---
bcp_version: "0.5"
file_type: visual
parent: /.well-known/brand.md
last_updated: 2026-07-01
---

# Visual

The brand's visual identity is preserved below as machine-readable tokens and practical usage rules.

## Logo

```yaml
logo:
  primary:
    description: Primary logo asset detected from customer-provided surfaces.
    variants:
      - format: svg
        url: "https://rumble.com/img/categories/svg/views.svg"
        sha256: 0bd427b8d212394bd94f13a2a88b00b41a5ffdac0d85e5e77e8edac837a193ae
        purpose: "Fetched from the customer's published brand surface."
```

## Logo usage

```yaml
logo_usage:
  clear_space:
    rule: Keep clear space around the logo at least equal to the height of its core mark.
    machine_value:
      unit: x-height
      multiplier: 1.0
  minimum_size:
    digital_px: 24
  approved_backgrounds:
    - type: solid_color
      color_token: surface
      note: Default light surface when contrast is sufficient.
    - type: solid_color
      color_token: surface_inverse
      note: Inverse surface when a light or reversed variant is available.
  forbidden_backgrounds:
    - type: gradient
      note: Do not place the logo over decorative gradients unless brand guidelines explicitly allow it.
    - type: patterned
      note: Patterned backgrounds reduce legibility.
  forbidden_modifications:
    - stretch
    - rotate
    - recolor
    - drop_shadow
    - glow
    - outline
    - crop
    - container_shape
    - animate
```

## Color

```yaml
color:
  tokens:
    surface:
      hex: "#FFFFFF"
      role: surface
      description: "colors extracted from customer source material."
    text:
      hex: "#000000"
      role: text
      description: "colors extracted from customer source material."
    primary:
      hex: "#071A24"
      role: primary
      description: "colors extracted from customer source material."
    secondary:
      hex: "#1A2A37"
      role: secondary
      description: "colors extracted from customer source material."
    neutral_5:
      hex: "#73899E"
      role: neutral
      description: "colors extracted from customer source material."
    neutral_6:
      hex: "#697D91"
      role: neutral
    color:
      hex: "#0A1725"
      role: accent
      description: "color extracted from customer source material."
    neutral_8:
      hex: "#DDDDDD"
      role: neutral
    text_inverse:
      hex: "#FFFFFF"
      role: text-inverse
      description: "Derived text inverse extracted from customer source material."
    surface_inverse:
      hex: "#000000"
      role: surface-inverse
      description: "Derived surface inverse extracted from customer source material."
  approved_pairs:
    - foreground: text
      background: surface
      context: Default body text.
    - foreground: text_inverse
      background: surface_inverse
      context: Inverse layouts.
    - foreground: text_inverse
      background: primary
      context: Primary actions when contrast is sufficient.
  forbidden_pairs:
    - foreground: primary
      background: surface
      reason: Use only if contrast testing passes for the actual type size.
```

## Typography

```yaml
typography:
  families:
    inter:
      family: inter
      fallback_stack: ["Helvetica Neue", "Arial", "sans-serif"]
      weights: [400, 500, 700]
      styles: ["normal"]
      source: "Google Fonts or public web font"
  roles:
    display: inter
    body: inter
    ui: inter
```

## Layout and components

```yaml
layout:
  container_max_width_px: 1440
  uses_grid: true
radius:
  scale_px: [0, 3, 4, 5, 6, 8]
elevation:
  shadows:
    - "0 5px 15px 0 rgba(0,0,0,.4)"
    - "0 4px 48px 0 rgba(0,0,0,.17)"
    - "8px 4px 12px 0 rgb(0 0 0/8%)"
    - "8px 4px 12px 0 rgba(0,0,0,.16)"
spacing:
  scale_px: [4, 6, 8, 9, 10, 12, 16, 32]
components:
  buttons:
    - background: "#697d91"
    - background: "#dddddd"
      color: "#0a1725"
    - radius_px: 100
      font_weight: 600
source: Observed from the site's live CSS, not a declared design system. Verify against your canonical tokens.
```

## Imagery

```yaml
imagery:
  photographic_style: |
    Use concrete, brand-owned imagery when available. Avoid generic stock,
    abstract AI motifs, and visuals that contradict the extracted identity.
  illustration_style: |
    Keep illustration subordinate to the brand system. Use only when it
    clarifies the message better than photography or product evidence.
  iconography_style: |
    Follow the brand's existing mark, stroke, and geometry cues. Do not invent
    decorative symbols without a human-approved precedent.
  forbidden_treatments:
    - generic AI iconography
    - decorative gradients behind text
    - stock business-meeting photography
```