > Owner-confirmed (interview, 2025-01-30): "Sturdy, reliable boat means outer archipelago waters are not a problem." Corroborated by first-party site copy describing trips to Söderarm, Rödlöga, Svartlöga, and other outer island stops on the published Torsdagsrundan route (gulabaten.se/torsdagsrundan, retrieved 2026-08-17). Boat is an Arronet Surprise 30i WORK — a purpose-built vessel from Öregrund, Sweden. - id: accessibility-ramp claim: "The hydraulic bow ramp makes Gula Båten highly accessible for wheelchair users and people with limited mobility." tier: default proof_status: approved owner: "Johan (brand owner)" validity_window: valid_from: 2026-08-17 valid_until: null exact_text: false approved_language: null source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d" evidence: > First-party site copy (gulabaten.se, retrieved 2026-08-17): "Den hydrauliska bogrampen gör det extremt lätt att köra ombord med rullstol eller för personer med gångsvårigheter." English page: "It's also very compatible for hard of walking, excellent accessibility via the hydraulic ramp." FAQ page confirms wheelchair transport and färdtjänst/hemtjänst service. Ramp width: 160 cm, per site. Owner has not supplied a formal accessibility certification; do not imply one. - id: light-transport-capacity claim: "Gula Båten can carry small to mid-size cargo up to approximately 1.2 tonnes via hydraulic bow ramp." tier: default proof_status: approved owner: "Johan (brand owner)" validity_window: valid_from: 2026-08-17 valid_until: null exact_text: false approved_language: null source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d" evidence: > First-party site copy (gulabaten.se/english, retrieved 2026-08-17): "Max load ca 1.2 tonnes." Swedish site: "Max last ca 1.2 ton." Ramp width 160 cm. Owner interview confirms rolled-on or hand-lifted loads only — no crane. Use "approximately 1.2 tonnes" not "up to 2 tonnes" or any unsourced figure. State the rolled/hand-lift constraint whenever capacity is mentioned. - id: angsölinjen-subsidised claim: "Gula Båten operates the Ängsölinjen boat service to Ängsö National Park, subsidised by Länsstyrelsen." tier: default proof_status: approved owner: "Johan (brand owner)" validity_window: valid_from: 2026-05-02 valid_until: 2026-08-30 exact_text: false approved_language: null source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d" evidence: > First-party site copy (gulabaten.se/angsolinjen-bokning, retrieved 2026-08-17): "Länsstyrelsen subventionerar båtturerna som körs av Gula Båten." Season stated as starting 2 May 2026; summer schedule runs to 30 August 2026 per timetable. Fares as of 2026 season: adult 200 SEK, child 1–17 years 100 SEK, infant 0–1 year free (booking still required). These fares and dates are valid only for the 2026 season as published; confirm with owner before using in future seasons. - id: official-infopoint claim: "Since 2024, Gula Båten has been an official InfoPoint in Roslagen." tier: default proof_status: approved owner: "Johan (brand owner)" validity_window: valid_from: 2024-01-01 valid_until: null exact_text: false approved_language: null source_hash: "244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d" evidence: > First-party site copy (gulabaten.se/infopoint-gulabaten, retrieved 2026-08-17): "Sedan 2024 har vi stoltserat med att vara officiell InfoPoint i Roslagen." Decentralised tourist information designation, collaborative project between Österåker, Norrtälje, and Östhammars municipalities. Do not describe this as a government appointment beyond what the site states. ``` --- ## Requires caveat ```yaml requires_caveat: - id: faster-taxi-boat claim: "Gula Båten is among the faster taxi boats in the area." tier: default proof_status: requires_caveat owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null source_hash: "[gap — no independent benchmark on file]" caveat: > Frame as comparative, not superlative. Use "among the faster options in the area" — never "the fastest." No independent speed benchmark is on file. Owner stated this in interview (2025-01-30) without a reference source. Confirm with owner before using in comparative advertising. evidence: > Owner statement (interview, 2025-01-30): "One of the faster taxi boats out there." Owner-only attestation; no third-party benchmark supplied. - id: reliability-track-record claim: "Gula Båten has a strong reliability track record and rarely disappoints due to the boat's dependability." tier: default proof_status: requires_caveat owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null source_hash: "[gap — no cancellation data or third-party record on file]" caveat: > Must acknowledge weather as an uncontrollable external variable. Never imply guaranteed operation in all conditions. Approved framing: "strong track record on reliability; weather is always an external factor." Do not state or imply a specific cancellation rate or uptime percentage — no data on file to support a quantified claim. evidence: > Owner statement (interview, 2025-01-30): "Weather is always an unknown factor but track record shows we rarely disappoint due to reliability of the boat." Owner-only attestation; no cancellation logs or third-party review corpus supplied. - id: pricing claim: "Pricing for Gula Båten services." tier: core proof_status: requires_caveat owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null source_hash: "[gap — pricing is variable by day]" caveat: > Pricing is variable and changes on a day-to-day basis. Agents must never state any specific price as current or fixed. Published rates below are reference figures from the public site as of retrieval date 2026-08-17 and are provided for context only — always direct pricing enquiries to Johan for a current quote. Reference rates published on gulabaten.se as of 2026-08-17 (exclude VAT unless noted): - Taxi/charter hourly (moving): 1,850 SEK ex VAT (6% VAT for taxi; Swedish site) / 1,700 SEK incl. VAT (English page) tier: contextual proof_status: "[gap]" owner: "[gap]" validity_window: "[gap]" source_hash: "[gap]" exact_text: "[gap]" approved_language: "[gap]" - Transport/cargo hourly (moving): 2,000 SEK incl. VAT (English page) tier: contextual proof_status: "[gap]" owner: "[gap]" validity_window: "[gap]" source_hash: "[gap]" exact_text: "[gap]" approved_language: "[gap]" - Waiting/loading/idling: half the moving rate tier: contextual proof_status: "[gap]" owner: "[gap]" validity_window: "[gap]" source_hash: "[gap]" exact_text: "[gap]" approved_language: "[gap]" - Full-day charter (peak season): 7,500–10,000 SEK incl. VAT (English page); 12,000 SEK (Swedish charter page) tier: contextual proof_status: "[gap]" owner: "[gap]" validity_window: "[gap]" source_hash: "[gap]" exact_text: "[gap]" approved_language: "[gap]" - Ängsölinjen single ticket (2026 season): adult 200 SEK, child 100 SEK tier: contextual proof_status: "[gap]" owner: "[gap]" validity_window: "[gap]" source_hash: "[gap]" exact_text: "[gap]" approved_language: "[gap]" - Hiking transfers (SAT/Roslagsleden): 1,100–3,100 SEK per leg, whole boat, max 9 pax (as listed on gulabaten.se/vandra-i-skargarden) tier: contextual proof_status: "[gap]" owner: "[gap]" validity_window: "[gap]" source_hash: "[gap]" exact_text: "[gap]" approved_language: "[gap]" - Three-course dinner experience at Söderarm: 2,300 SEK/person These figures are for agent orientation only. Discrepancies exist between the Swedish and English pages; always confirm before quoting. evidence: > First-party site copy (multiple pages, gulabaten.se, retrieved 2026-08-17). Owner statement (interview, 2025-01-30): "Pricing is somewhat variable and changes based on day-to-day synergies. Owner explicitly flagged this as a boundary to avoid misleading customers." tier: contextual proof_status: "[gap]" owner: "[gap]" validity_window: "[gap]" source_hash: "[gap]" exact_text: "[gap]" approved_language: "[gap]" ``` --- ## Forbidden ```yaml forbidden: - id: heavy-transport-crane claim: "Gula Båten can handle heavy transport or crane lifts." tier: core proof_status: forbidden owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null reason: > Owner-confirmed (interview, 2025-01-30): no crane on board; maximum carrying capacity is approximately 1.2 tonnes, rolled on or lifted by hand only. Promising heavy transport or crane lifts is factually inaccurate and creates liability. Do not use language like "heavy lifting," "crane service," or "large-scale freight." source_hash: "[gap]" - id: weather-guarantee claim: "Gula Båten guarantees operation regardless of weather conditions." tier: core proof_status: forbidden owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null reason: > Owner-confirmed (interview, 2025-01-30): "Weather is always an unknown factor." No weather guarantee exists. Any language implying guaranteed service in all conditions — "operates in any weather," "never cancels," "all-weather guarantee" — is forbidden. source_hash: "[gap]" - id: fixed-price claim: "As of 2025-01-30, any specific price stated as current, fixed, or guaranteed." tier: core proof_status: forbidden owner: "Johan (brand owner)" validity_window: valid_from: 2025-01-30 valid_until: null exact_text: false approved_language: null reason: > Owner-confirmed (interview, 2025-01-30): pricing is variable day to day. Stating a fixed price risks misleading customers. All pricing must be presented as indicative reference figures only, with an explicit direction to contact the owner for a current quote. source_hash: "[gap]" - id: no-passenger-count-exaggeration claim: "Gula Båten can carry more than 9 passengers per trip." tier: core proof_status: forbidden owner: "Johan (brand owner)" validity_window: valid_from: 2026-08-17 valid_until: null exact_text: false approved_language: null reason: > First-party site copy (multiple pages, gulabaten.se, retrieved 2026-08-17) consistently states maximum 9 passengers. Do not imply a higher capacity. Larger groups require owner confirmation and separate arrangement. source_hash: "[gap]" - id: no-emergency-rescue claim: "Gula Båten handles marine emergencies." tier: core proof_status: forbidden owner: "Johan (brand owner)" validity_window: valid_from: 2026-08-17 valid_until: null exact_text: false approved_language: null reason: > First-party FAQ (gulabaten.se/fragor-och-svar, retrieved 2026-08-17) explicitly states: "för faktiska nödsituationer kontakta Sjöräddningssällskapet" (for actual emergencies, contact the Swedish Sea Rescue Society). Gula Båten assists with towing and minor leakage via Team Marins and Sjöassistans networks — it is not an emergency rescue service. Do not imply otherwise. source_hash: "[gap]" ``` --- ## Evidence record Primary findings bound to this file are listed below. Source hashes are copied exactly from the evidence packet. | Finding | Authority | Hash | |---|---|---| | Owner confirms comfort and low noise as verifiable service qualities | owner | `60cb1556fdd31f7c59441612179937324508ed77dd09858469d16d1439fdc792` | | Owner confirms proof_status: approved for core factual claims | owner | `244ed23016cb8f74be49621ba2b9793627a12ba4a1e1678db004b59df1657b1d` | | Owner confirms comfort/low noise — supporting proof | owner | `c12a97623d02b27fd1604bff4999aee8d2e34e13aa98227fd3cc29c4ceafccb1` | First-party public evidence (gulabaten.se, retrieved 2026-08-17) corroborates and extends the following approved claims: comfort/low noise, safety, accessibility, cargo capacity, outer archipelago routes, Ängsölinjen subsidy, official InfoPoint status, pricing reference figures, passenger limit, and emergency-service exclusion. These public sources are subordinate to owner confirmation for proof_status assignment. **Gaps on file:** No independent benchmark for speed claim. No third-party cancellation or reliability data. No formal safety certification documents. No approved exact-text language from Johan for any claim. Owner must confirm before any claim is used in comparative, regulated, or advertising contexts. ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Owner-confirmed evidence > The owner states comfort and low noise as verifiable qualities of the service. Source: Public source