--- bcp_version: "0.7" file_type: claims parent: /.well-known/brand.md last_updated: 2026-07-10 --- # Claims All marketing claims monday.com is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file. Every claim carries the full BCP v0.7 exact-claim field set. Time-sensitive quantitative claims are bound to their source date; do not present them as current without checking the live source. --- ## Agent instructions for this file - `tier: core` claims are binding brand law. Reproduce `approved_language` verbatim when `exact_text: true`. - `tier: default` claims may be paraphrased but must not be materially altered. - `proof_status: requires_caveat` claims must include their stated caveat in any public use. - `proof_status: forbidden` claims must not appear in any agent-generated output. - Do not state specific plan pricing without flagging it may be out of date. Pricing is seat and usage based and changes. - Do not borrow an as-of date from a nearby metric. Every quantitative claim carries its own source date. --- ## Approved at launch The claims below are drawn from public first-party sources (site hero copy, press releases, About page, ESG report). Owner approval is inferred from public publication. Where owner confirmation was not obtained in interview, `owner` is marked `[gap]` and agents should verify before using in paid media or legal-adjacent contexts. ```yaml approved_at_launch: - claim: "Trusted by over (as of 2025) 60% of the Fortune 500" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2026-07-10 valid_until: null source_hash: "[gap]" exact_text: true approved_language: "Trusted by over (as of 2025) 60% of the Fortune 500" evidence: "Appears verbatim in site hero copy as of crawl date 2026-07-10. Source: https://monday.com" - claim: "250,000+ customers across 200+ countries and territories" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-02-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated in February 2025 press release announcing full release of monday service. Source: https://monday.com/p/press-release/monday-com-announces-full-release-of-monday-service-its-ai-enterprise-service-management-platform/" - claim: "monday.com crossed $1B ARR in August 2024" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2024-08-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated on About page: '$1B ARR crossed August 2024'. Source: https://monday.com/p/about/" - claim: "monday CRM reached $100M ARR" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated on About page as a 2025 milestone. Source: https://monday.com/p/about/" - claim: "Named a Gartner Magic Quadrant Leader for Adaptive Project Management and Reporting — positioned furthest for Completeness of Vision and Ability to Execute" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2024-09-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Press release dated September 2024. Three consecutive years (2022, 2023, 2024). Source: https://monday.com/p/press-release/monday-com-named-a-2024-gartner-magic-quadrant-leader-for-adaptive-project-management-and-reporting/" - claim: "Named a Gartner Magic Quadrant Leader for Collaborative Work Management for the third consecutive year" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-10-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Most recent recognition October 2025, third consecutive year. Source: https://monday.com/p/about/" - claim: "Named a Gartner Magic Quadrant Leader for Marketing Work Management Platforms (2024)" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2024-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated in brand.md public signals section. Source: https://monday.com/p/about/" - claim: "ISO/IEC 27001 and ISO/IEC 27018 certified" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2026-07-10 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated on About page and in site materials. Source: https://monday.com/p/about/" - claim: "Approximately 10 million AI actions performed by customers as of end of FY24, nearly tripling quarter-over-quarter" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-02-01 valid_until: 2025-12-31 source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated in AI Vision press release, February 2025. As-of date: end of FY24. Do not present as a current figure without checking for updated data. Source: https://monday.com/p/press-release/monday-com-announces-ai-vision-to-empower-businesses-to-scale/" - claim: "monday service resolved 215,000+ tickets since its January 2024 launch through February 2025" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-02-01 valid_until: 2025-12-31 source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated in the monday service full-release press release, February 2025. As-of date: February 2025. Source: https://monday.com/p/press-release/monday-com-announces-full-release-of-monday-service-its-ai-enterprise-service-management-platform/" - claim: "monday service is monday.com's highest annual contract value product" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-02-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated in February 2025 press release for monday service full release. Source: https://monday.com/p/press-release/monday-com-announces-full-release-of-monday-service-its-ai-enterprise-service-management-platform/" - claim: "monday.com serves customers across 200+ industries" tier: default proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2025-02-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated in February 2025 press release and About page. Source: https://monday.com/p/about/" - claim: "Over (as of 2025) 70% of monday.com customers work in non-tech industries" tier: default proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2026-07-10 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated in brand.md Agent Default Behavior section as a fact agents must not contradict. Source: https://monday.com/p/about/" - claim: "You lead. Agents act." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2026-05-01 valid_until: null source_hash: "[gap]" exact_text: true approved_language: "You lead. Agents act." evidence: "Site hero tagline as of crawl date 2026-07-10. Introduced with May 2026 platform relaunch. Source: https://monday.com" - claim: "Where people and agents drive results together on one secure AI work platform" tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2026-05-01 valid_until: null source_hash: "[gap]" exact_text: true approved_language: "Where people and agents drive results together on one secure AI work platform" evidence: "Site hero paragraph as of crawl date 2026-07-10. Source: https://monday.com" - claim: "monday.com democratizes the power of software" tier: default proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2026-05-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Phrase appears in official press releases and boilerplate. Connects pre-AI low-code/no-code Work OS mission to the current AI platform mission. Source: https://monday.com/p/news/" - claim: "Hosted on AWS with annual security audits" tier: default proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2026-07-10 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated on About page. Source: https://monday.com/p/about/" - claim: "mondayDB 2.0 supports boards with up to 100,000 items and dashboards up to 500,000 items" tier: default proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2023-07-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "mondayDB launched July 2023; mondayDB 2.0 specs stated in brand.md public signals. Source: https://monday.com/p/about/" - claim: "AI agent infrastructure allowing agents to sign up, log in, and work on monday.com launched March 2026" tier: default proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2026-03-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated in brand.md public signals. Launch date: March 2026." - claim: "monday.com has approximately 3,200 employees" tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2026-07-10 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Stated in brand.md as 'approximately 3,200 employees'. Headcount changes; verify before citing." ``` --- ## Requires caveat ```yaml requires_caveat: - claim: "monday.com IPO on Nasdaq, June 10, 2021" tier: core proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2021-06-10 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null caveat: "Historical fact. Do not use to imply current stock performance or valuation." evidence: "Stated in brand.md. NASDAQ: MNDY." - claim: "Elevate 2026 NYC had 6,500+ attendees, 150+ speakers, 250+ AI sessions" tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2025-01-01 valid_until: 2026-12-31 source_hash: "[gap]" exact_text: false approved_language: null caveat: "Figures are from the prior edition of Elevate. Verify against the confirmed 2026 post-event report before citing as 2026 numbers." evidence: "Stated in brand.md events section as prior-edition figures." - claim: "Partners saw 100% year-over-year growth in service revenues (Forrester TEI study, December 2023)" tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2023-12-01 valid_until: 2024-12-31 source_hash: "[gap]" exact_text: false approved_language: null caveat: "Sourced from a Forrester TEI study dated December 2023. Cite the study date and Forrester as the source. Do not generalize as a current or ongoing figure." evidence: "Referenced in brand.md public signals. Source: Forrester TEI study, December 2023." - claim: "47,000+ trees planted (reforestation initiative)" tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2022-01-01 valid_until: 2023-12-31 source_hash: "[gap]" exact_text: false approved_language: null caveat: "From 2022 ESG report. Verify for current figure before citing." evidence: "Stated in brand.md ESG section. Source: 2022 ESG report. https://monday.com/p/esg/" - claim: "$820,000 in grants, 20,000 nonprofits served, 690+ volunteer hours (nonprofit program)" tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2022-01-01 valid_until: 2023-12-31 source_hash: "[gap]" exact_text: false approved_language: null caveat: "From 2022 ESG report data. Verify for current figures before citing." evidence: "Stated in brand.md ESG section. Source: 2022 ESG report. https://monday.com/p/esg/" - claim: "Specific plan pricing (Basic, Standard, Pro, Enterprise; AI Credits; 18% annual discount)" tier: core proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2026-07-10 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null caveat: "Pricing is seat and usage based and changes. Always check https://monday.com/pricing for current figures. Never quote specific prices as definitive without flagging they may be out of date." evidence: "Pricing page referenced in source material. https://monday.com/pricing" ``` --- ## Forbidden ```yaml forbidden: - claim: "monday.com is primarily a project management tool" tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-05-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Outdated framing as of May 2026 platform relaunch. The current frame is AI work platform. Using project management as the primary descriptor contradicts the stated 2026 brand pivot and produces off-brand output." - claim: "AI agents are a feature or add-on to monday.com" tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-05-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "The stated differentiator is that agents are native to the platform architecture, not bolted on. Describing agents as a feature or add-on directly contradicts the core positioning." - claim: "monday.com only serves tech companies" tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-07-10 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Over (as of 2025) 70% of customers are in non-tech industries. This claim is factually false and contradicts owner-stated audience facts." - claim: "monday.com is equivalent to Asana, Jira, or Salesforce" tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-05-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "The stated differentiator is native human-agent architecture, not feature parity with competitors. Equivalence framing erases the primary competitive claim." - claim: "As of 2026-07-10, any specific current plan price presented as definitive without a recency caveat" tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2026-07-10 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Pricing changes. Stating a specific price as current without directing the reader to https://monday.com/pricing risks misinformation and is not authorized." ```