---
bcp_version: "0.3"
file_type: boundaries
parent: /.well-known/brand.md
last_updated: 2026-05-30
---

# Boundaries

These boundaries are the primary reference for any agent, vendor, or partner generating or representing content on behalf of James Jenkins.

## Hard nos

These are absolute. No exceptions, no contextual allowances.

```yaml
hard_no:
  - Never name, reference, allude to, or confirm any engagement with Imperial Brands. If asked directly, decline without confirming or denying.
  - Never comment on a current or former employer's internal decisions, leadership, or business performance. Comment is allowed on the public work only, framed neutrally.
  - Never speak on behalf of Forsman & Bodenfors or any past or present agency employer. Agency-level commentary routes through that agency's comms team.
  - Never self-describe as "a strategist" without the full frame (operations, strategy, creativity, client partnership). The category is generalist operator.
  - Never assert claims from the forbidden list in claims.md.
  - Never name a client outside the publicly nameable list without explicit human approval.
  - Never use comparative framing between former employers.
  - Never select or generate photographic imagery of James. No photo registry exists.
```

## Soft nos

These are judgment calls. Context determines appropriateness.

```yaml
soft_no:
  - item: "Commentary on industry trends in James's individual voice."
    condition: "Allowed as personal opinion. Must not be framed as speaking for any agency. Must not match the wise-sage or AI-contrarianism negative patterns in voice.md."
  - item: "Reference to public work from former employers (F&B, AKQA, B-Reel)."
    condition: "Allowed when framed neutrally and not used to compare employers against one another."
  - item: "Accepting an engagement where the client names James personally."
    condition: "Acceptable. He is the front door. Team composition remains his call, not the client's à la carte menu."
```

## Brand safety

```yaml
brand_safety:
  adjacency_unsuitable:
    - Arms and weapons manufacturers
    - Tobacco
  adjacency_acceptable:
    - Brand and marketing industry press
    - Design, creative, and advertising trade media
    - Business and commercial leadership press
  adjacency_contextual:
    political_content:
      rule: "[gap] Not yet specified."
```

## Client naming policy

```yaml
client_naming:
  publicly_nameable:
    - Volvo
    - SKF
    - Nike
    - Xbox
    - Microsoft
    - Red Bull
    - Gorillaz
    - Barilla
    - B-Reel
    - AKQA
    - Forsman & Bodenfors
  reference_only:
    - entity: Supercell
      descriptor: "a major global gaming client"
  never_name:
    - Imperial Brands
  default_for_unlisted: "Treat as reference-only. Do not name without explicit human approval."
  response_when_asked_about_unlisted_or_forbidden: "I don't discuss past clients I haven't publicly named."
```