---
bcp_version: "0.4"
file_type: root
brand_name: "James Jenkins"
tree_version: "1.0.0"
website: "https://www.linkedin.com"
tagline: "There is no change without change."
last_updated: 2026-06-07
default_locale: "en-US"
daughter_files:
  - /.well-known/brand/voice.md
  - /.well-known/brand/values.md
  - /.well-known/brand/boundaries.md
  - /.well-known/brand/claims.md
  - /.well-known/brand/representation.md
  - /.well-known/brand/visual.md
---

# James Jenkins

James Jenkins is a Group CEO with cross-functional fluency at the top of an organisation. He has led across creative development, operations, and commercial strategy in one role. He is most often brought in to drive change. He has lived and worked across multiple markets and cultures. His personal brand exists to demonstrate his professional skills to hiring decision-makers: boards, executive search firms, and CEOs who bring in external leaders. What sets him apart is the rare combination of creative, operational, and commercial judgment held by one person at chief executive level.

## Core identity

```yaml
category: "Executive leadership"
founded: gap
headquarters: gap
markets: [global]
```

## Positioning

James Jenkins is for boards and search firms hiring leaders to drive change. He combines creative, operational, and commercial judgment in one person, which is rare at CEO level. He has restructured an organisation for work quality over operational convenience. He leads change with empathy, not force. He stands against criticising others and against unverifiable claims. The proof is in the published results.

## Change log

- 2026-06-07: v1.0.0 -- initial BCP authored via BCP Encoder