---
bcp_version: "0.4"
file_type: claims
parent: /.well-known/brand.md
last_updated: 2026-06-07
---

# Claims

All marketing claims James Jenkins is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.

## Approved at launch

```yaml
approved_at_launch:
  - claim: "Hit 9 of 12 months on forecast, compared to 0 the prior year"
    tier: core
    proof_status: approved
    owner: "[gap]"
    validity_window:
      valid_from: "[gap]"
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    evidence: "Forsman & Bodenfors annual results, published with the tax authorities. Followed an organisational restructure that improved client ownership and earlier involvement in the process."
  - claim: "Retuned the organisation at Forsman & Bodenfors to allow multiple inputs across disciplines"
    tier: default
    proof_status: approved
    owner: "[gap]"
    validity_window:
      valid_from: "[gap]"
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    evidence: "Restructured away from department alignment. Drove clarity, accountability, and ownership of client relationships, plus earlier involvement in the process."
  - claim: "International leadership across multiple markets and cultures"
    tier: default
    proof_status: approved
    owner: "[gap]"
    validity_window:
      valid_from: "[gap]"
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    evidence: "CV record of living and working across multiple markets and cultures."
```

## Requires caveat

```yaml
requires_caveat: []
```

## Forbidden

```yaml
forbidden:
  - claim: "Any unverifiable or hypothetical result"
    tier: core
    proof_status: forbidden
    owner: "[gap]"
    validity_window:
      valid_from: "[gap]"
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: "James only cites factual, real, and live work. The proof is in the pudding."
```