---
bcp_version: "1.0"
file_type: anti_ai
parent: https://registry.brandcontextprotocol.dev/strategus-a91c4e27/.well-known/brand.md
last_updated: 2026-09-22
---

# Anti-AI voice guardrails

Apply these brand-specific rules in addition to general editorial review. They are inferred from Strategus's public pages and have not been confirmed by Strategus.

```yaml
community_reference:
  - url: "https://encodedbrands.ai/.well-known/brand/voice/anti-ai.md"
    rationale: "Encoded Brands maintains a live baseline of common machine-written language patterns."

brand_additions:
  - pattern: "In today's rapidly evolving CTV landscape"
    type: opener
    rationale: "Scene-setting delays the buyer's KPI."
  - pattern: "unlock growth" or "unlock performance"
    type: phrase
    rationale: "Generic agency filler. Name the KPI and the work instead."
  - pattern: "seamless omnichannel ecosystem"
    type: phrase
    rationale: "The site says everywhere is not a strategy. Name the channel and why it is in the plan."
  - pattern: "revolutionary, game-changing, cutting-edge, future-proof"
    type: phrase
    rationale: "Unsupported novelty language is weaker than a sourced operating fact."
  - pattern: "guaranteed ROAS" or "proven performance" used as a promise
    type: claim
    rationale: "Proven Performance is a homepage line, not a warranty. Do not attach a number."
  - pattern: "the leading CTV agency" or "#1"
    type: claim
    rationale: "A ranking needs a category, period, method, and source. The press release's use of leading is not that source."
  - pattern: "not just X, but Y" as a new sentence
    type: structure
    rationale: "A predictable model cadence. Quote the published homepage sentence about real goals only when the sentence is the point."
  - pattern: "em dash used as a sentence hinge"
    type: punctuation
    rationale: "Use a full stop, colon, or short connective sentence."
  - pattern: "Together, we can change everything"
    type: closer
    rationale: "End with the next operating step: the KPI, the plan, or the report the buyer will read."
  - pattern: "largest suite of attribution" or "largest suite of customizable attribution"
    type: claim
    rationale: "A staging-blog superlative. It is not a ranking and it is not approved."
  - pattern: "strategus-dev.webflow.io is the public site" or dropping the staging label
    type: claim
    rationale: "The Webflow host is password-gated staging. The public site is www.strategus.com."
  - pattern: "set and forget" or "autopilot buying"
    type: phrase
    rationale: "Staging posts describe operators who explain what changed. Autopilot is the opposite posture."
  - pattern: "250 percent" or "$200,000" without the staging caveat
    type: claim
    rationale: "Those figures exist only as caveated staging-blog examples. They are not approved results."
```

## Structural checks

- Do not open with a market essay when the buyer's goal is available.
- Do not stack CTV, AI, and performance in one sentence without a concrete subject.
- Do not turn Blueprint™ into a black-box promise. Use only the public description.
- Do not invent a client result, a quote, or a publisher endorsement.
- Do not convert a homepage statistic into an audited figure.
- Do not convert a staging-blog statistic into an audited figure, and do not drop the staging URL.
- Do not use an em dash.
- Do not use an exclamation point.