---
bcp_version: "0.4"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-06-10
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Imagery

```yaml
imagery:
  photographic_style: |
    James wants to look friendly, warm, and professional. Someone you would like to have a beer with, but who is clearly mature and wants to talk about meaningful topics. Approachable, not corporate stiff and not casual.
  forbidden_treatments:
    - gap
```