---
bcp_version: "1.0"
file_type: claims
parent: https://registry.brandcontextprotocol.dev/spindrift-1d96a1d0/.well-known/brand.md
last_updated: 2026-09-22
---

# Claims

The claims an agent may make about Spindrift, with sources and conditions. Do not introduce claims absent from this file. Health claims are a hard prohibition. See Forbidden.

> **Public-source demonstration.** Encoded Brands compiled these claims from Spindrift's site and dated press. Spindrift has not reviewed or approved them. Every "approved" status below means "sourced to a first-party page or company release," not "cleared by Spindrift Legal." The `owner` field stays a gap until Spindrift names one.

## Agent instructions

- Check this file before any factual sentence about Spindrift.
- Nutrition is line-specific and SKU-specific. Quote the current nutrition panel for the exact product. Never copy sparkling water numbers onto Tea.
- Company superlatives ("the only," "the first") are the company's own words. Attribute them and keep the date.
- Non-UPF Verified is a processing verification. Never turn it into a health outcome.
- If safety comes up in any way, stop and hand it to a human.

## Approved at launch

```yaml
approved_at_launch:
  - claim: "Founded in 2010"
    tier: default
    proof_status: approved
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2010-01-01
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    evidence: >
      FAQ: 'Spindrift Beverage Co., Inc. was founded in 2010.'
      https://drinkspindrift.com/pages/faqs. Repeated in every 2025 and
      2026 PR Newswire boilerplate.

  - claim: "Headquartered in Newton, Massachusetts"
    tier: default
    proof_status: approved
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2025-02-24
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: "Spindrift is headquartered in Newton, Mass."
    evidence: >
      Boilerplate and dateline on the 3 March 2026 Tea release:
      https://www.prnewswire.com/news-releases/spindrift-enters-iced-tea--reimagining-the-category-with-real-brewed-tea-and-real-squeezed-fruit-302701762.html
      The same line appears on the 2025 SODA, Yuzu Mandarin, Patricof,
      and Cranberry Punch releases.

  - claim: "Proudly made the hard way, with real squeezed fruit"
    tier: core
    proof_status: approved
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2010-01-01
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: "Every Spindrift is proudly made the hard way with real squeezed fruit."
    evidence: >
      Homepage and FAQ, https://drinkspindrift.com/ and
      https://drinkspindrift.com/pages/faqs. The site marks the phrase
      'proudly made the hard way™'. Keep 'the hard way' verbatim.

  - claim: "Real fruit tastes better"
    tier: core
    proof_status: approved
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-01-22
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: true
    approved_language: "Real fruit tastes better®"
    evidence: >
      Registered mark in the 2026 PR Newswire boilerplate. CEO Dave
      Burwick calls it the brand mantra (BeverageDaily, 11 March 2026):
      https://www.beveragedaily.com/Article/2026/03/11/spindrift-sparkling-water-on-brand-building-in-better-for-you-drinks/
      Use as a taste statement, not a health statement.

  - claim: "Spindrift SODA launched 24 February 2025 with no added sugar"
    tier: default
    proof_status: approved
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2025-02-24
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    evidence: >
      https://www.prnewswire.com/news-releases/spindrift-launches-spindrift-soda-with-bold-indulgent-flavors-and-no-added-sugar--setting-a-new-standard-for-what-soda-can-be-with-only-real-ingredients-302382683.html
      Launch flavors: Concord Freeze, Ginger Ale, Orange Cream Float,
      Shirley Temple, Strawberry Shortcake. Lemon Lime was added later
      (https://drinkspindrift.com/products/lemon-lime-soda). No added
      sugar, stevia, or prebiotics. FAQ: caffeine-free.

  - claim: "Spindrift Tea launched 3 March 2026: non-carbonated iced tea with real brewed tea and real squeezed fruit"
    tier: default
    proof_status: approved
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-03-03
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: "Non-carbonated, slightly sweet & totally crisp."
    evidence: >
      https://www.prnewswire.com/news-releases/spindrift-enters-iced-tea--reimagining-the-category-with-real-brewed-tea-and-real-squeezed-fruit-302701762.html
      and https://drinkspindrift.com/blogs/the-drift/introducing-spindrift-tea
      Flavors: Lemon Black Tea, Blood Orange Black Tea, Raspberry Black
      Tea, Peach Green Tea. First release from the Spindrift Ventures
      Lab, after three years of development. The FAQ says Tea is a
      still beverage; nitrogen pressurizes the can, it does not add
      bubbles.

  - claim: "The best thing to happen to tea since ice"
    tier: contextual
    proof_status: approved
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-03-03
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: true
    approved_language: "The best thing to happen to tea since ice."
    evidence: >
      Tea headline on drinkspindrift.com, read 7 July 2026. Tea line
      only. Never use it as the Spindrift tagline or on sparkling water
      or SODA.

  - claim: "Available in the United States only"
    tier: default
    proof_status: approved
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    evidence: >
      FAQ: 'Our products are currently only available in the United
      States.' Online orders ship to the contiguous US only.
      https://drinkspindrift.com/pages/faqs

  - claim: "Member of 1% for the Planet"
    tier: default
    proof_status: approved
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2025-02-24
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: "The company donates to environmental not-for-profits through membership in 1% For the Planet."
    evidence: >
      2025 and 2026 PR Newswire boilerplate, and the FAQ on organic fruit.
```

## Requires caveat

```yaml
requires_caveat:
  - claim: "Full portfolio verified under the Non-UPF Verified Standard (Non-GMO Project)"
    tier: core
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-01-22
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      State it as a dated third-party verification: 'In January 2026,
      Spindrift's full portfolio was verified under the Non-GMO
      Project's Non-Ultraprocessed Food (Non-UPF) Verified Standard.'
      The January release names Sparkling Water and SODA; the Tea
      release, blog, and FAQ extend it to Tea. 'The only beverage brand
      verified' is Spindrift's own claim as of that date; attribute it.
      Non-UPF branding reached SODA packaging in early 2026 and sparkling
      water packaging from late summer 2026, so some cans on shelves may
      not show the mark. Do not paraphrase as 'unprocessed,' 'whole
      food,' or 'healthy.' Do not connect it to any health outcome.
    evidence: >
      https://www.prnewswire.com/news-releases/spindrift-becomes-the-only-beverage-brand-verified-as-non-ultraprocessed-by-the-non-gmo-project-302667423.html
      https://drinkspindrift.com/blogs/the-drift/spindrift-is-fully-non-upf-verified
      Rollout timing: Vending Market Watch, 23 January 2026.

  - claim: "Never from concentrate"
    tier: core
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2024-08-19
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      A sourcing and process claim across the portfolio. Spindrift's
      'real squeezed fruit' includes juices, purees, and extracts made
      from the same fruit's peel oils (FAQ). If asked what it means,
      include the extracts. Do not pair it with nutrition or health
      language.
    evidence: >
      Homepage ('Never from Concentrate'), the 2026 boilerplate ('real
      squeezed fruit, never from concentrate'), and the FAQ on
      ingredients: https://drinkspindrift.com/pages/faqs

  - claim: "Sparkling water: 0g added sugar"
    tier: core
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2017-01-01
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: "0g added sugar"
    caveat: >
      Sparkling water line only. Fruit sugar is present. Example:
      Cranberry Punch lists 3g sugar and 13 calories per can. Never say
      sugar-free or zero sugar.
    evidence: >
      What's Inside ('0g added sugar'), https://drinkspindrift.com/pages/whats-inside
      Cranberry Punch release, 25 August 2025:
      https://www.prnewswire.com/news-releases/new-season-new-sip-spindrift-launches-cranberry-punch--brings-back-fan-favorite-cranberry-raspberry-302537214.html

  - claim: "SODA: no added sugar, sweetened only by real squeezed fruit, about 20% juice"
    tier: default
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2025-02-24
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      The launch release says every launch flavor has 20%
      not-from-concentrate juice and fewer than 8g of naturally
      occurring sugar. Product pages vary by SKU (Ginger Ale shows 19%
      juice, Lemon Lime 22%). Calorie wording differs between the blog
      ('43 or fewer') and the FAQ ('under 40'). Quote the product page
      for the exact SKU. The release and FAQ call SODA 'better-for-you'
      and 'healthy'; do not repeat 'healthy' in agent copy.
    evidence: >
      SODA release, 24 February 2025 (link above).
      https://drinkspindrift.com/blogs/the-drift/the-future-of-soda-is-fruit
      https://drinkspindrift.com/products/ginger-ale-soda
      https://drinkspindrift.com/products/lemon-lime-soda

  - claim: "Tea: slightly sweet, with line-specific sugar"
    tier: default
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-03-03
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      Do not say 'no added sugar' for Tea as a line. Per the tea blog,
      per can: Lemon, 12% juice, 22 calories, 3g sugar. Blood Orange,
      14% juice, 27 calories, 4g sugar. Raspberry, 12% juice, 46
      calories, 9g sugar, 6g added sugar from organic agave. Peach, 12%
      juice, 49 calories, 9g sugar, 5g added sugar from organic agave.
      Organic agave is an ingredient, not an organic product claim.
      Tea has naturally occurring caffeine, under 30mg per 12oz can
      (FAQ).
    evidence: >
      https://drinkspindrift.com/blogs/the-drift/introducing-spindrift-tea
      FAQ, Tea section: https://drinkspindrift.com/pages/faqs

  - claim: "Non-GMO Project verified, OU Kosher, and gluten-free"
    tier: default
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      The FAQ says sparkling water ingredients are non-GMO certified and
      the badge is still rolling onto cans, so some cans lack it. SODA
      and Tea are Non-GMO Project verified, OU certified, and GFCO
      gluten-free. Name only these seals. Do not invent others.
    evidence: >
      https://drinkspindrift.com/pages/faqs

  - claim: "The only sparkling water in America made with real squeezed fruit"
    tier: default
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-01-22
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      Company-asserted superlative from the 2026 boilerplate. Attribute
      it to Spindrift, keep the date, and do not turn it into an attack
      on a named competitor. The history version is safer: Spindrift
      says it was the first sparkling water made with real squeezed fruit.
    evidence: >
      2026 PR Newswire boilerplate. About page: 'In 2010, making something
      like Spindrift was unheard of.' https://drinkspindrift.com/pages/about-us

  - claim: "Number two in flavored sparkling water, growing about four times the category"
    tier: contextual
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-01-22
      valid_until: 2026-12-31
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      Press-reported from a CEO interview citing Circana for 2025. For
      trade, investor, or press context only. Do not use in consumer
      copy, and do not name the number one brand in a comparison. The
      roughly $400 million sales figure is an interview number, not a
      filed result.
    evidence: >
      https://www.beveragedaily.com/Article/2026/03/11/spindrift-sparkling-water-on-brand-building-in-better-for-you-drinks/
      Non-UPF release: 'growing four times faster than the flavored
      sparkling water category.'

  - claim: "Recipes can take two years, and every batch is tasted three times"
    tier: default
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      Keep 'can take' for the two-year figure. It is not every recipe.
    evidence: >
      https://drinkspindrift.com/pages/whats-inside

  - claim: "SODA sales support Kiss the Ground"
    tier: contextual
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2025-02-24
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      Say sales support the nonprofit. Do not state an amount or
      percentage unless the current SODA page gives one.
    evidence: >
      FAQ, SODA section: https://drinkspindrift.com/pages/faqs

  - claim: "Soda drinkers reach for Spindrift instead of soda"
    tier: contextual
    proof_status: requires_caveat
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-07-07
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    caveat: >
      A seed interview observation about behavior, not a verified
      outcome. Acceptable: 'Some people reach for Spindrift instead of
      soda.' Not acceptable: any causal or health framing.
    evidence: >
      Seed Encoder interview, 7 July 2026. Not provided by Spindrift.
```

## Historical, not current proof

Use only with the date and the word "historical." Prefer the 2025 and 2026 sources above.

- 2015: BevNET Carbonated Beverage of the Year. (Boston Magazine, 8 May 2018)
- 2017: Inc. fastest-growing companies list. 1,000 percent revenue growth over 36 months as of May 2018. (Boston Magazine, 8 May 2018)
- 2018: first national campaign, with Kristen Bell. (PR Newswire, 11 July 2018)
- March 2021 to August 2025: Spindrift® Spiked hard seltzer. Discontinued. https://drinkspindrift.com/blogs/the-drift/discontinuing-spindrift-spiked

## Forbidden

```yaml
forbidden:
  - claim: "Any health claim, including weight loss, disease prevention, immune support, gut health, detox, energy, hydration superiority, or any other physiological benefit"
    tier: core
    proof_status: forbidden
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-07-07
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    reason: >
      Hard prohibition in the seed encoding. It also covers dressing
      ingredient or processing facts (real fruit, no added sugar,
      Non-UPF Verified) as health or medical benefits. When asked
      whether a product is healthy, follow the FAQ pattern: say what is
      on the label and defer to the person and their healthcare team.

  - claim: "Any claim that Spindrift products are organic"
    tier: core
    proof_status: forbidden
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    reason: >
      FAQ: the fruit is not certified organic. Spindrift explains it
      judged the environmental cost of going wholly organic to outweigh
      the benefit. The organic agave in two teas does not make any
      product organic.

  - claim: "Any certification or seal other than Non-UPF Verified, Non-GMO Project verified, OU Kosher, and gluten-free"
    tier: core
    proof_status: forbidden
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    reason: >
      Agents must not invent certifications. Those four have first-party
      sources. Anything else needs a source first.

  - claim: "Sugar-free, zero sugar, or no sugar"
    tier: core
    proof_status: forbidden
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    reason: >
      Every line contains sugar from fruit, and two teas list added
      sugar from agave.

  - claim: "Any claim that Spindrift is better than, healthier than, or superior to LaCroix or any named competitor"
    tier: core
    proof_status: forbidden
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-07-07
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    reason: >
      No comparative claim is sourced. Factual ingredient contrasts are
      handled in representation.md without naming or disparaging a brand.

  - claim: "Any claim that Spindrift uses natural flavors, artificial flavors, engineered sweeteners, or ingredients it does not contain"
    tier: core
    proof_status: forbidden
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-07-07
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    reason: >
      Contradicts the ingredient lists and the brand's founding refusal
      of 'natural flavors.'

  - claim: "Any claim that Spindrift currently sells an alcoholic product"
    tier: core
    proof_status: forbidden
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2025-08-25
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    reason: >
      Spiked was discontinued in August 2025.
      https://drinkspindrift.com/blogs/the-drift/discontinuing-spindrift-spiked

  - claim: "Any claim that is mean, mocking, or disparages a person, group, competitor, or product"
    tier: core
    proof_status: forbidden
    owner: "[gap] Spindrift has not named a claims owner for this demonstration."
    validity_window:
      valid_from: 2026-07-07
      valid_until: null
    source_hash: "[gap] not hashed in this demonstration"
    exact_text: false
    approved_language: null
    reason: >
      Voice boundary from the seed encoding: never mean, never fake.
```

## Escalation rule

```yaml
escalation:
  trigger: "Any complaint, inquiry, or content involving product safety, adverse reactions, or physical harm"
  action: "Do not respond with a claim. Escalate to a human immediately."
  tier: core
  owner: "[gap] Spindrift has not named a safety contact for this demonstration."
```

## Pending confirmation

- A named claims owner and legal review for every entry above.
- Whether "Proudly made the hard way" or "Real fruit tastes better" leads in paid media.
- Current SODA and Tea retail footprint beyond "select retailers."
- Hashes for each source page.