---
bcp_version: "1.0"
file_type: visual
parent: https://registry.brandcontextprotocol.dev/hero-group-494ab444/.well-known/brand.md
last_updated: 2026-09-25
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Color

```yaml
color:
  tokens:
    accent:
      hex: "#00328C"
      role: primary
      description: "accent extracted from customer source material."
    background:
      hex: "#F5F5F5"
      role: surface
      description: "background extracted from customer source material."
  approved_pairs:
    []
  forbidden_pairs:
    - foreground: accent
      background: background
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    ff_din_round_web_pro:
      family: ff-din-round-web-pro
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400, 500, 700]
      styles: ["normal"]
      source: "customer site extraction"
  roles:
    display: ff_din_round_web_pro
    body: ff_din_round_web_pro
    ui: ff_din_round_web_pro
```

## Layout and components

```yaml
elevation:
  shadows:
    - "rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
spacing:
  scale_px: [8, 16, 32, 56, 80]
components:
  buttons:
    - background: "#003e8f"
      color: "#ffffff"
      radius_px: 9999
      padding_px: [12, 32]
      font_weight: 700
    - background: "transparent"
      color: "#00328c"
      radius_px: 9999
      padding_px: [12, 32]
      font_weight: 700
    - background: "transparent"
      color: "#00328c"
      radius_px: 0
      padding_px: [0, 0]
      font_weight: 400
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```