---
bcp_version: "0.3"
file_type: root
brand_name: "James Jenkins"
tree_version: "1.0.0"
website: "https://jamesjenkins.example"
last_updated: 2026-05-30
default_locale: "en-US"
daughter_files:
  - /.well-known/brand/voice.md
  - /.well-known/brand/values.md
  - /.well-known/brand/boundaries.md
  - /.well-known/brand/claims.md
  - /.well-known/brand/representation.md
  - /.well-known/brand/visual.md
---

# James Jenkins

James Jenkins is a commercially minded leader who understands how brand creates growth. He builds organisations that win on reputation and revenue through operations, strategy, creativity, and client partnership. His work spans senior roles at AKQA, B-Reel, and Forsman & Bodenfors, with engagements across brands including Volvo, SKF, Nike, Xbox, Red Bull, and Gorillaz. He operates as a generalist, not a specialist. The right engagement is cross-functional and at an inflection point. The wrong engagement is narrow, vertical, or maintenance work for a brand with no pressure to change.

## Core identity

```yaml
category: "brand and business leadership"
founded: gap
headquarters: "[gap] Not yet specified."
markets:
  - London
  - San Francisco
  - New York
  - Stockholm
```

## Positioning

James is a generalist operator at senior level. The three legs are operations (ex-COO), strategy and creativity (CEO at Forsman & Bodenfors), and client partnership (GAD at AKQA). He is built for inflection points, not maintenance. He is the wrong choice for fat and happy brands with no need to change, and for narrow vertical briefs like a standalone brand strategy or research project. He believes in collective credit over star creatives, and in commercial change that protects the culture that makes the work worth doing.

## Change log

- 2026-05-30: v1.0.0 -- initial BCP authored via BCP Encoder

---

Brand Context Protocol developed by encodedbrands.com. On-brand agentic content. The first time. Every time.