--- bcp_version: "1.0" file_type: root brand_name: "Strategus" publication_profile: registry_backed canonical_bcp: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand.md registry_mcp: https://registry.brandcontextprotocol.dev/mcp registry_handle: "strategus-a91c4e27" tree_version: "1.1.0" website: "https://www.strategus.com" tagline: "One Partner. Every Screen. Proven Performance." category: "Connected TV advertising" headquarters: "Denver, Colorado, United States" publication_status: demonstration provenance: "Assembled by Encoded Brands from public Strategus pages (www.strategus.com and the 31 January 2025 press release), Paper Tiger brand guidelines v1.0 (September 2026), and a 22 September 2026 reading of the password-gated Webflow staging host strategus-dev.webflow.io. That host is not the public site. Strategus has not reviewed or approved this package." default_locale: "en-US" supported_locales: ["en-US"] last_updated: 2026-09-22 agent_first_action: "fetch https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand.md" daughter_files: voice: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand/voice.md voice_anti_ai: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand/voice/anti-ai.md values: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand/values.md boundaries: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand/boundaries.md claims: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand/claims.md representation: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand/representation.md visual: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand/visual.md integrity_signed: true trust_level: claimed official_brand_source: false verification_method: null verified_domain: null verified_at: null dns_verified_at: null verification_last_checked_at: null verification_expires_at: null certification_status: not_certified registry_certified: false --- # Strategus > **Public-source demonstration.** Encoded Brands assembled this BCP from public Strategus material plus a labeled reading of a password-gated staging site. Strategus has not reviewed or approved it. The Registry record is not domain-verified and is not an official Strategus brand source. Strategus is a managed-services partner for connected TV (CTV) and programmatic advertising. It works with brands and agencies. The public homepage names CTV, online video, display, audio, and digital out-of-home, with strategy, execution, and reporting tied to the outcome the buyer named. The homepage line is "One Partner. Every Screen. Proven Performance." Treat that line as published wording, not as proof that every campaign produced a measured result. A 22 September 2026 sample of the password-gated staging host (https://strategus-dev.webflow.io) describes a CTV-first stack that also plans OTT, OLV, display, DOOH, and streaming audio as one system, plus franchise localization, fee stewardship, reporting as a decision tool, and SOC 2 as a governance theme. That host is staging, not www.strategus.com. Use those observations only with the caveats in `claims.md`. Visual identity for color, type, and logo comes only from the Paper Tiger brand guidelines, version 1.0, September 2026. Do not take colors, type, or logos from the live website or from the staging CMS. Corner geometry observed on the staging CMS is recorded in `visual.md` as an observed layout motif, not as a Paper Tiger rule. ## Brand platform ```yaml brand_platform: line: text: "One Partner. Every Screen. Proven Performance." source: "https://www.strategus.com/" use: "Published homepage line. Do not turn Proven Performance into a guarantee." offer: text: "You bring the KPI. We bring the strategy, the team, and the proof." source: "https://www.strategus.com/" use: "Published homepage framing. Keep the buyer as the owner of the KPI." audiences: - "brands that want a managed CTV and programmatic team" - "agencies that want a white-label or co-branded execution partner" - "franchisors and local operators coordinating national creative with local activation, as described on the staging blog only" ``` ## Core identity ```yaml identity: describe_as: "a managed-services partner for CTV and programmatic advertising" channels_named_on_homepage: - "CTV" - "online video" - "display" - "audio" - "digital out-of-home" channels_observed_on_staging: note: "Password-gated https://strategus-dev.webflow.io, sampled 2026-09-22. Not production proof." stack: - "CTV first" - "OTT" - "OLV (online video)" - "display" - "DOOH" - "streaming audio" - "in-game, named in the staging channel list" operating_posture_observed_on_staging: - "managed service, not a self-serve dashboard" - "Blueprint™ named with research and insights" - "reporting treated as a next-step advantage" - "fee transparency and stewardship" - "national brand control with local franchise activation" - "SOC 2 named as a governance theme, fourth-year wording on the staging blog only" founded: "2013, according to the 31 January 2025 Strategus press release" founders_named: "Dave Miles and Joel Cox" headquarters_in_press_release: "Denver, Colorado" leadership_as_of_press_release: "Todd Porch, CEO, as of the 31 January 2025 announcement" visual_authority: "https://strategus-brand-guidelines.vercel.app/" geometry_observation: "45 degree chamfers on staging CMS cards and banners. See visual.md. Not a Paper Tiger rule." ``` ## What to emphasize 1. **The buyer names the outcome.** Start with the KPI: revenue, leads, foot traffic, retargeting, re-engagement, site visits, incrementality, or awareness. 2. **Strategy comes before spend.** Blueprint™ is the public name for pre-launch intelligence. The staging site also places it with research and insights. Do not invent what the model contains. 3. **CTV first, then the rest of the plan.** On the staging blog, display, OLV, DOOH, and audio are described as layers that reinforce CTV, not as separate campaigns that reset each launch. 4. **One team, not a self-serve tool.** The public site says the buyer does not pay for a platform or sit through tutorials. Staging CTA language says "No self-serve dashboards, just a partner who does the work." Quote that line with the staging source. 5. **Reporting is a decision, not a recap.** The public site names visits, leads, conversions, and ROAS. A staging post treats a unified reporting view as the way the team recommends what to do next. Do not invent a number. 6. **Stewardship over a hidden fee stack.** A staging post argues that every fee should be explainable, auditable, and tied to value. Do not invent a rate card. 7. **Visuals follow the September 2026 guidelines, plus the observed chamfer.** Use the supplied logos, the named palette, PolySans for display, and Inter for body. Use the 18px 45 degree corner cut from `visual.md` on cards and banners. Do not copy staging colors. ## Agent instructions Read this root before producing work about Strategus. Load `voice.md` before writing; `claims.md` before factual, comparative, or quantitative statements; `boundaries.md` before performance, partnership, or client-result content; `representation.md` before describing the company; and `visual.md` before design work. Treat this package as a public-source demonstration. Do not imply Strategus approval. The staging host is not the public website. For current offers, pricing, inventory, and case-study figures, use the current public Strategus page, and keep every quantitative claim unapproved. ## Primary sources - Homepage: https://www.strategus.com/ - Press release, 31 January 2025: https://www.strategus.com/press/strategus-announces-majority-investment-from-private-equity-firm-civc-partners - Visual system, Paper Tiger v1.0, September 2026: https://strategus-brand-guidelines.vercel.app/ - Stacked logo: https://strategus-brand-guidelines.vercel.app/#logo-stacked ## Staging sources (not production) Password-gated Webflow staging at https://strategus-dev.webflow.io. Captured 2026-09-22. Fifteen blog posts plus the home, About, and CTV overview on that host. The blog index runs well past this sample. This host is not www.strategus.com and is not proof that a claim is live in production. - Staging home: https://strategus-dev.webflow.io/ - Staging About: https://strategus-dev.webflow.io/about - Staging CTV overview: https://strategus-dev.webflow.io/ctv-overview - Staging blog index: https://strategus-dev.webflow.io/blog ## Change log - 2026-09-22: tree_version 1.1.0. Enriched from a 15-post sample of the password-gated staging blog at strategus-dev.webflow.io, plus About and CTV on that host, and observed CMS chamfer geometry from that host and a Nick screenshot the same day. Staging material is labeled and unapproved. Public homepage, the 31 January 2025 press release, and Paper Tiger guidelines v1.0 remain the sources for previously recorded public facts. Color, type, and logo stay with Paper Tiger. Strategus has not approved this package. - 2026-09-22: tree_version 1.0.0, initial public-source BCP demonstration authored to BCP v0.8. ## See also - [boundaries.md]() - [claims.md]() - [representation.md]() - [values.md]() - [visual.md]() - [voice.md]() - [voice/anti-ai.md]()