---
bcp_version: "0.7"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-07-30
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Logo

```yaml
logo:
  primary:
    description: Primary logo asset detected from customer-provided surfaces.
    variants:
      - format: png
        url: "https://www.highcaliberai.com/assets/logo-CwEx5ogu.png"
        sha256: 514d70a2fded4ce931cfc27b6523a1adc00e714ab3d540ec6325f722597c343e
        purpose: "Fetched from the customer's published brand surface."
```

## Logo usage

```yaml
logo_usage:
  clear_space:
    rule: Keep clear space around the logo at least equal to the height of its core mark.
    machine_value:
      unit: x-height
      multiplier: 1.0
  minimum_size:
    digital_px: 24
  approved_backgrounds:
    - type: solid_color
      color_token: background
      note: Default light surface when contrast is sufficient.
    - type: solid_color
      color_token: surface-inverse
      note: Inverse surface when a light or reversed variant is available.
  forbidden_backgrounds:
    - type: gradient
      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.
    - type: patterned
      note: Patterned backgrounds reduce legibility.
  forbidden_modifications:
    - stretch
    - rotate
    - recolor
    - drop_shadow
    - glow
    - outline
    - crop
    - container_shape
    - animate
```

## Color

```yaml
color:
  tokens:
    neutral_1:
      hex: "#000000"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_2:
      hex: "#FFFFFF"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_3:
      hex: "#3F3F3F"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_4:
      hex: "#E8E8E8"
      role: neutral
      description: "colors extracted from customer source material."
    accent:
      hex: "#E3161D"
      role: primary
      description: "accent extracted from customer source material."
    background:
      hex: "#FAFAFA"
      role: surface
      description: "background extracted from customer source material."
  approved_pairs:
    []
  forbidden_pairs:
    - foreground: accent
      background: background
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    sora:
      family: Sora
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [600, 700]
      styles: ["normal"]
      source: "customer site extraction"
    inter:
      family: Inter
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400]
      styles: ["normal"]
      source: "Google Fonts or public web font"
  roles:
    display: sora
    body: inter
    ui: inter
```

## Layout and components

```yaml
elevation:
  shadows:
    - "rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
spacing:
  scale_px: [6, 16, 32, 48, 64]
components:
  buttons:
    - background: "#e3161d"
      color: "#ffffff"
      radius_px: 8
      padding_px: [12, 24]
      font_weight: 600
    - background: "#f5f5f5"
      color: "#1f1f1f"
      radius_px: 8
      padding_px: [12, 24]
      font_weight: 600
    - background: "transparent"
      color: "#1f1f1f"
      radius_px: 0
      padding_px: [0, 0]
      font_weight: 400
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```