---
bcp_version: "0.7"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-07-12
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Color

```yaml
color:
  tokens:
    primary:
      hex: "#000000"
      role: primary
      description: "colors extracted from customer source material."
    neutral_2:
      hex: "#FFFFFF"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_3:
      hex: "#1C65AD"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_4:
      hex: "#0071CE"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_5:
      hex: "#1C1C1C"
      role: neutral
      description: "colors extracted from customer source material."
    background:
      hex: "#F5F5F2"
      role: surface
      description: "background extracted from customer source material."
  approved_pairs:
    []
  forbidden_pairs:
    - foreground: primary
      background: background
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    frida_mono:
      family: "Frida Mono"
      fallback_stack: ["Menlo", "Consolas", "monospace"]
      weights: [400, 500, 700]
      styles: ["normal"]
      source: "customer site extraction"
    transcript_mono_pro:
      family: "Transcript Mono Pro"
      fallback_stack: ["Menlo", "Consolas", "monospace"]
      weights: [400, 500, 700]
      styles: ["normal"]
      source: "customer site extraction"
    heading_font:
      family: "Heading Font"
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [500]
      styles: ["normal"]
      source: "customer site extraction"
    base_font:
      family: "Base Font"
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400]
      styles: ["normal"]
      source: "customer site extraction"
    interactive_font:
      family: "Interactive Font"
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [700]
      styles: ["normal"]
      source: "Google Fonts or public web font"
    gtstandard_m:
      family: GTStandard-M
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400, 500, 700]
      styles: ["normal"]
      source: "customer site extraction"
  roles:
    display: heading_font
    body: base_font
    ui: base_font
    mono: frida_mono
    code: frida_mono
```

## Layout and components

```yaml
elevation:
  shadows:
    - "rgba(0, 0, 0, 0.05) 0px 0px 25px 0px"
spacing:
  scale_px: [4, 8, 16, 20, 100]
components:
  buttons:
    - background: "#000000"
      color: "#f5f5f2"
      radius_px: 4
      padding_px: [8, 16]
      font_weight: 400
    - background: "transparent"
      color: "#000000"
      radius_px: 4
      padding_px: [8, 16]
      font_weight: 400
    - background: "transparent"
      color: "#000000"
      radius_px: 0
      padding_px: [0, 0]
      font_weight: 500
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```