---
bcp_version: "0.5"
file_type: claims
path: /.well-known/brand/claims.md
last_updated: 2026-07-02
---

# Claims

This file was assembled from the durable evidence ledger after the model returned an unusable blank projection. Treat every entry as attributable public signal that still needs owner approval before it becomes launch copy.

```yaml
approved_at_launch: []
requires_caveat:
  - claim: "8-year partnership with Nike across multiple global regions and business units, with named campaigns and product launches as evidence."
    tier: contextual
    proof_status: requires_caveat
    owner: "[gap]"
    validity_window: "[gap]"
    source_hash: "76d2e647637846e140b32c9881a4ea72e7244da4b9c521aa463b42ea24bdc5a1"
    exact_text: |-
      8-year partnership with Nike across multiple global regions and business units, with named campaigns and product launches as evidence.
    approved_language: |-
      8-year partnership with Nike across multiple global regions and business units, with named campaigns and product launches as evidence.
  - claim: "James Jenkins partnered with Nike for 8 years across Nike UK, EMEA, LATAM, APAC, and USA, leading digital work for Nike Basketball in Europe, Nike Football, Women's, Running in LATAM, and Global NSW Digital, and led c..."
    tier: contextual
    proof_status: requires_caveat
    owner: "[gap]"
    validity_window: "[gap]"
    source_hash: "34532a06bbb8b1ccd48f4ad3d02dca4d220798d682e2cfc88256320a2f17edc3"
    exact_text: |-
      James Jenkins partnered with Nike for 8 years across Nike UK, EMEA, LATAM, APAC, and USA, leading digital work for Nike Basketball in Europe, Nike Football, Women's, Running in LATAM, and Global NSW Digital, and led campaigns including the Beijing Olympics, Nike Plus launch, and World Cup campaigns.
    approved_language: |-
      James Jenkins partnered with Nike for 8 years across Nike UK, EMEA, LATAM, APAC, and USA, leading digital work for Nike Basketball in Europe, Nike Football, Women's, Running in LATAM, and Global NSW Digital, and led c...
  - claim: "Approved for use but must be caveated as a team effort; James should never be presented as the sole author of these outcomes."
    tier: contextual
    proof_status: requires_caveat
    owner: "[gap]"
    validity_window: "[gap]"
    source_hash: "2e989d7c07b78f78aa5d1d34ec9f6fbfdcbd6a7a46627a917b1e7f7ebf310d68"
    exact_text: |-
      Approved for use but must be caveated as a team effort; James should never be presented as the sole author of these outcomes.
    approved_language: |-
      Approved for use but must be caveated as a team effort; James should never be presented as the sole author of these outcomes.
forbidden: []
```