---
bcp_version: "0.8"
file_type: visual
parent: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand.md
last_updated: 2026-09-16
---

# Visual guidance

This file records observations from Scania's current public website, introductory brand material, and Scania's archived Corporate UI style guide. The archived guide is useful evidence of the identity system, but Scania labels it unsupported and points to the Scania Digital Design System. Use Scania's current Brand Portal, approved assets, and rights guidance for production work.

## Authority and gaps

```yaml
visual_authority:
  status: observed
  observed_sources:
    - "https://www.scania.com/group/en/home/about-scania.html"
    - "https://www.scania.com/content/dam/brand-identity/download/secured/our-brand/Scania_Brand_and_Identity_intro_guidelines.pdf.coredownload.pdf"
    - "https://cdn.digitaldesign.scania.com/old-docs/cui/styleguide/index.html"
    - "https://cdn.digitaldesign.scania.com/old-docs/cui/styleguide/identity-manual/Scania_Identity_Manual-Edition_2017-05.pdf"
  source_status:
    live_site: "current implementation evidence observed 2026-09-16"
    corporate_ui_style_guide: "archival and explicitly unsupported by Scania"
    current_sdds_url: "https://digitaldesign.scania.com/"
    current_sdds_access_note: "The host presented an expired TLS certificate when checked 2026-09-16, so no current guidance was inferred from it."
  not_confirmed:
    - "complete production color system and accessibility pairings"
    - "licensed font files and substitution rights"
    - "logo clear space and minimum size"
    - "market-specific templates"
    - "current motion and interface component rules"
```

## Logo

```yaml
logo_usage:
  generation_policy: official_assets_only
  generation_instructions: "Do not draw, trace, typeset, approximate, or hallucinate the Scania symbol or wordmark. Obtain a current official asset from Scania and confirm usage rights."
  observed_site_assets:
    - type: "symbol"
      url: "https://www.scania.com/etc.clientlibs/scania-clientlibs/clientlibs/clientlib-site/resources/logotype/1.0.0/scania_symbol/scania-symbol.svg"
      status: "publicly served site asset; not a grant of reuse rights"
    - type: "white wordmark"
      url: "https://www.scania.com/etc.clientlibs/scania-clientlibs/clientlibs/clientlib-site/resources/logotype/1.0.0/scania_wordmark/scania-wordmark-white.svg"
      status: "publicly served site asset; not a grant of reuse rights"
  forbidden_modifications:
    - "redrawing or generating the griffin symbol"
    - "rebuilding the wordmark with a substitute typeface"
    - "stretching, rotating, cropping, outlining, shadowing, or recoloring outside an approved variant"
    - "placing the mark where it implies Scania approval of this demonstration"
```

## Color

The current public site's CSS uses dark blue, near-black, white, restrained blue accents, and Scania red. These observed values are implementation evidence, not a complete approved palette.

```yaml
color:
  observed_tokens:
    - name: "dark blue"
      hex: "#041E42"
      role: "primary institutional field and text"
      evidence_status: "observed in public site CSS"
    - name: "near black"
      hex: "#0B0C0F"
      role: "high-contrast text and surface"
      evidence_status: "observed in public site CSS"
    - name: "surface"
      hex: "#F6F7F9"
      role: "light neutral surface"
      evidence_status: "observed in public site CSS"
    - name: "Scania red"
      hex: "#FF2337"
      role: "selective accent"
      evidence_status: "observed in public site CSS"
    - name: "interface blue"
      hex: "#2A6ECF"
      role: "interactive accent"
      evidence_status: "observed in public site CSS"
  rules:
    - "Use dark blue and neutral surfaces as the foundation."
    - "Use red selectively for brand emphasis, not as a decorative wash."
    - "Test every text and control pairing for contrast in the actual context."
    - "Do not infer print specifications, gradients, or secondary palettes from these web values."
```

## Typography

```yaml
typography:
  observed_families:
    - "Scania Sans"
    - "Scania Sans Headline"
    - "Scania Sans Condensed"
  fallback_behavior_observed: "Arial and Helvetica are present as public-site fallbacks."
  rights_note: "Do not package or redistribute Scania font files without permission. Use an approved fallback when the licensed family is unavailable."
  character:
    display: "direct, industrial, confident, and compact"
    body: "clear, practical, and highly legible"
  rules:
    - "Use short sentence-case headlines."
    - "Keep data labels, units, conditions, and footnotes legible."
    - "Use condensed type for controlled hierarchy, not for long body copy."
    - "Do not substitute a decorative automotive or racing typeface."
```

## Imagery

```yaml
imagery:
  photographic_style: "Transport in real operating environments, with vehicles, drivers, technicians, customers, infrastructure, and the surrounding system shown credibly."
  composition:
    - "Show the application and environment, not only a detached beauty shot."
    - "Use strong scale, clear focal subjects, and disciplined industrial composition."
    - "Connect people to real work, equipment, or decisions."
  forbidden_treatments:
    - "generic green leaves composited around a truck"
    - "neon smart-city grids with no relation to the described operation"
    - "fake dashboards, specifications, customer liveries, or safety systems"
    - "AI-generated people presented as real Scania employees or customers"
    - "speed, racing, or aggressive-road imagery used for commercial transport"
```

## Layout and motion

- Use strong grids, clear alignment, large purposeful imagery, and concise copy.
- Give technical facts, units, sources, and qualifications a stable hierarchy.
- Keep product and sustainability proof adjacent to the claim it supports.
- Use motion to explain systems, sequence, or function. Do not use motion to imply speed, autonomy, or performance that the source does not support.
- Preserve all meaning when reduced motion is enabled.

## Digital interface pattern

Scania's archived Corporate UI guide documents a shared interface system for logotypes, icons, colors, and typography. Its example shell uses a dark-blue masthead, the Scania wordmark and symbol as separate assets, compact navigation, white content fields, fine dividers, and a restrained information hierarchy. Treat this as historical evidence, not as a current component specification.

The live group site provides the current implementation reference:

- Use a structured institutional header rather than a decorative automotive treatment.
- Use white and light-neutral content fields with dark-blue type and rules.
- Keep calls to action clear and functional. Red is an accent, not a default button fill.
- Use modular content cards and strong editorial spacing.
- Use simple iconography with visible labels. Do not rely on an icon alone for a critical action.

## Footer

The current Scania group footer is a deep-blue information field with grouped navigation, legal links, social links, and a full corporate copyright line. When designing a Scania-owned digital property, use the current market site's approved footer component. Do not copy the footer into third-party work in a way that could imply Scania ownership.

```yaml
footer_pattern:
  source: "https://www.scania.com/group/en/home/about-scania.html"
  observed_2026_09_16:
    navigation_groups:
      - "About Scania"
      - "Sustainability"
      - "Career"
      - "Investors"
      - "Newsroom"
      - "Vehicle support"
    legal_links:
      - "Legal notice"
      - "Privacy statement"
      - "Contact us"
      - "Whistleblowing"
      - "Rescue and Towing"
      - "Cookies"
    social_channels:
      - "Facebook"
      - "Instagram"
      - "LinkedIn"
      - "YouTube"
      - "TikTok"
    corporate_line: "Scania CV AB (publ), SE-151 87 Södertälje, Sweden"
  implementation_rule: "Resolve links and legal text from the current market site. Do not hard-code this observed list as a permanent template."
```