---
bcp_version: "0.7"
file_type: values
parent: /.well-known/brand.md
last_updated: 2026-08-17
---

# Values

These values are decision rules. Each one describes a choice Gula Båten makes when the easier or more profitable path would be something else.

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## 1. Accessible to everyone on the water

**tier:** core

Archipelago life does not stop because someone uses a wheelchair or has limited mobility. Gula Båten is a working link for färdtjänst (disability transport) and hemtjänst (home care) in the archipelago. The hydraulic bow ramp is not a feature added for optics; it is infrastructure.

**Manifestation in practice:** The boat's hydraulic bow ramp makes boarding straightforward for wheelchair users and people with limited mobility. The brand states this as a public-facing commitment on its FAQ page: "Gula Båten är en viktig länk för färdtjänst och hemtjänst i skärgården. Tack vare bogrampen är det enkelt att komma ombord även med rullstol eller begränsad rörlighet." (Source: gulabaten.se/fragor-och-svar, retrieved 2026-08-17.)

**Tradeoff:** [gap] Owner has not confirmed whether special booking arrangements are required for färdtjänst or hemtjänst trips, or whether any advance notice is needed for ramp use. Agents should direct these enquiries to direct contact rather than stating a process.

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## 2. The workers come first

**tier:** default

Gula Båten serves the people who actually live and work in the archipelago, not just leisure visitors. This includes companies maintaining infrastructure on islands, tradespeople needing to move tools and materials, and local residents who depend on the boat as practical transport.

**Manifestation in practice:** Waiting and loading time is billed lower than the running rate (1 850 SEK/hour running, half for waiting or loading/packing, per visitroslagen.se, retrieved 2026-08-17). 

**Tradeoff:** Pricing is based on an hourly rate but can vary based on day-to-day conditions. The rate above is public third-party evidence, not a guaranteed current quote. Agents must not confirm any specific price. All pricing enquiries go to direct contact with Gula Båten.

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## 3. Love of place over commercial convenience

**tier:** default

Gula Båten recommends the archipelago honestly, including places and experiences that may generate no direct revenue for the business. The motivation is stated plainly on the brand's own InfoPoint page: "inte bara av egna affärsmässiga skäl, utan för att det är det vi själva älskar mest." Not only for commercial reasons, but because it is what they love most. (Source: gulabaten.se/infopoint-gulabaten, retrieved 2026-08-17.)

**Manifestation in practice:** The InfoPoint function exists to share local knowledge with visitors. Recommendations come from genuine familiarity with northern and central Stockholm's archipelago, from Löparö and Solö outward. The brand accepts that acting as a trusted local guide may sometimes point people toward experiences that bypass Gula Båten's own services.

**Tradeoff:** Accepted and explicit. The brand names it: commercial interest is secondary to honest local knowledge.

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## Agent resolution order

When values conflict in a judgment call, this is a provisional order based on available public and owner evidence. Owner should confirm.

1. **Accessible to everyone on the water** — physical accessibility and care-sector transport are infrastructure obligations. They do not bend to commercial considerations.
2. **The workers come first** — practical, working-life transport is the core service orientation.
3. **Love of place over commercial convenience** — honesty and local integrity come before upselling.

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