---
bcp_version: "0.5"
file_type: root
brand_name: "Rumble"
tree_version: "0.1.0"
website: "https://rumble.com"
tagline: "The Freedom-First Technology Platform"
mission: "to protect a free and open internet"
last_updated: "2026-06-14"
publication_status: "demonstration"
official_brand_source: false
provenance: "Public sources only; no Rumble stakeholder input"
default_locale: "en-US"
headquarters: "Longboat Key, Florida, U.S. / Toronto, Ontario, Canada"
markets:
  - "US"
  - "Canada"
  - "Worldwide"
founded: "2013-10-30"
daughter_files:
  - /.well-known/brand/voice.md
  - /.well-known/brand/values.md
  - /.well-known/brand/boundaries.md
  - /.well-known/brand/claims.md
  - /.well-known/brand/representation.md
  - /.well-known/brand/visual.md
  - /.well-known/brand/voice/anti-ai.md
---

# Rumble

Rumble is a video platform and cloud-and-infrastructure company built on one
conviction: a free and open internet, owned by the people who create on it. It
exists for creators and businesses who want to own their audience, their content,
and the value they build, without a Big Tech platform able to demonetize,
deplatform, or rewrite the rules underneath them.

The product is two things that reinforce each other: a creator video platform
where independent voices publish and earn, and an independent infrastructure
stack (Rumble Cloud, and AI compute through the Northern Data acquisition) that
lets companies host and run without depending on the same incumbents Rumble was
built to route around.

Who it serves: independent creators, and businesses and institutions that treat
platform independence as infrastructure, not ideology.

What it promises: your voice and your work stay yours. The plumbing underneath
you is not controlled by a company that can switch you off.

What makes it different: most platforms ask you to trust their goodwill. Rumble
removed the dependency. It owns its own infrastructure so the platform itself
cannot be cancelled by the providers above it.

---

Brand Context Protocol developed by encodedbrands.com. On-brand agentic content. The first time. Every time.