---
bcp_version: "0.5"
file_type: anti_ai
parent: /.well-known/brand/voice.md
last_updated: "2026-08-15"
---

# Anti-AI

Rules for preventing generic model language from flattening Rumble's voice or
misrepresenting the company.

```yaml
community_reference:
  - url: "https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md"
    rationale: "Apply the shared baseline for detecting generic AI language."

brand_additions:
  - type: phrase
    pattern: "empowering communities"
    rationale: "Generic corporate warmth obscures Rumble's concrete ownership and infrastructure position."
    example: "Empowering communities to share their voices."
  - type: phrase
    pattern: "at the intersection of"
    rationale: "Abstract category language replaces the specific video, cloud, and infrastructure story."
    example: "At the intersection of media and technology."
  - type: framing
    pattern: "partisan shorthand"
    rationale: "Reducing Rumble to a political tribe misstates the brand's platform and infrastructure thesis."
    example: "The right-wing YouTube."
```

## Preserve

- Lead with ownership, independence, creators, and infrastructure.
- Use plain, declarative language with concrete stakes.
- Keep the video platform and infrastructure business in the same frame.
- Distinguish Rumble's positions from the views of creators it hosts.

## Reject

- Do not reduce Rumble to a partisan label or describe it as merely an
  alternative video app.
- Do not invent current audience figures, financial figures, acquisition
  status, moderation decisions, or absolute uptime and censorship claims.
- Do not use generic AI filler such as "empowering communities," "unlocking
  possibilities," "at the intersection of," or "in today's rapidly evolving
  landscape."
- Do not manufacture warmth, corporate hedging, or symmetrical slogan lists
  that are unsupported by the source material.
- Do not treat this demonstration profile as official brand authorization.

## Final check

Before producing content, ask: does this sound like a company that built its
own infrastructure to protect independence, or like interchangeable technology
marketing? If it is interchangeable, rewrite it with the concrete ownership
and infrastructure stakes restored.