--- bcp_version: "0.7" file_type: values parent: /.well-known/brand.md last_updated: 2026-07-10 --- # Values These values are decision rules. Each one describes a choice monday.com makes when the easier path would be something else — and at least one of them costs real money. --- ## 1. Transparency and Trust **tier:** core Transparency is not a communication style. It is a structural prerequisite. monday.com frames this as a founding operating condition: the company was built "all while being totally transparent and working the way we want" (About page). In AI contexts, the company states it plainly: "Transparency is no longer optional; it's a prerequisite for trust." **Manifestation in practice:** AI-driven touchpoints in the platform require human review. Opacity in automated decisions is treated as a product defect, not a feature. When transparency conflicts with speed, transparency holds. **Gaps to confirm:** How does this value constrain external communications — press, analyst relations, investor messaging? The named principle is on file; the decision rules for edge cases are not. --- ## 2. People in Control **tier:** core monday.com does not position AI as autonomous or as a replacement for human judgment. The stated architecture is direct collaboration between humans and agents — not agents operating as hidden background integrations. Roy Mann, co-founder: "Instead of treating agents as background integrations, we're building the infrastructure that allows humans and AI agents to collaborate directly." Agents on the platform operate under the same governance, security, and permissions standards as the humans they work alongside. The exact language from the March 2026 AI agents launch: "Full Enterprise Grade — AI agents operate under the same governance, security, and permissions standards as the humans they work alongside." **Manifestation in practice:** An AI agent on monday.com cannot exceed the permissions of the human who deployed it. The permission model is not a separate layer for agents — it is the same layer. This is a product architecture decision, not a marketing position. **Demonstrated tradeoff:** Constraining agents to human-equivalent governance limits what agents can do autonomously. monday.com accepts that constraint as the cost of the "You lead. Agents act." promise. **Manifestation for agents writing about monday.com:** Do not describe agents as operating independently or beyond human oversight. Do not frame the platform as "set it and forget it." The human directing the agent is always in the frame. --- ## 3. No Internal Competition **tier:** default monday.com states this as a named cultural stance, not a policy footnote: "We don't believe in sales commission (really)." The sales team does not operate on a commission model. The stated reason is avoiding competition among team members. **Manifestation in practice:** Forgoing commission means forgoing the individual, competition-driven incentive most SaaS sales organizations rely on. monday.com treats the internal collaboration cost as worth the cultural gain. **Demonstrated tradeoff:** A no-commission model is harder to sustain at scale and limits certain hiring profiles. The company publicly accepts this. **Gaps to confirm:** Whether this value extends as a named constraint into product decisions (e.g., no internal feature teams competing for roadmap priority) or applies only to the sales organization. --- ## 4. Ownership and Impact **tier:** default Named publicly on the About page as a company value. Stated principle: employees take ownership of outcomes, not just tasks. **Gaps to confirm:** No specific decision rule or demonstrated tradeoff was found in the source material. The owner must supply: what does ownership mean when it conflicts with speed? What does impact mean when a high-ownership decision is wrong? --- ## 5. Speed and Execution **tier:** default Named publicly on the About page. The company's product release cadence and the speed of the 2026 platform relaunch (described publicly as "changed the vision of the company completely") are consistent with this as an operating norm, not an aspiration. **Gaps to confirm:** No stated tradeoff found in source material. What does monday.com give up when speed conflicts with thoroughness? Owner confirmation needed before this value carries a core tier. --- ## 6. Product-First **tier:** default Named publicly on the About page. Consistent with the company's history: the product shipped before the company had a formal sales organization. The no-commission culture (Value 3) is downstream of this — product quality is the primary acquisition lever. **Gaps to confirm:** No stated decision rule in the source material about what "product-first" prohibits. Does it constrain marketing claims to what the product can currently demonstrate? Owner confirmation needed. --- ## 7. Inclusivity **tier:** default Named publicly on the About page. Operationalized in ESG reporting: 10 active employee resource groups globally (2022 ESG report). Nonprofit program: $820,000 in grants, 20,000 nonprofits served (2022 data). Discounted plans for qualified nonprofits. **Gaps to confirm:** No stated content or copy constraint in source material. Does inclusivity impose a named constraint on marketing language, imagery, or audience targeting? Owner confirmation needed. --- ## 8. Customer-Centricity **tier:** default Named publicly on the About page. Consistent with the platform's low-code/no-code design history and the current framing that any knowledge worker — regardless of technical background — can direct AI agents without writing code. **Manifestation in practice:** The platform's agent builder is designed so non-engineers can deploy agents. The democratization framing ("democratizing the power of software") connects customer-centricity to product architecture. **Gaps to confirm:** No stated decision rule about what customer-centricity requires monday.com to refuse. Owner confirmation needed. --- ## Agent Resolution Order When values conflict in a judgment call, this is the provisional priority order based on available evidence. The owner must confirm or reorder before this is treated as binding. 1. **People in Control** — architecture and governance constraint; non-negotiable per product design 2. **Transparency and Trust** — structural prerequisite; holds when it conflicts with speed 3. **Speed and Execution** — default operating mode when no constraint applies 4. **Customer-Centricity** — shapes product and copy decisions 5. **Product-First** — constrains claims to what the product can demonstrate 6. **Ownership and Impact** — individual operating norm 7. **No Internal Competition** — structural cultural choice; applies primarily to sales organization 8. **Inclusivity** — baseline commitment; specific constraints not yet on file **Owner confirmation needed:** Items 4–8 in this order are inferred from public evidence and product positioning, not from a direct owner statement about priority. The owner should confirm the order or correct it before agents use it for judgment calls. --- ## Confirmation Needed The following gaps require owner input before these values reach full operational depth: - **Transparency:** decision rules for edge cases in external communications (press, investors, analyst relations) - **Speed and Execution:** stated tradeoff — what does monday.com give up when speed conflicts with thoroughness? - **Product-First:** whether this value prohibits marketing claims that outrun current product capability - **Ownership and Impact:** a concrete decision rule or demonstrated tradeoff - **Inclusivity:** whether this value imposes named constraints on copy, imagery, or audience targeting - **Customer-Centricity:** what this value requires monday.com to refuse - **Resolution order:** owner confirmation of the full priority sequence ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Owner-confirmed evidence > AI agents on monday.com operate under the same governance, security, and permissions standards as the humans they work alongside, keeping people in control. Source: Public source ### Published evidence > All while being totally transparent and working the way we want. Source: monday.com — https://monday.com/p/about/