---
bcp_version: "0.8"
file_type: claims
parent: /.well-known/brand.md
last_updated: "2026-09-09"
---

# Claims

Use these claims exactly as bounded. This file is generated from public evidence and is not legal advice. A Mentimeter accountable owner should review regulated, legal, comparative, financial, security, privacy, accessibility, and sales claims before external publication. Claims involving revenue, customers, compliance, AI features, plan availability, or legal/privacy terms must be re-verified before publication in external sales material.

## Claim Ledger

```yaml
approved_at_launch:
  - id: identity-interactive-presentations
    claim: "Mentimeter is an interactive presentation and audience-engagement platform."
    tier: core
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Verify quarterly"
    source_hash: "pending"
    exact_text: false
    approved_language: "interactive presentation and audience-engagement platform"
    evidence:
      - "https://www.mentimeter.com/features"
      - "https://www.mentimeter.com/enterprise"
  - id: tagline-listen-learn-think
    claim: "Mentimeter uses the tagline: Listen, learn, and think. Together."
    tier: core
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Verify before external publication"
    source_hash: "pending"
    exact_text: true
    approved_language: "Listen, learn, and think. Together."
    evidence:
      - "https://www.mentimeter.com/"
  - id: launched-2012-funded-2014
    claim: "Mentimeter launched in 2012; in 2014 it raised external capital and became a full-time venture."
    tier: core
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Stable unless corporate history changes"
    source_hash: "pending"
    exact_text: false
    approved_language: "launched in 2012; raised external capital and became a full-time venture in 2014"
    evidence:
      - "https://www.mentimeter.com/culture"
      - "https://www.mentimeter.com/investors"
  - id: headquarters-stockholm
    claim: "Mentimeter is headquartered in Stockholm, Sweden."
    tier: core
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Verify annually"
    source_hash: "pending"
    exact_text: false
    approved_language: "headquartered in Stockholm, Sweden"
    evidence:
      - "https://www.mentimeter.com/culture"
      - "https://www.mentimeter.com/investors/ir-and-press-contacts"
  - id: offices-listed
    claim: "Mentimeter publicly lists offices in Stockholm, Toronto, Sydney, and Berlin."
    tier: default
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Verify before location-specific outreach"
    source_hash: "pending"
    exact_text: false
    approved_language: "offices in Stockholm, Toronto, Sydney, and Berlin"
    evidence:
      - "https://www.mentimeter.com/contact"
  - id: question-types
    claim: "Mentimeter supports interactive question formats including multiple choice, word cloud, ranking, scales, quizzes, Q&A, surveys, and quick forms."
    tier: core
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Verify quarterly for feature naming"
    source_hash: "pending"
    exact_text: false
    approved_language: "multiple choice, word cloud, ranking, scales, quizzes, Q&A, surveys, and quick forms"
    evidence:
      - "https://www.mentimeter.com/features"
  - id: enterprise-positioning
    claim: "Mentimeter offers enterprise-oriented functionality for teams and organizations, including collaboration, templates, workspace administration, integrations, support, security, and control surfaces."
    tier: default
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Verify before plan-specific claims"
    source_hash: "pending"
    exact_text: false
    approved_language: "enterprise-oriented functionality for teams and organizations"
    evidence:
      - "https://www.mentimeter.com/enterprise"
      - "https://www.mentimeter.com/plans"
  - id: ai-positioning
    claim: "Mentimeter AI is positioned as a tool for generating and improving interactive presentations, not as a replacement for human facilitation."
    tier: default
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Verify quarterly"
    source_hash: "pending"
    exact_text: false
    approved_language: "AI support for creating and improving interactive presentations"
    evidence:
      - "https://www.mentimeter.com/ai-at-mentimeter"
  - id: accessibility-program
    claim: "Mentimeter publishes accessibility information and frames accessibility as an ongoing product commitment."
    tier: core
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Verify before accessibility-specific claims"
    source_hash: "pending"
    exact_text: false
    approved_language: "publishes accessibility information"
    evidence:
      - "https://www.mentimeter.com/accessibility"
  - id: public-company-investor-page
    claim: "Mentimeter AB maintains public investor pages with governance, reports, presentations, and press releases."
    tier: default
    proof_status: approved
    owner: "Encoded research"
    validity_window: "Verify before investor-language use"
    source_hash: "pending"
    exact_text: false
    approved_language: "maintains public investor pages"
    evidence:
      - "https://www.mentimeter.com/investors"
      - "https://www.mentimeter.com/investors/reports-presentations"
requires_caveat:
  - id: annual-report-2025-net-sales
    claim: "Mentimeter reported 2025 net sales of SEK 598 million."
    tier: default
    proof_status: requires_caveat
    owner: "Encoded research"
    validity_window: "Use only with fiscal year and source"
    source_hash: "pending"
    exact_text: false
    approved_language: "reported 2025 net sales of SEK 598 million"
    caveat: "Financial figure is fiscal-year-specific and should not be used as a current revenue run-rate."
    evidence:
      - "https://www.mentimeter.com/investors/reports-presentations"
  - id: customer-count-public
    claim: "Mentimeter has public marketing pages that refer to very large customer and user counts."
    tier: default
    proof_status: requires_caveat
    owner: "Encoded research"
    validity_window: "Do not use a number unless pulled fresh from the exact page"
    source_hash: "pending"
    exact_text: false
    approved_language: "large global customer and user base"
    caveat: "Counts vary by page and date. Fetch the exact current number before use."
    evidence:
      - "https://www.mentimeter.com/"
      - "https://www.mentimeter.com/enterprise"
  - id: certifications-security
    claim: "Mentimeter provides security and privacy documentation for enterprise buyers."
    tier: core
    proof_status: requires_caveat
    owner: "Encoded research"
    validity_window: "Verify exact certifications and trust-center state before use"
    source_hash: "pending"
    exact_text: false
    approved_language: "security and privacy documentation for enterprise buyers"
    caveat: "Use exact current security claims only from Mentimeter's trust, security, legal, or privacy pages."
    evidence:
      - "https://www.mentimeter.com/trust/security"
      - "https://www.mentimeter.com/trust/privacy"
      - "https://www.mentimeter.com/trust/legal/privacy-policy"
forbidden:
  - id: no-all-anonymous
    claim: "Mentimeter is always anonymous."
    tier: core
    proof_status: forbidden
    owner: "Encoded research"
    validity_window: "Permanent unless product guarantees change"
    source_hash: "pending"
    exact_text: false
    approved_language: "Do not use"
  - id: no-statistically-representative-default
    claim: "Mentimeter poll results are statistically representative by default."
    tier: core
    proof_status: forbidden
    owner: "Encoded research"
    validity_window: "Permanent"
    source_hash: "pending"
    exact_text: false
    approved_language: "Do not use"
  - id: no-ai-perfect
    claim: "Mentimeter AI creates perfect presentations or replaces the presenter."
    tier: core
    proof_status: forbidden
    owner: "Encoded research"
    validity_window: "Permanent"
    source_hash: "pending"
    exact_text: false
    approved_language: "Do not use"
```
