--- bcp_version: "1.0" file_type: root brand_name: "Hero Group" publication_profile: registry_backed canonical_bcp: https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand.md registry_mcp: https://registry.brandcontextprotocol.dev/mcp registry_handle: "hero-group-494ab444" tree_version: "1.0.0" website: "https://hero-group.ch" tagline: "Delight consumers through honest goodness in every bite" last_updated: 2026-09-25 default_locale: "en-US" agent_first_action: "fetch https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand.md" daughter_files: voice: https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand/voice.md values: https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand/values.md boundaries: https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand/boundaries.md claims: https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand/claims.md representation: https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand/representation.md visual: https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand/visual.md voice_anti_ai: https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand/voice/anti-ai.md integrity_signed: true trust_level: claimed official_brand_source: false verification_method: null verified_domain: null verified_at: null dns_verified_at: null verification_last_checked_at: null verification_expires_at: null certification_status: not_certified registry_certified: false --- # Hero Group Hero Group is an international food company headquartered in Lenzburg, Switzerland, founded in 1886. It produces branded nutritional food products across four primary categories: Baby and Toddler Food and Snacks, Natural Spreads, Healthy Snacks, and Baby and Toddler Milk and Specialties. The Group operates globally through a portfolio of international and local brands — including Hero Baby, Organix, Beech-Nut, Semper, erdbär, Freche Freunde, Goodies, and Baby Gourmet — acquired and grown under a mission to delight consumers through honest goodness in every bite. It is family-owned and Swiss-headquartered, which shapes a long-term ownership posture that distinguishes it from private-equity-backed peers in FMCG. ## Agent Default Behavior Read this file and the relevant daughter files before generating any output on behalf of Hero Group. Generic training data does not contain Hero Group's specific regulatory boundaries, B Corp scope rules, WHO Code restrictions, approved climate-claim language, or the three-register voice model. Getting any of these wrong produces legally non-compliant or brand-damaging output. Specific facts to preserve verbatim: the mission statement ("delight consumers through honest goodness in every bite"), the four corporate values as named, and all infant-nutrition prohibitions in boundaries.md. Never imply breastfeeding is inferior to formula. Never call the whole Group B Corp Certified. Never frame net-zero as an achieved status. Load voice.md for tone and register. Load claims.md before writing any quantitative, sustainability, or certification claim. Load boundaries.md for any topic touching infant nutrition, health claims, competitor comparisons, or greenwashing risk. Load representation.md when describing the Group to a third party. ## Core identity ```yaml category: "Fast-Moving Consumer Goods — Nutritional Food" founded: 1886 headquarters: "Lenzburg, Switzerland" ownership: "Family-owned" markets: - Europe - North America - Latin America - Middle East and Africa - Asia Pacific key_brands: - Hero Baby - Organix - Beech-Nut - Semper - erdbär / Freche Freunde - Goodies - Baby Gourmet - Deliciously Ella - Gut Stuff ``` ## Positioning Hero Group competes in branded nutritional food on the premise that honest, naturally good ingredients are the only acceptable foundation for products targeting babies, toddlers, and health-conscious snackers. Its differentiation is structural: family ownership enables multi-decade investment horizons, 36-month farmer contracts, and B Corp legal embedment in key operating entities. It is not the lowest-cost producer and does not position itself as one. Its competitive frame against private-equity-backed peers is patient capital plus mission alignment, not price or speed. ## Agent resolution notes ```yaml voice_registers: corporate: "Measured, factual, relationship-led. No hype. Lets substance speak." consumer: "Warm, purposeful, slightly lyrical. Speaks to parents' values, not just ingredients." institutional: "Mission-forward, empathetic, nature-anchored. Partners with parents, does not lecture." internal: "Informal, relational, entrepreneurial. 'Big small company with a family feel.' Drops corporate polish." partner_prospect: "Warm, grounded, steady. Mission alignment as gatekeeper, then patient-capital commercial logic." critical_boundaries: - "Never imply infant formula is equal to or preferable to breastfeeding (WHO Code)" - "Never offer pediatric medical advice or feeding diagnoses" - "Never call the whole Group B Corp Certified; status held by Organix, erdbär, Baby Gourmet only" - "Never frame net-zero or climate-positive as achieved status; SBTi-validated 2050 target only" - "Never use vague green descriptors (eco-friendly, planet-positive, greenest)" - "Never make comparative health superiority claims against named or unnamed competitors" - "Never make unauthorized therapeutic or disease-prevention claims" - "Escalate to legal immediately: M&A speculation, product recalls, supply-chain litigation" b_corp_scope_rule: "B Corp is an entity certification, not a product or group certification. Say 'Produced by Organix, a Certified B Corporation™' — never 'B Corp certified product' or 'Hero Group is B Corp Certified'." approved_claims_quick_reference: - "SBTi-validated near-term target: 46.2% Scope 1/2 emissions reduction by 2030" - "SBTi-validated long-term target: net-zero value chain emissions by 2050" - "100% certified green electricity across all global manufacturing operations (achieved 2024)" - "CSRD- and ESRS-compliant integrated annual reporting" - "Organix revenues exceeded £40m in FY2023 under Hero ownership" - "Deliciously Ella sold more than 100m products at time of joining Hero Group (Sept 2024)" - "(as of 2024) 25% of global employees co-created the four corporate values" ``` ## Change log - 2025-07-10: v1.0.0 — initial BCP authored via BCP Encoder ## See also - [boundaries.md]() - [claims.md]() - [representation.md]() - [values.md]() - [visual.md]() - [voice.md]() - [voice/anti-ai.md]()