--- bcp_version: "1.1.1" file_type: claims parent: https://registry.brandcontextprotocol.dev/klattermusen-3cd91acf/.well-known/brand.md last_updated: 2026-10-05 --- # Claims > **Public-source demonstration.** Dated claims below were read from Klättermusen pages on 5 October 2026, except the ISPO block, which is trade press and the show's own site. Klättermusen has not approved this register. ## Supportable from first-party pages ```yaml claims: - claim: "Klättermusen is a maker of refined mountaineering equipment, established in 1975." year: 1975 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/about-us/" conditions: "Swedish About confirms founding in Umeå in 1975. https://www.klattermusen.com/sv-se/about-us/" - claim: "The webshop is operated by Klättermusen AB, Årevägen 55, 837 52 Åre, Sweden, organization number 556530-7583." year: 2026 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/support/terms-conditions/" conditions: "Legal seat in the terms. Founding city remains Umeå. Do not merge the two into one sentence without both facts." - claim: "Klättermusen switched to 100% organic cotton in 2006." year: 2006 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/about-us/" conditions: "Also on the Swedish About page. Scope is the cotton change they describe, not a claim that every fiber in every product is organic cotton." - claim: "Klättermusen has been a bluesign system partner since 2007." year: 2007 tier: core proof_status: approved exact_text: false evidence: "https://www.klattermusen.com/en-us/fabrics/" conditions: "Their fabrics page. Do not say every mill or every product is bluesign approved." - claim: "Klättermusen says it was the first outdoor company to remove PFOA from all garments, in 2008." year: 2008 tier: core proof_status: requires_caveat exact_text: false evidence: "https://www.klattermusen.com/en-us/fabrics/" conditions: "Brand-stated primacy. Keep 'says' or quote the page. Not an independent ranking." - claim: "In 2009 Klättermusen introduced nylon from recycled fishing nets in all backpacks and started its recycling system." year: 2009 tier: core proof_status: approved exact_text: false evidence: "https://www.klattermusen.com/en-us/about-us/" conditions: "The 'all backpacks' scope is theirs, for 2009. Do not extend it to every 2026 product without a current product page." - claim: "In September 2017 Klättermusen said it became the first outdoor brand with a 100% fluorocarbon-free collection." year: 2017 tier: core proof_status: requires_caveat exact_text: false evidence: "https://www.klattermusen.com/en-us/about-us/" conditions: "Date is September 2017. Swedish About agrees. Primacy is their wording. Current fabrics page says DWRs are 100% free of fluorocarbons." - claim: "Cutan is described as Klättermusen's waterproof, ventilating fabric technology, with PTFE-free membranes aimed at PFAS-free production." year: 2026 tier: default proof_status: approved exact_text: false evidence: "https://www.klattermusen.com/en-us/fabrics/cutan/" conditions: "Versions named on the page: 3-layer, 2.5-layer, and 2-layer. Do not assign one construction to every Cutan garment." - claim: "The product lifetime warranty covers manufacturing defects during the normal life of the product, and does not mean the wearer's life span." year: 2026 tier: core proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/support/warranty/" conditions: "Excludes wear, misuse, alteration, and products the owner sells or gives away. Retailer purchases go back to the retailer." - claim: "Homepage copy read 5 October 2026 says Klättermusen entered as Head Partner for Sörmlands 50K in 2025, and that 2026 is about going further." year: 2025 tier: default proof_status: requires_caveat exact_text: false evidence: "https://www.klattermusen.com/en-us/" conditions: "Homepage marketing line. Do not invent the 2026 calendar." - claim: "The homepage meta description uses the line Maximum Safety. Minimum Impact." year: 2026 tier: default proof_status: approved exact_text: true evidence: "https://www.klattermusen.com/en-us/" conditions: "Read 2026-10-05. A line, not a certified safety mark." ``` ## ISPO: trade press and the show, not a brand page No Klättermusen.com page found that places the brand at ISPO. Do not state current exhibitor status. ```yaml ispo: blocked: - "Klättermusen is exhibiting at ISPO Munich in 2024, 2025, or 2026." - "Klättermusen is an official ISPO partner." - "Klättermusen won an ISPO award in 2024, 2025, or 2026." show_calendar: statement: "ISPO's own homepage schema, fetched 5 October 2026, describes ISPO 2026 in Amsterdam at RAI on 3-5 November 2026." evidence: "https://www.ispo.com/" conditions: "This is the show's calendar. It does not say Klättermusen is attending. The homepage HTML did not mention Klättermusen." trade_press_2020: proof_status: unverified_third_party statement: "Trade press reported that Klättermusen received ISPO Munich 2020 awards, including products named Farbaute, Vidar, and Höner, and a sustainability award associated with Farbaute Katla." evidence: - "http://nordingerstore.de/klaettermusen-gewinnt-4-awards-ispo-2020/" - "https://4outdoor.pl/2020/02/03/ispo-munich-2020-gold-winners-sustainability-achievement/" - "https://outdoormagazine.it/wp-content/uploads/sites/3/2020/03/02_REPORT.pdf" conditions: "Secondary sources from 2020. Not confirmed on klattermusen.com. Do not move them into the present tense." ``` ## Do not claim - A public brand book, logo-usage rules, or licensed type specification. - That Fonts In Use is Klättermusen's type spec. - That this demonstration was endorsed by Klättermusen. - Imagery rights for campaign photography.