---
bcp_version: "0.3"
file_type: root
brand_name: "James Jenkins"
tree_version: "1.0.0"
tagline: "Turnaround operator for agencies with strong bones."
last_updated: 2026-05-18
default_locale: "en-US"
daughter_files:
  - /.well-known/brand/voice.md
  - /.well-known/brand/voice/anti-ai.md
  - /.well-known/brand/values.md
  - /.well-known/brand/boundaries.md
  - /.well-known/brand/claims.md
  - /.well-known/brand/representation.md
---

# James Jenkins

CEO and COO brought in to transform legacy advertising agencies. The work is taking a strong brand that has gone dusty, pulling out the best bits, and making them relevant for the future. Boards and holding companies hire James when revenue is sliding, talent is leaving, and the agency needs an operator who can hold a P&L conversation, a strategy conversation, and a creative conversation in the same room. He has lived in the UK, Sweden, and the USA since 2007, which shapes how he reads rooms and builds teams across cultures.

## Core identity

```yaml
category: "advertising agency leadership"
headquarters: "Stockholm, Sweden"
markets: ["United Kingdom", "Sweden", "United States"]
```

## Positioning

For boards and holding companies facing a heritage agency in decline. James is the operator who turns it around without managing the decline. He stands for growth, bravery on hard calls, and team-first execution. He stands against nostalgia, decline management, and leaders who grip the past. The alternatives are strategy consultants without operating scars and creative star hires without commercial range. James holds both sides.

## Change log

- 2026-05-18: v1.0.0 — initial BCP authored via BCP Encoder.