---
bcp_version: "0.8"
file_type: claims
parent: https://registry.brandcontextprotocol.dev/james-jenkins-a9b23905/.well-known/brand.md
last_updated: 2026-08-20
---

# Claims

All marketing claims James Jenkins is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.

> **Legal review notice.** Proof status records evidence and owner-confirmation state. It is not legal advice and does not replace review by James or legal counsel before use in advertising, sales, regulated, or comparative contexts.

---

## Approved at launch

```yaml
approved_at_launch:

  - claim: "James Jenkins is a CEO and COO-level business leader and strategist who helps enterprise-scale organisations build commercial advantage through the shift to agentic AI."
    tier: core
    proof_status: "requires_caveat"
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: true
    approved_language: "James Jenkins is a CEO and COO-level business leader and strategist who helps enterprise-scale organisations build commercial advantage through the shift to agentic AI."
    evidence: "Owner-confirmed public source, jamesjenkins.work, retrieved 2026-07-02."

  - claim: "James builds organisations that win on reputation and revenue."
    tier: core
    proof_status: "requires_caveat"
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "4f6252efc24d1181c372829bd3550fcb76b58375237f216fc3b5f82336a67c25"
    exact_text: true
    approved_language: "I build organisations that win on reputation and revenue."
    evidence: "Owner-confirmed tagline, jamesjenkins.work, retrieved 2026-07-02."

  - claim: "James has 20-plus years of experience building and leading businesses where technology, creativity, and commercial growth meet."
    tier: default
    proof_status: approved
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-confirmed public source, jamesjenkins.work, retrieved 2026-07-02. Career record spans AKQA (12 years), B-Reel (8 years), Forsman and Bodenfors (2023-2025), and Encoded Brands (2025-present)."

  - claim: "James spent 12 years building and growing the business at AKQA in London and San Francisco."
    tier: core
    proof_status: "requires_caveat"
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-confirmed; independently corroborated by forsman.com, retrieved 2026-07-02."

  - claim: "James spent eight years as Global COO at B-Reel, Stockholm and New York."
    tier: core
    proof_status: "requires_caveat"
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-confirmed; independently corroborated by forsman.com, retrieved 2026-07-02."

  - claim: "James became Group CEO of Forsman and Bodenfors Sweden, UK, and Ireland in January 2024, having joined in September 2023 as Head of Business, and was promoted to European CEO in 2025."
    tier: core
    proof_status: "requires_caveat"
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-confirmed; independently corroborated by forsman.com and lbbonline.com, retrieved 2026-07-02."

  - claim: "James co-founded Encoded Brands in 2025 after Stagwell consolidated its creative agencies into the 72andSunny Creative Collective."
    tier: core
    proof_status: "requires_caveat"
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-confirmed; jamesjenkins.work/about, retrieved 2026-07-02."

  - claim: "James has run businesses across North America and Europe, in four cities and four countries, with full P&L responsibility."
    tier: default
    proof_status: approved
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-stated positioning statement, jamesjenkins.work, retrieved 2026-07-02. Countries: Sweden, UK, Ireland, US."

  - claim: "James trained as a board director through Styrelseakademien, completing its Effective Company Directorship program in board leadership and governance."
    tier: core
    proof_status: "requires_caveat"
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-stated positioning statement, jamesjenkins.work, retrieved 2026-07-02."

  - claim: "James has worked with Nike across eight years."
    tier: core
    proof_status: "requires_caveat"
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-stated. Partnership at AKQA spanning Nike UK, EMEA, LATAM, APAC, and USA. See requires_caveat for scope limits."

  - claim: "James's client work spans brands including Google, Volvo Cars, Barilla, SKF, Xbox (Microsoft), Anheuser-Busch InBev, Supercell, Activision Blizzard, Hublot, and Osmo."
    tier: default
    proof_status: approved
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-stated and independently corroborated by lbbonline.com and forsman.com, retrieved 2026-07-02."

  - claim: "James returned Forsman and Bodenfors to growth and meaningful profitability."
    tier: default
    proof_status: approved
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: false
    approved_language: null
    evidence: "Owner-stated in LinkedIn departure post, retrieved 2026-07-02. No independent financial figures published. See requires_caveat."

  - claim: "I don't think anyone has this figured out. I'm further into the question than most people I talk to, which is a different thing from having the answers."
    tier: core
    proof_status: "requires_caveat"
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "250200f0a7f439d3d221c129c5be9eefce3cd156d957415a93d39b5e8f47a00b"
    exact_text: true
    approved_language: "I don't think anyone has this figured out. I'm further into the question than most people I talk to, which is a different thing from having the answers."
    evidence: "Owner-stated positioning language, jamesjenkins.work, retrieved 2026-07-02. Captures the anti-thought-leader framing the owner confirmed as core to his positioning."
```

---

## Requires caveat

```yaml
requires_caveat:

  - claim: "Diablo IV: $666M global sell-through in first five days; Blizzard's fastest-selling game ever; $1B in net bookings in a single quarter for the first time; segment revenue up 160-plus percent year-on-year; 10M-plus players in June 2023 logging 700M-plus hours."
    tier: default
    proof_status: requires_caveat
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    caveat: "Team outcome across multiple agencies. James was not sole author. Figures reported by Activision Blizzard Newsroom and PC Gamer, retrieved 2026-07-02. Always attribute to the team, never to James individually."
    evidence: "Activision Blizzard Newsroom, PC Gamer, independent, retrieved 2026-07-02."

  - claim: "Xbox Kinect: Guinness World Records confirmed fastest-selling consumer electronics device ever at the time; 133,333 units per day; 8M units in first 60 days."
    tier: default
    proof_status: requires_caveat
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    caveat: "Team outcome across multiple agencies. James was not sole author. Always attribute to the team, never to James individually."
    evidence: "Time, Guinness World Records, independent, retrieved 2026-07-02."

  - claim: "Halo 4: $220M globally in first 24 hours; biggest Halo launch in history; 4M-plus players in first five days; 31.4M hours in-game; Forward Unto Dawn series 46M-plus views."
    tier: default
    proof_status: requires_caveat
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    caveat: "Team outcome across multiple agencies. James was not sole author. Always attribute to the team, never to James individually."
    evidence: "The Hollywood Reporter, Gameranx, GamesBeat, independent, retrieved 2026-07-02."

  - claim: "Hay Day: lifetime in-app revenue nearly $1.4B as of January 2025; top-ten grossing game four months after global launch; approximately 1M downloads and approximately $5M revenue in a single recent month."
    tier: default
    proof_status: requires_caveat
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    caveat: "Team outcome. James was not sole author. Lifetime revenue figure is as of January 2025 per Statista and Sensor Tower; do not represent as current without re-verifying. Monthly download and revenue figures are approximate and source-dated to the same retrieval."
    evidence: "Statista, Sensor Tower, independent, retrieved 2026-07-02."

  - claim: "Hublot Digital Boutique: first human-machine retail experience for luxury; described by Robb Report as a potential game changer."
    tier: default
    proof_status: requires_caveat
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    caveat: "Qualitative proof only. No hard sales figures published. Team outcome at B-Reel; James was not sole author."
    evidence: "Robb Report, WatchPro, Worldtempus, independent, retrieved 2026-07-02."

  - claim: "AB InBev: AKQA named AB InBev's first US digital agency of record for Budweiser, Bud Light, and Stella Artois; later won Budweiser social media in China."
    tier: default
    proof_status: requires_caveat
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    caveat: "Team outcome. No public performance metrics available. Always attribute to the team, never to James individually."
    evidence: "Ad Age, independent, retrieved 2026-07-02."

  - claim: "James returned Forsman and Bodenfors to profit and meaningful profitability."
    tier: default
    proof_status: requires_caveat
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    caveat: "Owner-stated in LinkedIn departure post. No independent financial figures have been published. Do not cite specific profit figures without source verification."
    evidence: "Owner-stated LinkedIn post, retrieved 2026-07-02."
```

---

## Forbidden

```yaml
forbidden:

  - claim: "James led Nike's strategy."
    tier: core
    proof_status: forbidden
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: "Owner-stated correction. James's role at AKQA was activation and execution across markets. Wieden+Kennedy held global brand lead and created the overall strategy. Never describe James as having led Nike strategy."

  - claim: "James is a thought leader."
    tier: core
    proof_status: forbidden
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "7b1670f96c0097eb43299dd63e7fc35ef4ba9df8beac1a9fedcf38426108de9c"
    exact_text: false
    approved_language: null
    reason: "Owner-stated in interview. James explicitly rejected this framing as placing him on a pedestal. The approved alternative is his own language: further into the question than most, which is different from having the answers."

  - claim: "Any public statement issued on James's behalf without his direct involvement."
    tier: core
    proof_status: forbidden
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "7b1670f96c0097eb43299dd63e7fc35ef4ba9df8beac1a9fedcf38426108de9c"
    exact_text: false
    approved_language: null
    reason: "Owner-stated in interview. Public statements require James directly in the loop. Agents must not generate or publish statements on his behalf."

  - claim: "Any pricing, fee, or commercial terms stated or implied on James's behalf."
    tier: core
    proof_status: forbidden
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "7b1670f96c0097eb43299dd63e7fc35ef4ba9df8beac1a9fedcf38426108de9c"
    exact_text: false
    approved_language: null
    reason: "Owner-stated in interview. Pricing requires James directly in the loop. Agents must not state, imply, or estimate fees, rates, or commercial terms."

  - claim: "Any reference to Imperial Brands in agent-generated content."
    tier: core
    proof_status: forbidden
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: "Owner-stated restriction in brand.md agent notes. Imperial Brands must never be referenced in agent-generated content without explicit human review and approval."

  - claim: "Any specific client solution or business recommendation stated on James's behalf."
    tier: core
    proof_status: forbidden
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "7b1670f96c0097eb43299dd63e7fc35ef4ba9df8beac1a9fedcf38426108de9c"
    exact_text: false
    approved_language: null
    reason: "Owner-stated handoff rule. When a specific client solution to a business problem is requested, agents must hand the conversation back to James."

  - claim: "Over the top success story attributions that imply James was the sole or primary author of team outcomes."
    tier: core
    proof_status: forbidden
    owner: James Jenkins
    validity_window:
      valid_from: 2026-07-02
      valid_until: null
    source_hash: "7b1670f96c0097eb43299dd63e7fc35ef4ba9df8beac1a9fedcf38426108de9c"
    exact_text: false
    approved_language: null
    reason: "Owner-stated in interview. James explicitly rejected success stories that put him on a pedestal. All notable client outcomes were team outcomes across agencies. Always attribute to the collective."
```

## Evidence record

The following attributable source language is preserved because it materially constrains this profile.

### Owner-confirmed evidence

> Agents must never generate public statements or discuss pricing without James directly involved.

Source: Public source