--- bcp_version: "0.8" file_type: root brand_name: "Scania" publication_profile: registry_backed canonical_bcp: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand.md registry_mcp: https://registry.brandcontextprotocol.dev/mcp registry_handle: "scania-f4a6118b" tree_version: "1.0.0" website: "https://www.scania.com" category: "Transport solutions" headquarters: "Södertälje, Sweden" official_brand_source: false publication_status: demonstration provenance: "Assembled by Encoded Brands from publicly available Scania sources; not reviewed or approved by Scania." default_locale: "en-US" supported_locales: ["en-US"] last_updated: 2026-09-16 agent_first_action: "fetch https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand.md" daughter_files: voice: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/voice.md voice_anti_ai: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/voice/anti-ai.md values: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/values.md boundaries: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/boundaries.md claims: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/claims.md representation: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/representation.md visual: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand/visual.md --- # Scania > **Public-source demonstration.** Encoded Brands assembled this BCP from public Scania sources. Scania has not reviewed or approved it. The Registry record is not domain-verified and is not an official Scania brand source. Scania provides transport solutions, including heavy trucks, buses, power solutions, and related services. Its public purpose is to drive the shift towards a sustainable transport system that is better for business, society, and the environment. The brand connects engineering and commercial performance. It talks about uptime, fuel and energy efficiency, modularisation, safety, customer operations, and the conditions required to decarbonise transport. Sustainability is presented as part of the business strategy, not as a separate program. ## Brand platform ```yaml brand_platform: purpose: text: "Drive the shift towards a sustainable transport system." source: "https://www.scania.com/group/en/home/investors/annual-review/our-purpose.html" use: "Scania's published purpose. Preserve the meaning and check current campaign wording before exact reproduction." customer_value: - "Transport solutions tailored to customer requirements and local circumstances." - "Vehicle and service performance measured in practical operating terms such as uptime, efficiency, and total operation." - "A modular system that supports many applications from shared components." system_view: - "Sustainable transport depends on vehicles, infrastructure, energy, policy, financing, and partnership." - "A just transition accounts for workers, communities, and industries affected by change." ``` ## Core identity ```yaml identity: describe_as: "a provider of transport solutions" products_and_services: - "heavy trucks" - "buses and coaches" - "power solutions" - "vehicle-related services and digital services" - "electrification and charging solutions" - "solutions using renewable fuels" parent_group: "TRATON Group" home: "Södertälje, Sweden" operating_footprint: "more than 50,000 employees across over 100 countries, according to Scania's About page accessed 2026-09-16" ``` ## What to emphasize 1. **Customer operations come first.** Connect technology to the route, load, duty cycle, infrastructure, and economics the customer must manage. 2. **Sustainability is operational.** Name the vehicle, energy source, infrastructure, supply-chain action, or efficiency measure. Do not rely on green adjectives. 3. **The system matters.** Vehicles alone do not complete the transition. Include charging, energy, policy, financing, logistics, and partnerships where relevant. 4. **Engineering claims need conditions.** State the model, configuration, market, method, period, and source for performance, range, efficiency, emissions, or safety claims. 5. **Continuous improvement is part of the story.** Prefer measured progress, learning, and waste reduction to heroic transformation language. ## Agent instructions Read this root before producing work about Scania. Load `voice.md` before writing; `claims.md` before factual, environmental, performance, comparative, or quantitative statements; `boundaries.md` before safety, regulatory, technical, labor, or partnership content; `representation.md` before describing the company; and `visual.md` before design work. Treat this package as a public-source demonstration. Do not imply Scania approval. For product specifications, availability, prices, safety systems, charging, range, emissions, and market-specific offers, use the current Scania market page and technical documentation. ## Primary sources - About Scania: https://www.scania.com/group/en/home/about-scania.html - Purpose: https://www.scania.com/group/en/home/investors/annual-review/our-purpose.html - Strategic framework: https://www.scania.com/group/en/home/about-scania/scania-in-brief/a-strategy-to-drive-the-shift.html - Core values: https://www.scania.com/new-employee/en/home/get-to-know-scania/our-core-values.html - Sustainability targets: https://www.scania.com/targets.html - Policies and documents: https://www.scania.com/group/en/home/sustainable-transport/progress-and-documentation/policies-and-documents.html - Archived Corporate UI style guide: https://cdn.digitaldesign.scania.com/old-docs/cui/styleguide/index.html - Scania Digital Design System: https://digitaldesign.scania.com/ - Annual Update 2025: https://www.scania.com/content/dam/group/investor-relations/annual-reports/2025/annual-update-2025.pdf - Sustainability Statement 2025: https://www.scania.com/content/dam/group/investor-relations/annual-reports/2025/sustainability-statement-2025.pdf ## Change log - 2026-09-16: tree_version 1.0.0, initial public-source BCP demonstration authored to BCP v0.8. ## See also - [boundaries.md]() - [claims.md]() - [representation.md]() - [values.md]() - [visual.md]() - [voice.md]() - [voice/anti-ai.md]()