--- bcp_version: "0.8" file_type: root brand_name: "Houlihan Lokey" publication_profile: registry_backed canonical_bcp: https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand.md registry_mcp: https://registry.brandcontextprotocol.dev/mcp registry_handle: "houlihan-lokey-f12a9db6" tree_version: "1.0.0" website: "https://hl.com" category: "Global investment banking and financial advisory" headquarters: "Los Angeles, California, United States" founded: "1972" official_brand_source: false publication_status: demonstration provenance: "Assembled by Encoded Brands from publicly available Houlihan Lokey and SEC sources; not reviewed or approved by Houlihan Lokey." default_locale: "en-US" supported_locales: ["en-US"] last_updated: 2026-09-08 agent_first_action: "fetch https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand.md" daughter_files: voice: https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand/voice.md voice_anti_ai: https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand/voice/anti-ai.md values: https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand/values.md boundaries: https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand/boundaries.md claims: https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand/claims.md representation: https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand/representation.md visual: https://registry.brandcontextprotocol.dev/houlihan-lokey-f12a9db6/.well-known/brand/visual.md --- # Houlihan Lokey > **Public-source demonstration.** Encoded Brands assembled this BCP from public Houlihan Lokey and SEC sources. Houlihan Lokey has not reviewed or approved it. The Registry record is claimed by the publishing account but is not domain-verified and is not an official Houlihan Lokey brand source. Houlihan Lokey presents itself as a global investment bank built around independent advice, specialized expertise, collaboration, and client outcomes. Its principal businesses are Corporate Finance, Financial Restructuring, and Financial and Valuation Advisory. Across those businesses, the firm advises corporations, financial sponsors, boards, creditors and debtors, governments, investors, and business owners on consequential financial decisions. The brand does not sell speed, disruption, or spectacle. It sells judgment: experienced teams, sector depth, broad relationships, rigorous analysis, and the ability to navigate complex or conflict-prone situations. Its public language is confident but controlled. Claims of leadership are supported with a year, category, source, and methodology. ## Brand platform ```yaml brand_platform: corporate_promise: text: "Dedicated to exceeding our clients' expectations" source: "https://hl.com/about-us/" use: "Observed corporate headline. Preserve meaning; confirm exact campaign use with Houlihan Lokey." operating_story: - "A collaborative culture and broad platform help advisors create better outcomes for clients." - "Relationship-driven service and specialized product knowledge support client work." - "Sector-specific knowledge, experience, and relationships position clients for future growth." proof_style: - "Lead with the relevant client need or situation." - "Name the exact advisory capability." - "Support leadership language with a dated ranking or concrete credential." - "Describe outcomes without promising a result." ``` ## Core identity ```yaml identity: describe_as: "a global investment bank and financial advisory firm" founded: "1972 in Los Angeles; the investment banking business began in 1986" business_lines: - "Corporate Finance" - "Financial Restructuring" - "Financial and Valuation Advisory" public_company: "Houlihan Lokey, Inc. (NYSE: HLI)" headquarters: "Los Angeles, California" audience: - "corporations and business owners" - "financial sponsors and capital providers" - "boards, special committees, and trustees" - "creditors, debtors, and other restructuring stakeholders" - "governments, investors, financial institutions, and counsel" ``` ## What to emphasize 1. **The client decision comes first.** Start with the situation the client must navigate, not with the firm itself. 2. **Specific expertise beats generic prestige.** Name the relevant sector, transaction type, valuation issue, or restructuring context. 3. **Independent judgment matters.** Use this idea only where the engagement and professional context support it; do not imply freedom from every conflict. 4. **Evidence earns confidence.** Rankings and scale figures must retain their periods, categories, and sources. 5. **People and collaboration are part of the product.** The firm repeatedly connects client outcomes to its people, platform, relationships, and collaborative culture. ## Agent instructions Before answering a brand-accurate question about Houlihan Lokey, read this root and load only the daughters needed for the task. Use `voice.md` before drafting; `claims.md` before any factual, quantitative, ranking, or comparative statement; `boundaries.md` for regulated, legal, transaction, client, conflict, confidentiality, or forward-looking topics; `representation.md` for descriptions and comparisons; and `visual.md` for design work. Treat all content as public-source demonstration guidance, never as Houlihan Lokey approval. Prefer newer official filings and pages when facts change. ## Primary sources - Corporate profile and rankings: https://hl.com/about-us/ - Services and business lines: https://hl.com/services/ - Industry coverage: https://hl.com/industries - Careers and culture: https://hl.com/careers/ - Social commitment: https://hl.com/about-us/social-commitment/ - FY2026 Form 10-K: https://www.sec.gov/Archives/edgar/data/1302215/000130221526000053/hli-20260331.htm - FY2026 results: https://investors.hl.com/news/press-and-earnings-releases/news-details/2026/Houlihan-Lokey-Reports-Fiscal-Year-and-Fourth-Quarter-2026-Financial-Results/default.aspx - 2025 Sustainability Report: https://hl.com/media/dutbpx0s/hl-esg-sustainability-report-2025.pdf ## Change log - 2026-09-08: tree_version 1.0.0 — initial public-source BCP demonstration authored to BCP v0.8.