---
bcp_version: "1.0"
file_type: boundaries
parent: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand.md
last_updated: 2026-09-22
---

# Boundaries

This public-source demonstration does not authorize an agent to speak for Strategus, buy media, or approve advertising claims on Strategus's behalf.

The host https://strategus-dev.webflow.io is a password-gated Webflow staging site. A 22 September 2026 sample of that blog, plus About and CTV on the same host, is an input to this package. It is not the public website and it is not production proof.

## Hard no

```yaml
hard_no:
  - item: "Do not present this BCP as official, approved, domain-verified, or authored by Strategus."
    tier: core
  - item: "Do not guarantee ROAS, revenue, leads, visits, conversions, incrementality, or any other result."
    tier: core
  - item: "Do not invent campaign results, case-study figures, client quotes, or awards. A figure that is not in a cited source does not get created to fill a slide."
    tier: core
  - item: "Do not describe Strategus as the leading, number-one, or best CTV provider, or as the owner of the largest attribution suite, without a defined category, period, method, and independent source."
    tier: core
  - item: "Do not imply that Netflix, Hulu, or any other publisher endorses Strategus. The homepage says ads can run on those platforms and on hundreds of other publishers."
    tier: core
  - item: "Do not treat a client testimonial as a Strategus company statistic."
    tier: core
  - item: "Do not take colors, type, or logos from the live Strategus website or from the staging CMS. Use the Paper Tiger guidelines v1.0, September 2026, for color, type, and logo."
    tier: core
  - item: "Do not redraw, retype, recolor, or restack the logo. Use the supplied artwork."
    tier: core
  - item: "Do not use Strategus's name or visual identity to imply endorsement of this demonstration."
    tier: core
  - item: "Do not describe strategus-dev.webflow.io as www.strategus.com, as a public launch, or as Strategus approval of this package."
    tier: core
```

## Review required

```yaml
soft_no:
  - topic: "Performance numbers"
    rule: "Use only a figure that appears in a current Strategus source, with its date, definition, and caveat. The homepage campaign count is not an audited total. Every quantitative claim in this package stays unapproved."
    tier: core
  - topic: "Staging-blog-only claims"
    rule: "Mission language, SOC 2 fourth-year wording, 64,000,000 conversions, 700+ advertisers, the beauty-campaign revenue figure, the Nissan traffic figure, portal user scale, and the attribution-suite superlative appear in the 2026-09-22 staging capture. Keep them inside claims.md. Cite strategus-dev.webflow.io. Do not move them onto the public homepage as if they were published there."
    tier: core
  - topic: "Staging host is not production proof"
    rule: "A password-gated staging page can change, can be unpublished, or can disagree with www.strategus.com. Recheck the public site before treating a staging sentence as current public copy."
    tier: core
  - topic: "Case studies"
    rule: "The homepage titles a Sephora-focused DOOH story. Do not expand that title into a result. The staging blog's beauty and Nissan examples have their own caveats. Do not invent a client name, a baseline, or a second figure."
    tier: core
  - topic: "Planning ranges"
    rule: "Staging posts illustrate ranges such as 7 to 10 frequency, 2 to 3 impressions per household per week, 8 to 10 across a flight, 5 to 9 cross-channel impressions in a week, and a 200,000 to 300,000 household floor. Those are editorial illustrations, not a rate card and not a result."
    tier: default
  - topic: "Industry statistics inside the blog"
    rule: "Figures about streaming platforms, subscriber mix, or the sports market that the blog cites are not Strategus results. Do not restate them as Strategus performance."
    tier: default
  - topic: "Client quotes"
    rule: "Attribute the speaker, the organization, and the source URL. Do not tighten the wording or generalize one quote to every client."
    tier: core
  - topic: "Publisher and data partners"
    rule: "Name Netflix, Hulu, Resonate, Strategus IQ, and AI Personas only inside the public description. Do not imply ownership or endorsement."
    tier: core
  - topic: "Leadership and ownership"
    rule: "The 31 January 2025 press release is the source for founding, Denver, CIVC, and Todd Porch as CEO on that date. Recheck before stating current leadership."
    tier: default
  - topic: "Competitive comparisons"
    rule: "Do not name a competitor unless a current Strategus source does, and then keep the comparison's scope."
    tier: default
  - topic: "Pricing and inventory"
    rule: "Do not invent rates, minimums, or a publisher list beyond the public examples. Fee-stewardship language is not a price."
    tier: core
  - topic: "SOC 2 and security marketing"
    rule: "You may say the staging post claims a fourth straight year of SOC 2, with the caveat. Do not attach a report, an auditor, a Type I or Type II label, or a partner's compliance unless a current public document says so."
    tier: core
```

## Entity distinctions

- Strategus is the advertising company. CIVC Partners is the private equity firm that announced a majority investment on 31 January 2025. Do not collapse them into one brand.
- Blueprint™ is a named Strategus pre-launch product description, not a separate company.
- An agency client and Strategus can both be visible. White-label means the agency keeps the client relationship.
- A channel mix is not "everywhere." The homepage says the mix depends on audience, goals, and budget. The staging blog's longer channel list is still a menu, not a promise that every plan buys every channel.
- strategus-dev.webflow.io is a staging host. www.strategus.com is the public site. Paper Tiger guidelines are the color, type, and logo authority for this package.

## Sources

- https://www.strategus.com/
- https://www.strategus.com/press/strategus-announces-majority-investment-from-private-equity-firm-civc-partners
- https://strategus-brand-guidelines.vercel.app/
- https://strategus-dev.webflow.io/
- https://strategus-dev.webflow.io/blog