--- bcp_version: "0.8" file_type: claims parent: https://registry.brandcontextprotocol.dev/portal-fd28054d/.well-known/brand.md last_updated: 2026-09-15 --- # Claims All marketing claims Portal is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file. > **Legal review notice.** Claims in this file are compiled from available owner-confirmed and first-party evidence. Proof status records evidence and owner-confirmation state. It does not constitute legal advice and does not replace review by legal counsel or the accountable brand owner before use in advertising, packaging, sales, regulated, or comparative contexts. --- ## Approved at launch ```yaml approved_at_launch: - claim: "The Portal® logo was built from GPS movement data recorded by the founders while running, cycling, and hiking — not from graphic illustration." tier: core proof_status: "requires_caveat" owner: "[gap] — founders Patrick Stangbye, John Roberts, Colin Meredith, Barrie Bloor confirmed; formal internal owner role not yet specified" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "3b7dee0be235b525ab75ffd9317386f9136c58a76d04423941b302484800013f" exact_text: false approved_language: null evidence: "Owner interview: founders confirmed the logo geometry was generated by plotting raw GPS telemetry from their own runs, rides, and hikes across urban and trail routes." - claim: "The Biome Insulated Jacket uses 100% post-consumer recycled Thermore® Ecodown insulation paired with a Japanese 10D low-air-permeability ripstop outer shell." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: true approved_language: "100% post-consumer recycled Thermore® Ecodown insulation with a Japanese 10D low-air-permeability ripstop outer shell." evidence: "Owner interview: founders cited this as a publicly verifiable technical specification for the Biome Insulated Jacket." - claim: "The Range Light Jersey uses Polartec® Delta cooling fabric (119 GSM) with underarm and rear contrasting mesh panels for heat management." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: true approved_language: "Polartec® Delta cooling fabric at 119 GSM with underarm and rear contrasting mesh panels for heat management." evidence: "Owner interview: founders cited this as a publicly verifiable technical specification for the Range Light Jersey." - claim: "Base-layer construction utilizes Merrow® active seam stitching to eliminate high-friction seam rubbing during repeated multi-discipline use." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null evidence: "Owner interview: founders cited Merrow® active seam stitching in the Lateral Peak T as a publicly verifiable construction method." - claim: "Portal was founded in London in 2023 by Patrick Stangbye, John Roberts, Colin Meredith, and Barrie Bloor." tier: core proof_status: "requires_caveat" owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "6e99ce6ab321e949f010bac2ef5c21bacee2d88eb52c3c1bf6d7330045e2d0ef" exact_text: false approved_language: null evidence: "Owner-supplied About page text: 'Founded in London in 2023, Portal is the product of four founding members: Patrick Stangbye, John Roberts, Colin Meredith and Barrie Bloor.'" - claim: "Portal provides tools for modern explorers to live life with movement, offering solutions across running, cycling, and hiking." tier: default proof_status: approved owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "091312048618b2ddde8ad4d389e00544659e7037da6c408720ddf6843efd144b" exact_text: true approved_language: "Portal provides tools for modern explorers to live life with movement, offering solutions across running, cycling, and hiking." evidence: "Owner-supplied About page and site copy: verbatim brand statement." ``` --- ## Requires caveat ```yaml requires_caveat: - claim: "Portal multi-sport products undergo up to five full prototype cycles — approximately double the standard industry iteration cycle — before commercial release." tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null caveat: "This claim is supported by founder statements in public design retrospectives regarding the Traka Pant specifically. The 'standard industry' benchmark of 2–3 samples is the founders' characterisation, not an independently verified industry statistic. Apply only to cross-discipline flagship products described as undergoing this process; do not generalise to all Portal products without confirmation." evidence: "Owner interview: founders Patrick Stangbye and John Roberts stated in public design retrospectives that flagship cross-discipline items such as the Traka Pant went through at least five prototype cycles and active field testing across running, cycling, and hiking before production approval." - claim: "Portal garments are designed to transition seamlessly across trail running, cycling, hiking, and everyday urban wear without requiring a separate outfit for each activity." tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null caveat: "This is a design intent claim, not a performance guarantee. Do not assert specific performance thresholds for any individual product without product-specific technical data reviewed by Barrie Bloor's product development team. Do not make claims about extreme environmental conditions (high-altitude alpinism, sub-zero polar exposure, high-speed crash protection) without escalation." evidence: "Owner interview: founders described 'Unified Movement' as a foundational design value, with garments built to cross disciplines without functional or aesthetic compromise." - claim: "Portal operates from Oslo, Vancouver, and London." tier: default proof_status: requires_caveat owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null caveat: "This reflects founding team geography as stated in the About page at time of compilation. Confirm current operational locations with the team before publishing in contexts where legal or commercial accuracy is required." evidence: "Owner-supplied About page: 'From Oslo, Vancouver and London, Portal brings a unifying perspective to outdoor activity.'" ``` --- ## Forbidden ```yaml forbidden: - claim: "Any claim about PFAS/PFC-free status, fabric origin, carbon accounting, or precise recycled content percentages not directly supplied and verified by Barrie Bloor's product development team." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Owner stated that environmental, chemical, and supply chain claims face intense legal and regulatory scrutiny. Any such claim must be backed by precise, verifiable data from the product development team. Agents must escalate these inquiries." - claim: "Any claim about extreme performance conditions outside a product's designed multi-sport scope — including high-altitude alpinism, sub-zero polar exposure, or high-speed crash protection for cycling." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Owner stated that misrepresenting technical performance limits outside a product's designed scope compromises user safety and product integrity. Agents must never promise or exaggerate performance in these conditions." - claim: "Any pricing exception, bulk discount, pro-deal, or price-match offer not explicitly authorised by Portal's commercial operations team." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Owner stated that Portal deliberately avoids discount culture and promotional gimmicks. Any pricing exception requires direct human approval. Agents must not approximate or invent pricing concessions." - claim: "Portal is a 'Gorpcore' fashion label, lifestyle brand, or outdoor-inspired streetwear label." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Owner explicitly identified this as the single biggest misrepresentation of the brand. Every garment is field-tested for multi-sport endurance performance. 'Gorpcore,' 'lifestyle label,' and 'outdoor-inspired streetwear' strip away the engineering rigor that defines Portal and imply the technical aesthetic is decorative rather than functional." - claim: "Portal is solely a running brand or solely a cycling brand." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Owner stated — citing John Roberts directly — that Portal is not positioning itself as a running or cycling brand: 'For us, it's not about positioning ourselves as a running or a cycling brand... Being super defined is kind of boring.' Portal is a cross-discipline brand." - claim: "Any warranty assessment, determination of manufacturing defect, or promise of repair or replacement without physical evaluation by Portal's product specialists." tier: core proof_status: forbidden owner: "[gap]" validity_window: valid_from: 2023-01-01 valid_until: null source_hash: "[gap]" exact_text: false approved_language: null reason: "Owner stated that assessing whether a garment failure is a manufacturing defect or standard wear requires physical evaluation by product specialists. Agents must escalate warranty and repair inquiries." ``` ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Owner-confirmed evidence > Brand founders confirmed the logo was built by plotting movement data from their own GPS-tracked runs, rides, and hikes across urban and trail routes. Source: Public source ### Owner-confirmed evidence > Approved — publicly stated by the brand. Source: Public source ### Owner-confirmed evidence > Portal's logo geometry was generated from raw GPS telemetry recorded by the founders while running, cycling, and hiking — not from graphic illustration. Source: Public source