--- bcp_version: "1.0" file_type: claims parent: https://registry.brandcontextprotocol.dev/loch-lomond-6b593a2d/.well-known/brand.md last_updated: "2026-10-06" --- # Claims ## Review notice These evidence-based claims are prepared for review, are not legal advice, and need accountable brand-owner or legal review before live advertising, packaging, sales or regulated/comparative use. Proof status records evidence and confirmation, not legal approval. No owner-approved launch claim list was supplied, so `approved_at_launch` is empty. The caveated entries remain usable within their precise scope for the demonstration. All public sources were checked 2026-10-06. ```yaml { "approved_at_launch": [], "requires_caveat": [ { "id": "house-style", "claim": "The signature flavour language is fruit, honey and soft smoke.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/" ], "checked_at": "2026-10-06", "caveat": "House style, not ingredients or identical tasting notes across every expression." }, { "id": "original-us", "claim": "Loch Lomond Original is 40% ABV and offered in a 750ml bottle on the US store.", "proof_status": "requires_caveat", "evidence": [ "https://us.lochlomondwhiskies.com/products/original-single-malt-scotch" ], "checked_at": "2026-10-06", "caveat": "US standard Original only; no age statement. Honey, citrus and soft smoke are sensory descriptors." }, { "id": "12-standard", "claim": "Loch Lomond 12 Year Old is 46% ABV, non-chill filtered and matured in bourbon, refill and recharred American oak casks.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/products/12-year-old-single-malt-scotch-whisky" ], "checked_at": "2026-10-06", "caveat": "Standard 12 Year Old only, not Inchmurrin or Inchmoan. Global page 70cl; US page 750ml. Peach, pear, vanilla sweetness and gentle smoke are expression-specific tasting language." }, { "id": "18-standard", "claim": "Loch Lomond 18 Year Old is 46% ABV, non-chill filtered and matured in three types of American oak cask.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/products/18-year-old-single-malt-scotch" ], "checked_at": "2026-10-06", "caveat": "Standard 18 only, not a special anniversary edition. Global 70cl; US 750ml. Baked apple, toffee and gentle wood smoke are tasting descriptors." }, { "id": "production", "claim": "The distillery uses Straight Neck and Swan Neck pot still designs and describes a 92-hour fermentation.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/pages/distillery" ], "checked_at": "2026-10-06", "caveat": "Production account checked 2026-10-06; do not claim all whisky is triple distilled or extrapolate a spirit collection strength into bottle ABV." }, { "id": "grain-category", "claim": "The single grain collection describes whisky made from 100% malted barley in a continuous copper Coffey still.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/collections/single-grain-whisky" ], "checked_at": "2026-10-06", "caveat": "The named single grain range only. Separate from the wheat-led grain plant; do not infer single malt status or repeat unverified world-only claims." }, { "id": "modern-history", "claim": "The current Loch Lomond distillery opened in 1966; the earlier Tarbet distillery dates to 1814.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/pages/our-history" ], "checked_at": "2026-10-06", "caveat": "The page also uses 1965 for creation. These are separate milestones; no uninterrupted production claim." }, { "id": "cooperage", "claim": "Loch Lomond has an on-site cooperage.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/pages/the-cooperage" ], "checked_at": "2026-10-06", "caveat": "Annual cask throughput conflicts across official pages; omit totals and scarcity comparisons." }, { "id": "master-blender", "claim": "Michael Henry is named as Master Blender on the official site.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/pages/master-blender" ], "checked_at": "2026-10-06", "caveat": "Role checked 2026-10-06; recheck for future attributed statements. No fabricated quote or personal endorsement." }, { "id": "iwsc-2024", "claim": "Loch Lomond Whiskies received the IWSC 2024 Scotch Whisky Producer Trophy.", "proof_status": "requires_caveat", "evidence": [ "https://www.iwsc.net/news/spirits/loch-lomond-whiskies-awarded-iwscs-2024-scotch-whisky-producer-trophy" ], "checked_at": "2026-10-06", "caveat": "Organizer article published 2024-11-12. Always retain award name and 2024. Not the current winner or universal best whisky." }, { "id": "12-award-2024", "claim": "The brand reports Gold Outstanding and 98/100 for 12 Year Old at IWSC 2024.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/blogs/news/celebrating-our-greatest-year-together" ], "checked_at": "2026-10-06", "caveat": "Brand article published 2024-11-15; exact expression, award and year. Supplied US sheets say Double Gold, which conflicts and is not used here." }, { "id": "open-partnership", "claim": "The official site describes Loch Lomond as a partner of The Open and AIG Women’s Open since 2018.", "proof_status": "requires_caveat", "evidence": [ "https://www.lochlomondwhiskies.com/pages/spirit-of-the-open" ], "checked_at": "2026-10-06", "caveat": "Check current rights and correct lockup for each campaign; no sporting benefit, invented course association, ticket offer or edition." } ], "forbidden": [ { "id": "forbidden-1", "claim": "Unqualified world-best, fastest-growing, only-distillery or current award-winner claims.", "proof_status": "forbidden", "evidence": [ "Evidence limits and boundaries.md" ], "caveat": "Do not use." }, { "id": "forbidden-2", "claim": "Health, therapeutic, sporting-performance, sexual-success or social-status benefits from drinking.", "proof_status": "forbidden", "evidence": [ "Evidence limits and boundaries.md" ], "caveat": "Do not use." }, { "id": "forbidden-3", "claim": "Continuous production at the present distillery since 1814.", "proof_status": "forbidden", "evidence": [ "Evidence limits and boundaries.md" ], "caveat": "Do not use." }, { "id": "forbidden-4", "claim": "All expressions are triple distilled, natural colour, organic, unpeated or identical in flavour.", "proof_status": "forbidden", "evidence": [ "Evidence limits and boundaries.md" ], "caveat": "Do not use." }, { "id": "forbidden-5", "claim": "Sustainability targets described as completed achievements without verified outcomes.", "proof_status": "forbidden", "evidence": [ "Evidence limits and boundaries.md" ], "caveat": "Do not use." }, { "id": "forbidden-6", "claim": "A free gift, discount, price, stock guarantee or delivery promise inferred from the identity package.", "proof_status": "forbidden", "evidence": [ "Evidence limits and boundaries.md" ], "caveat": "Do not use." }, { "id": "forbidden-7", "claim": "Brand-owner approval, Registry verification or publication of this demonstration.", "proof_status": "forbidden", "evidence": [ "Evidence limits and boundaries.md" ], "caveat": "Do not use." } ] } ``` ## Campaign-specific offers An execution brief may supply a new offer as user-provided campaign data. Preserve the offer’s factual meaning and limitations while allowing original headlines, body copy and calls to action. Brief wording is input, not mandatory output unless explicitly marked verbatim. Keep user-provided campaign facts distinct from researched product facts. Do not add qualifying SKUs, dates, stock limits, quantities, gift value, redemption mechanics or age threshold that the brief does not establish. A demonstration may show the supplied proposition; production requires the actual retailer terms. Do not use a particular bottle image to imply its eligibility unless that eligibility is confirmed. ## Excluded historical and corporate claims K1’s fastest-growing statement is footnoted to IWSR volume 2021 and is historical. Group sustainability pages describe targets, including dates that have passed; neither the target nor a stale page establishes completion. Group certifications and other brands’ awards do not establish certification or awards for this SKU. The 2026 Golden Ticket fundraising article describes a concluded promotion, not an available offer.