---
bcp_version: "0.7"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-07-10
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Logo

```yaml
logo:
  primary:
    description: Primary logo asset detected from customer-provided surfaces.
    variants:
      - format: png
        url: "https://cdn.prod.website-files.com/64d0dd4b31aeec4c6cd8e685/64d0dd4b31aeec4c6cd8e6f4_monday.com.png"
        sha256: b5af663913cef085a237408d95cda5dbaa7d2b6c15b9092cb14dacfba46a875f
        purpose: "Fetched from the customer's published brand surface."
```

## Logo usage

```yaml
logo_usage:
  clear_space:
    rule: Keep clear space around the logo at least equal to the height of its core mark.
    machine_value:
      unit: x-height
      multiplier: 1.0
  minimum_size:
    digital_px: 24
  approved_backgrounds:
    - type: solid_color
      color_token: surface
      note: Default light surface when contrast is sufficient.
    - type: solid_color
      color_token: surface_inverse
      note: Inverse surface when a light or reversed variant is available.
  forbidden_backgrounds:
    - type: gradient
      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.
    - type: patterned
      note: Patterned backgrounds reduce legibility.
  forbidden_modifications:
    - stretch
    - rotate
    - recolor
    - drop_shadow
    - glow
    - outline
    - crop
    - container_shape
    - animate
```

## Color

```yaml
color:
  tokens:
    text:
      hex: "#595AD4"
      role: text
      description: "colors extracted from customer source material."
    primary:
      hex: "#FF00D9"
      role: primary
      description: "colors extracted from customer source material."
    accent:
      hex: "#6161FF"
      role: accent
      description: "colors extracted from customer source material."
    secondary:
      hex: "#FFA600"
      role: secondary
      description: "colors extracted from customer source material."
    neutral_5:
      hex: "#00D2D2"
      role: neutral
      description: "colors extracted from customer source material."
    surface_inverse:
      hex: "#595AD4"
      role: surface-inverse
      description: "Derived surface inverse extracted from customer source material."
  approved_pairs:
    []
  forbidden_pairs:
    []
```

## Layout and components

```yaml
layout:
  container_max_width_px: 1230
elevation:
  shadows:
    - "0px 0px 20px 0 #595ad466"
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```