---
bcp_version: "1.0"
file_type: claims
parent: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand.md
last_updated: 2026-09-22
---

# Claims

These claims were assembled from public pages, plus a 22 September 2026 reading of the password-gated staging host https://strategus-dev.webflow.io, for review. They are not legal advice and have not been approved by Strategus. Review with the accountable brand owner before use in advertising, sales, or comparative communications.

No quantitative claim below is marked approved. The homepage states several of them without a method, period, or definition. Staging-blog figures are unapproved as well. Evidence URLs on strategus-dev.webflow.io are staging, not www.strategus.com, and are not production proof.

## Approved at launch

```yaml
approved_at_launch: []
```

No claim is marked approved because this is a public-source demonstration without Strategus review.

## Requires caveat or owner approval

```yaml
requires_caveat:
  - id: "strategus-homepage-line"
    claim: "Strategus's homepage line is One Partner. Every Screen. Proven Performance."
    tier: core
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: true
    approved_language: "One Partner. Every Screen. Proven Performance."
    caveat: "Quote it as the published line. Do not treat Proven Performance as a guarantee or as evidence that a specific campaign worked."

  - id: "strategus-kpi-offer"
    claim: "The homepage says: You bring the KPI. We bring the strategy, the team, and the proof."
    tier: core
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: true
    approved_language: "You bring the KPI. We bring the strategy, the team, and the proof."
    caveat: "The buyer defines the KPI. Do not imply Strategus chooses the success metric or promises the result."

  - id: "strategus-channels"
    claim: "The homepage names CTV, online video, display, audio, and digital out-of-home as channels in the offer."
    tier: default
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Availability depends on the plan. Do not say every campaign uses every channel."

  - id: "strategus-campaign-count"
    claim: "The homepage says Big Brands. Local Shops. 60,000+ Campaigns Delivered."
    tier: core
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: true
    approved_language: "60,000+ Campaigns Delivered."
    caveat: "The page does not define a campaign, a date range, or a counting method. Keep the as-of date of 2026-09-22 and the plus sign. Do not round it into a precise total or call it audited."

  - id: "strategus-blueprint"
    claim: "Blueprint™ is Strategus's public name for pre-launch campaign intelligence, described as a playbook built from vertical performance data, market insights, and campaign experience before media goes live."
    tier: default
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Do not invent inputs, a delivery time beyond the page's 'in days', or a performance lift from using Blueprint™."

  - id: "strategus-outcome-metrics"
    claim: "The homepage says reporting includes visits, leads, conversions, and ROAS, described as metrics tied to business results rather than media delivery alone."
    tier: core
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "These are metric families, not published company results. Do not invent a ROAS, visit, lead, or conversion number."

  - id: "strategus-managed-not-platform"
    claim: "The homepage says the buyer does not pay for a platform, sit through tutorials, or have to become a programmatic expert, and instead gets a team that owns the work."
    tier: default
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "This describes the commercial posture. It does not mean Strategus has no software. The same page describes a reporting platform the team uses with the buyer."

  - id: "strategus-agency-white-label"
    claim: "The homepage offers a white-label or co-branded model for agencies, and a direct model for brands."
    tier: default
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Do not say every engagement is white-label. Match the model to the audience."

  - id: "strategus-publishers"
    claim: "The homepage says ads can run from Netflix and Hulu to hundreds of other publishers, and that the mix depends on audience, goals, and budget."
    tier: default
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "This is not an endorsement by Netflix or Hulu. Do not promise a placement on a named publisher."

  - id: "strategus-founded-2013"
    claim: "A Strategus press release dated 31 January 2025, datelined Denver, says Strategus was founded in 2013 by Dave Miles and Joel Cox."
    tier: default
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/press/strategus-announces-majority-investment-from-private-equity-firm-civc-partners"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Attribute the press release. Do not add a street address or an employee count from a third-party profile."

  - id: "strategus-civc-2025"
    claim: "On 31 January 2025 Strategus announced a majority investment from CIVC Partners and said Todd Porch had moved from president to CEO."
    tier: default
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/press/strategus-announces-majority-investment-from-private-equity-firm-civc-partners"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "This is the state described on that date. Recheck before describing current ownership or the current CEO."

  - id: "strategus-leading-language"
    claim: "The 31 January 2025 press release calls Strategus the leading managed services provider of high-performance CTV advertising campaigns, and a CIVC partner is quoted calling it the leading CTV-first managed services company."
    tier: core
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/press/strategus-announces-majority-investment-from-private-equity-firm-civc-partners"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Quote only with speaker, date, and source. It is not an independent ranking. Do not reuse leading as a factual claim."

  - id: "strategus-uw-quote"
    claim: "The homepage publishes a quote from a University of Washington associate athletic director about reporting how many people saw spots, visited a website, and completed transactions, contrasted with earlier difficulty tracking ads on ESPN or NBC Nightly News."
    tier: default
    proof_status: requires_caveat
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Keep the speaker's title. The quote gives no counts. Do not invent a percentage, a ROAS, or a result for the University of Washington."

  - id: "strategus-staging-mission"
    claim: "The About page on the password-gated staging host says: We ensure brand success using custom programmatic strategies."
    tier: default
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/about"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: true
    approved_language: "We ensure brand success using custom programmatic strategies."
    caveat: "Staging host, captured 2026-09-22, not www.strategus.com. Do not treat the line as a public-site mission or as a result. Strategus has not approved this package."

  - id: "strategus-staging-ctv-first-stack"
    claim: "The password-gated staging site describes Strategus as a CTV-first managed partner that also plans OTT, OLV, display, DOOH, and streaming audio as one system. The staging channel list also names in-game."
    tier: default
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging host, not production proof. The public homepage already names CTV, online video, display, audio, and digital out-of-home. Do not say every campaign buys every channel. OTT and OLV are defined in the staging posts: OTT is internet-delivered video, CTV is the TV-screen subset, OLV is online video beside other content."

  - id: "strategus-staging-partner-cta"
    claim: "Staging blog CTA and footer language includes: No self-serve dashboards, just a partner who does the work."
    tier: default
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/blog"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: true
    approved_language: "No self-serve dashboards, just a partner who does the work."
    caveat: "Quote it as staging CTA language. It does not mean Strategus has no software. The public homepage also describes a reporting view."

  - id: "strategus-staging-reporting-advantage"
    claim: "A 26 March 2026 staging post by Mark Sussman, Director of Data and Analytics, says static end-of-month reporting no longer meets expectations, describes a move to a unified client portal, and calls real-time visibility a shift from what happened to what to do next. The post says the portal supports thousands of users across agencies and brands."
    tier: default
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/blog/turning-ctv-reporting-into-a-strategic-advantage-for-advertisers"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging host. Thousands is not a count. Do not invent a user total, a product trademark, or a claim that the portal replaces the metric families on the public homepage."

  - id: "strategus-staging-fee-stewardship"
    claim: "A 14 April 2026 staging post by Chrystal Rinkle, VP of Operations, frames fee clarity as an operating standard: a partner should be able to explain who is paid, why, and what value the fee creates. The post names five layers: media, data, platform or transaction, quality or safety or measurement, and service or management."
    tier: default
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/blog/understanding-programmatic-fees"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging POV. Do not invent a fee, a percentage, an audit right, or a statement that every supply-chain cost is already on a public rate card."

  - id: "strategus-staging-franchise"
    claim: "A 24 February 2026 staging post by Tyler Wise describes CTV as a way for franchisors and local franchisees to share national creative with ZIP, DMA, or radius activation, and says Strategus dynamic creative can generate location-specific ads from local data."
    tier: default
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/blog/franchise-advertising"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging description of a capability. Do not promise a location, a dynamic-creative output, an approval workflow, or a franchise result."

  - id: "strategus-staging-soc2-fourth-year"
    claim: "A 24 February 2026 staging post by Rachel Dillon says Strategus has passed its SOC 2 audit for the fourth straight year, and that the audit covers security, availability, processing integrity, confidentiality, and privacy."
    tier: core
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/blog/why-soc-2-matters-in-programmatic-media"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Password-gated staging host. This package does not include a report, an auditor, a period end, or a Type I or Type II label. Do not say partners are SOC 2 compliant unless a current public document says so. Do not treat the sentence as production proof."

  - id: "strategus-staging-conversions-64m"
    claim: "The staging About page says Strategus has driven over 64,000,000 conversions for its clients."
    tier: core
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/about"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging host, as of the 2026-09-22 capture. No definition of a conversion, date range, or method. Do not round it, call it audited, or move it onto www.strategus.com. Unapproved."

  - id: "strategus-staging-advertisers-700"
    claim: "The staging CTV overview, in the 2026-09-22 capture, refers to 700+ advertisers partnered with Strategus."
    tier: core
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/ctv-overview"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging host. The counting method, the definition of an advertiser, and the as-of date inside the page were not published in the capture notes. Keep the plus sign. Do not treat it as the public homepage campaign count. Unapproved."

  - id: "strategus-staging-beauty-revenue"
    claim: "A 2 May 2026 staging post by Tyler Wise says a beauty e-commerce campaign using CTV awareness, OLV and display retargeting, and purchase attribution generated more than $200,000 in online revenue in three months."
    tier: core
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/blog/tv-marketing-campaigns"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging host. The capture does not name the advertiser, the spend, the baseline, the attribution window, or whether the revenue is incremental. Do not invent a brand name. Do not reuse the figure as an approved case result."

  - id: "strategus-staging-nissan-traffic"
    claim: "A 29 April 2026 staging post by Tyler Wise says a Nissan example generated a 250 percent increase in website traffic through retargeted high-intent households and concise iterative creative."
    tier: core
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/blog/ott-marketing"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging host. No baseline, market, flight length, or method in the capture. Do not extend 250 percent to sales, leads, or ROAS. Do not treat it as an audited or approved result. Nissan appearing in a blog example is not an endorsement."

  - id: "strategus-staging-pioneer-2015"
    claim: "The staging About page says Strategus helped pioneer programmatic CTV in 2015."
    tier: default
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/about"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging host. The public press release used in this package says the company was founded in 2013. Do not upgrade pioneer into a first-in-market ranking."

  - id: "strategus-staging-largest-attribution-suite"
    claim: "A 25 February 2026 staging post says Strategus has the largest suite of customizable attribution solutions in the industry."
    tier: core
    proof_status: requires_caveat
    evidence: "https://strategus-dev.webflow.io/blog/ctv-attribution"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Staging superlative. Not an independent ranking. Not approved. Do not use it in new copy. If a reader must be shown the sentence, quote it with speaker context, the date, the staging URL, and this caveat in the same breath."
```

## Forbidden

```yaml
forbidden:
  - id: "strategus-guaranteed-result"
    claim: "Strategus guarantees a ROAS, revenue, lead, visit, or conversion outcome."
    tier: core
    proof_status: forbidden
    evidence: "No public guarantee. The homepage line is not a warranty."
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Describe the reporting metric. Do not promise the number."

  - id: "strategus-independent-number-one"
    claim: "Strategus is the number-one or best CTV agency."
    tier: core
    proof_status: forbidden
    evidence: "No independent ranking in the sources used for this package."
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Do not upgrade press-release language into a ranking."

  - id: "strategus-invented-case-result"
    claim: "A named campaign, including the Sephora-focused DOOH story, produced a specific sales or sell-out result beyond the homepage title."
    tier: core
    proof_status: forbidden
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "The homepage title is not a result. Fetch the current story before citing any figure."

  - id: "strategus-publisher-endorsement"
    claim: "Netflix, Hulu, or another publisher endorses Strategus."
    tier: core
    proof_status: forbidden
    evidence: "https://www.strategus.com/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Inventory examples are not endorsements."

  - id: "strategus-official-bcp"
    claim: "Strategus authored, reviewed, or approved this BCP."
    tier: core
    proof_status: forbidden
    evidence: "This package is an Encoded Brands public-source demonstration."
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Say Strategus has not reviewed or approved it."

  - id: "strategus-live-site-visuals"
    claim: "The live website's colors, type, or logos are the current identity system for new work."
    tier: core
    proof_status: forbidden
    evidence: "https://strategus-brand-guidelines.vercel.app/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "Use the Paper Tiger guidelines v1.0, September 2026, for color, type, and logo. Chamfer geometry in visual.md is an observed staging motif, not permission to copy staging colors."

  - id: "strategus-staging-as-production"
    claim: "strategus-dev.webflow.io is the public Strategus website, or a sentence on that host is production proof."
    tier: core
    proof_status: forbidden
    evidence: "https://strategus-dev.webflow.io/"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "The public site is https://www.strategus.com/. The Webflow host is password-gated staging."

  - id: "strategus-largest-suite-as-fact"
    claim: "Strategus has the largest suite of attribution solutions in the industry, stated as a fact."
    tier: core
    proof_status: forbidden
    evidence: "https://strategus-dev.webflow.io/blog/ctv-attribution"
    owner: null
    validity_window:
      valid_from: 2026-09-22
      valid_until: null
    source_hash: null
    exact_text: false
    approved_language: null
    caveat: "The staging sentence is not a ranking. Do not approve it, shorten it into a headline, or drop the source."
```

## Open questions

- What definition, start date, and method sit behind "60,000+ Campaigns Delivered."
- Whether Blueprint™ has an approved product description beyond the homepage paragraph.
- Which case-study figures Strategus will stand behind, and on what conditions.
- Whether client quotes on the homepage are cleared for reuse outside that page.
- Current CEO, ownership, and headquarters after 31 January 2025.
- Whether the Paper Tiger guidelines are the identity Strategus wants agents to treat as production-ready. This package treats them as the visual source for color, type, and logo because they are the published guidelines host. Strategus has not confirmed that choice here. Corner geometry is a separate observation from the staging CMS.
- Whether the SOC 2 fourth-year sentence, the 64,000,000 conversion sentence, and the 700+ advertiser sentence on the staging host match any public page.
- Whether Strategus will stand behind the staging beauty revenue figure or the Nissan traffic figure, and on what conditions.
- Whether Blueprint™ on the staging site adds an approved description beyond the public homepage paragraph.
- Whether the chamfered CMS corners are now part of the Paper Tiger system. This package does not treat them as guidelines-authored.