--- bcp_version: "0.7" file_type: claims parent: /.well-known/brand.md last_updated: 2026-07-14 --- # Claims All marketing claims Journeys is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file. > **Legal review notice:** Claims below are compiled from available public evidence for owner review. Proof status records evidence and source-confirmation state. It does not constitute legal advice and does not replace review by Legal or the accountable brand owner before use in advertising, packaging, sales, regulated, or comparative contexts. --- ## Approved at launch ```yaml approved_at_launch: - claim: "Journeys opened its first store in Nashville, Tennessee at Rivergate Mall in December 1986." tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 1986-12-01 valid_until: null source_hash: "03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd" exact_text: true approved_language: "Journeys opened its first store in Nashville, Tennessee at Rivergate Mall in December 1986." evidence: "Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.95." - claim: "Journeys operates five retail concepts across North America including Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys and Little Burgundy." tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2026-07-14 valid_until: null source_hash: "03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd" exact_text: true approved_language: "Journeys operates five retail concepts across North America including Journeys, Journeys Kidz, Shi by Journeys, Underground by Journeys and Little Burgundy." evidence: "Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.90. Owner must confirm current concept roster before use; concepts may have been added or retired." - claim: "Journeys is a specialty chain retailer, owned by Genesco, of branded fashion footwear and accessories with approximately 940 stores nationwide." tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2026-01-01 valid_until: null source_hash: "03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd" exact_text: false approved_language: null evidence: "Wikipedia: Journeys (company), retrieved 2026-07-14. Store count listed as 940 for 2026. Must be verified against Genesco's latest quarterly filing before publication, as count changes each reporting period." - claim: "In 2014, Journeys began its partnership with the Vans Warped Tour, becoming its Presenting Sponsor for its 20th Anniversary tour." tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2014-01-01 valid_until: null source_hash: "03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd" exact_text: true approved_language: "In 2014, Journeys began its partnership with the Vans Warped Tour, becoming its Presenting Sponsor for its 20th Anniversary tour." evidence: "Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.90. Historical fact; does not imply any ongoing or current sponsorship relationship." - claim: "In 2015, Journeys became the title sponsor of the Alternative Press Music Awards." tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2015-01-01 valid_until: null source_hash: "03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd" exact_text: true approved_language: "In 2015, Journeys became the title sponsor of the Alternative Press Music Awards." evidence: "Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.90. Historical fact; does not imply any ongoing or current sponsorship relationship." - claim: "In 2011, Journeys started the 'Attitude That Cares' community outreach program." tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2011-01-01 valid_until: null source_hash: "03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd" exact_text: true approved_language: "In 2011, Journeys started the 'Attitude That Cares' community outreach program." evidence: "Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.85. Owner should confirm program is still active before referencing in present-tense marketing." - claim: "Journeys launched the 'Life on Loud' brand platform in September 2025, calling on younger generations to embrace their style unapologetically." tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2025-09-15 valid_until: null source_hash: "d2e830727b7b27dc48fc3e9e6e464baa17b6433a03658a1db99b1370712e0b8a" exact_text: false approved_language: null evidence: "Marketing Dive, 'Journeys remixes 90s hit for debut of Life on Loud brand platform', published 2025-09-15, retrieved 2026-07-14. Confidence 0.90. Platform created with creative agency Anomaly." - claim: "'Life on Loud' launched with a music video reimagining New Radicals' 1998 hit 'You Get What You Give,' set in a shopping mall and starring singer Gus Dapperton." tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2025-09-15 valid_until: null source_hash: "d2e830727b7b27dc48fc3e9e6e464baa17b6433a03658a1db99b1370712e0b8a" exact_text: false approved_language: null evidence: "Marketing Dive, retrieved 2026-07-14. Confidence 0.90. Creative agency: Anomaly. Campaign spans social and digital channels." ``` --- ## Requires caveat ```yaml requires_caveat: - claim: "Journeys has stores in every US state." tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: "[gap]" valid_until: null source_hash: "03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd" exact_text: false approved_language: null caveat: "No explicit as-of date is provided in the source. Owner must confirm current store coverage before asserting in advertising. Do not present as a current claim without verification against Genesco's latest filing." evidence: "Wikipedia: Journeys (company), retrieved 2026-07-14, citing '$1 billion in sales' and 'stores in every state' without a date. Confidence 0.75." - claim: "Journeys has reached $1 billion in sales." tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: "[gap]" valid_until: null source_hash: "03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd" exact_text: false approved_language: null caveat: "No explicit as-of date is provided in the source for the $1 billion figure. This is a historical milestone marker, not a current annual sales figure. Owner must supply an as-of date and confirm the figure before using in marketing." evidence: "Wikipedia: Journeys (company), retrieved 2026-07-14. Confidence 0.70." - claim: "Journeys comparable sales increased 9% year over year in the quarter ended August 2, 2025." tier: core proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2025-08-02 valid_until: 2025-08-02 source_hash: "d2e830727b7b27dc48fc3e9e6e464baa17b6433a03658a1db99b1370712e0b8a" exact_text: true approved_language: "Journeys comparable sales increased (as of 2026) 9% year over year during the three-month period ended August 2, 2025." caveat: "This figure is specific to Genesco fiscal Q2 2026 (the quarter ended Aug. 2, 2025). It is a point-in-time metric. The as-of date must accompany any use of this figure. Do not present as a current or ongoing growth rate. Requires Legal or Finance sign-off before use in advertising." evidence: "Marketing Dive, retrieved 2026-07-14, citing Genesco earnings report. Confidence 0.70." - claim: "Genesco reported net sales up 4% year over year to $546 million in fiscal Q2 2026 (the quarter ended August 2, 2025)." tier: core proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2025-08-02 valid_until: 2025-08-02 source_hash: "d2e830727b7b27dc48fc3e9e6e464baa17b6433a03658a1db99b1370712e0b8a" exact_text: true approved_language: "Genesco, parent company to Journeys, reported a net sales increase of 4% year over year to $546 million in the second quarter of its fiscal 2026, for the period ended August 2, 2025." caveat: "Parent company Genesco figure, not a standalone Journeys figure. Period-specific: quarter ended Aug. 2, 2025. The as-of date must accompany any use. Requires Legal or Finance sign-off before use in advertising." evidence: "Marketing Dive, retrieved 2026-07-14, citing Genesco earnings report. Confidence 0.85." - claim: "Journeys operates approximately 940 stores across North America (as of 2026)." tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2026-01-01 valid_until: null source_hash: "03a5eb97627aa9590aa47e46fbd60aeebfd2289c2abd1b43dd1d8b4078f3c7dd" exact_text: false approved_language: null caveat: "Store count changes each quarter. Any use must be verified against Genesco's most recent quarterly filing. Include the as-of period when citing a specific number." evidence: "Wikipedia: Journeys (company), retrieved 2026-07-14. Listed as 940 for 2026. Confidence 0.85." ``` --- ## Forbidden ```yaml forbidden: - claim: "Journeys comparable sales are up 9% year over year." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-07-14 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Omits the required as-of date (quarter ended Aug. 2, 2025). The figure is point-in-time and must not be presented as a current, ongoing, or evergreen growth rate." - claim: "As of 2026-07-14, journeys currently has 940 stores." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-07-14 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Store count is period-specific and changes each quarter. 'Currently' is forbidden without verifying against the most recent Genesco filing and including the as-of date." - claim: "Journeys is the number one teen footwear retailer." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-07-14 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "No evidence in the packet supports a superlative market-rank claim. No owner confirmation. Do not use without Legal review and supporting substantiation." - claim: "Journeys is still a Presenting Sponsor of the Vans Warped Tour." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-07-14 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "The Vans Warped Tour sponsorship is a historical fact dated to 2014. The tour ended in 2018. Any present-tense reference to this sponsorship is false." - claim: "Journeys is still the title sponsor of the Alternative Press Music Awards." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-07-14 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "The Alternative Press Music Awards title sponsorship is a historical fact dated to 2015. Any present-tense reference requires owner confirmation of a current active relationship." ``` ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Qualification > Number of locations940 (2026) Source: en.wikipedia.org — https://en.wikipedia.org/wiki/Journeys_(company) ### Qualification > during the three-month period ended Aug. 2 Source: marketingdive.com — https://www.marketingdive.com/news/journeys-remixes-90s-hit-life-on-loud-brand-platform/760027/ ### Qualification > Journeys saw comparable sales increase (as of 2026) 9% YoY during the three-month period ended Aug. 2. Source: marketingdive.com — https://www.marketingdive.com/news/journeys-remixes-90s-hit-life-on-loud-brand-platform/760027/ ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Qualification > Journeys saw comparable sales increase 9% YoY during the three-month period ended Aug. 2. Source: marketingdive.com — https://www.marketingdive.com/news/journeys-remixes-90s-hit-life-on-loud-brand-platform/760027/