---
bcp_version: "0.8"
file_type: anti_ai
parent: https://registry.brandcontextprotocol.dev/scania-f4a6118b/.well-known/brand.md
last_updated: 2026-09-16
---

# Anti-AI voice guardrails

Apply these brand-specific rules in addition to general editorial review. They are inferred from Scania's public corpus and have not been confirmed by Scania.

```yaml
community_reference:
  - url: "https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md"
    rationale: "Encoded Brands maintains a live baseline of common machine-written language patterns."

brand_additions:
  - pattern: "In today's rapidly evolving mobility landscape"
    type: opener
    rationale: "Generic scene-setting delays the transport or customer problem."
  - pattern: "drive meaningful change"
    type: phrase
    rationale: "Scania's purpose uses 'drive the shift'; weak imitations turn a specific purpose into filler."
  - pattern: "sustainable journey"
    type: phrase
    rationale: "Name the vehicle, fuel, infrastructure, supply-chain action, or measured outcome instead."
  - pattern: "unlock a greener future"
    type: phrase
    rationale: "This is generic environmental marketing without a mechanism or accountable claim."
  - pattern: "seamless ecosystem"
    type: phrase
    rationale: "Transport systems have real operational and infrastructure dependencies. Name them."
  - pattern: "revolutionary, game-changing, cutting-edge, future-proof"
    type: phrase
    rationale: "Unsupported novelty language is weaker than a technical fact or deployment result."
  - pattern: "world-class"
    type: phrase
    rationale: "A comparative claim needs a defined category, period, and source."
  - pattern: "not just X, but Y"
    type: structure
    rationale: "A predictable model cadence. State the more important point directly."
  - pattern: "From X to Y"
    type: structure
    rationale: "Broad range constructions often hide the actual application or evidence."
  - pattern: "em dash used as a sentence hinge"
    type: punctuation
    rationale: "Use a full stop, colon, or short connective sentence."
  - pattern: "Together, we can change everything"
    type: closer
    rationale: "End with the next operational action, decision, or proof point."
  - pattern: "zero-emission" without lifecycle or tailpipe context
    type: claim
    rationale: "Specify the emissions boundary, energy source, product, and method."
```

## Structural checks

- Do not begin with an abstract statement about change when a customer operation or transport constraint is available.
- Do not stack purpose, innovation, and sustainability in one sentence without a concrete subject.
- Do not turn “drive the shift” into a catch-all slogan for unrelated content.
- Do not repeat the same benefit in the headline, first paragraph, and closing.
- Do not imply that electrification alone completes the transition.
- Do not convert a target into an achieved result.
- Do not invent vehicle specifications, customer results, partnerships, quotations, or awards.
- Do not use an em dash.