--- bcp_version: "0.8" file_type: root brand_name: "Omniva" publication_profile: registry_backed canonical_bcp: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md registry_mcp: https://registry.brandcontextprotocol.dev/mcp registry_handle: "omniva-691-staging" tree_version: "1.0.0" website: "https://www.omnivagroup.com/" category: "Postal, parcel, and logistics services" headquarters: "Tallinn, Estonia" publication_status: demonstration provenance: "Assembled by Encoded Brands from Omniva's public website and live brandbook; not reviewed or approved by Omniva." default_locale: "en" supported_locales: ["en"] last_updated: 2026-10-06 agent_first_action: "fetch https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand.md" daughter_files: voice: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/voice.md voice_anti_ai: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/voice/anti-ai.md values: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/values.md boundaries: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/boundaries.md claims: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/claims.md representation: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/representation.md visual: https://registry.brandcontextprotocol.dev/omniva-691-staging/.well-known/brand/visual.md integrity_signed: true trust_level: claimed official_brand_source: false verification_method: null verified_domain: null verified_at: null dns_verified_at: null verification_last_checked_at: null verification_expires_at: null certification_status: not_certified registry_certified: false --- # Omniva > **Public-source demonstration.** Encoded Brands assembled this BCP from Omniva's live public website and brandbook. Omniva has not reviewed or approved this package. It is not a domain-verified or official Omniva brand source. Omniva describes itself as a technology-driven international logistics group connecting businesses and people. Its public service description covers postal and parcel delivery, international transit, and digital logistics solutions across the Baltics and beyond. The brand idea is **delivering happiness**. Omniva's brandbook connects delivery with care, joy, closeness, and the Caregiver archetype. It asks the brand to treat the delivery journey with the attention given to a gift while keeping overt Christmas references and extravagant surprises out of ordinary communication. ## Brand platform ```yaml brand_platform: brand_idea: text: "Delivering happiness" evidence_status: brand_declared source: "https://www.omnivagroup.com/" use: "Use as Omniva's published brand idea, not as a guarantee that every delivery produces a particular emotion or outcome." origins: text: "Building communities and relationships through postal and delivery services" evidence_status: brand_declared source: "https://www.omnivagroup.com/brandbook/tone_of_voice/" vision: text: "Delivering with care and joy to bring the world closer for people through a seamless and sustainable omnichannel approach" evidence_status: brand_declared source: "https://www.omnivagroup.com/brandbook/tone_of_voice/" use: "Treat this as vision language. Do not convert 'seamless' or 'sustainable' into an unqualified service or environmental claim." customer_role: text: "Caregiver" evidence_status: brand_declared implication: "Provide structure, follow the delivery journey carefully, and make help feel approachable." differentiator: text: "Service excellence is expected; the brandbook asks Omniva to go further through unexpected acts of kindness." evidence_status: brand_declared use: "A creative direction, not a promise of a gift, surprise, or exception in every transaction." ``` ## Core identity ```yaml identity: describe_as: "a technology-driven international logistics group connecting businesses and people" services: - "postal and parcel delivery" - "international transit" - "digital logistics solutions" home_market: "the Baltic states" home: "Tallinn, Estonia" geographic_language: "Use 'across the Baltics and beyond' for broad corporate description; verify a current service page before naming availability in a specific country." ``` ## What to emphasize 1. **Care throughout the journey.** Show attention to the item entrusted to Omniva, the person waiting for it, and the environment around the service. 2. **Connection with a practical mechanism.** Name the postal, parcel, transit, or digital logistics service that brings people or businesses closer. 3. **Joy without spectacle.** Small, believable acts of kindness fit the brand better than exaggerated surprise, forced emotion, or constant Christmas imagery. 4. **Trust through promises kept.** Do not promise more than the source, service terms, destination, and current operational status support. 5. **Open, progressive service.** Explain useful changes and solutions in customer terms rather than celebrating innovation for its own sake. ## Evidence labels - `brand_declared` means the point appears on Omniva's public site or live brandbook. - `observed` means it is a direct observation of the published material. - `inferred` means Encoded Brands translated the source into operational agent guidance; it is not Omniva-approved wording. ## Agent instructions Read this root before producing work about Omniva. Load `voice.md` before writing; `claims.md` before factual, service, performance, environmental, comparative, or quantitative statements; `boundaries.md` before operational, delivery, legal, sustainability, privacy, or partnership content; `representation.md` before describing the company; and `visual.md` before design work. Treat this package as a public-source demonstration. Do not imply Omniva approval. Verify current local service pages, terms, prices, delivery estimates, coverage, restrictions, tracking status, and sustainability reporting before using them. Do not turn the Caregiver archetype or “delivering happiness” into a delivery guarantee. ## Primary sources - Omniva Group home: https://www.omnivagroup.com/ - Brandbook index: https://www.omnivagroup.com/brandbook/ - Tone of voice: https://www.omnivagroup.com/brandbook/tone_of_voice/ - Logo: https://www.omnivagroup.com/brandbook/logo/ - Typography: https://www.omnivagroup.com/brandbook/typography/ - Colors: https://www.omnivagroup.com/brandbook/colors/ - Photography: https://www.omnivagroup.com/brandbook/photography/ - Illustrations: https://www.omnivagroup.com/brandbook/illustrations/ - Graphic elements: https://www.omnivagroup.com/brandbook/graphic_elements/ - Layouts: https://www.omnivagroup.com/brandbook/layout/ ## Change log - 2026-10-06: tree_version 1.0.0, initial public-source BCP demonstration authored to BCP v0.8. ## See also - [boundaries.md]() - [claims.md]() - [representation.md]() - [values.md]() - [visual.md]() - [voice.md]() - [voice/anti-ai.md]()