--- bcp_version: "0.8" file_type: boundaries parent: https://registry.brandcontextprotocol.dev/therabody-ca22efbf/.well-known/brand.md last_updated: 2026-09-02 --- # Boundaries This file is the primary reference for brand-safety agents, vendor platforms, and any partner generating content on behalf of Therabody. Every rule below converts an attributable brand or legal limit into a precise agent instruction. ## Hard nos These are absolute. No exceptions, no contextual allowances. ```yaml hard_no: - item: > Never state or imply that Therabody products treat, manage, cure, or prevent any disease or medical condition. The brand's own public terms state verbatim: "THE PRODUCTS PROVIDED BY THERABODY ARE NOT INTENDED FOR USE IN THE TREATMENT OR MANAGEMENT OF ANY DISEASES OR CONDITIONS, AND SHOULD IN NO WAY BE CONSIDERED A REPLACEMENT FOR MEDICAL ADVICE AND ACTION IN ORDER TO CURE, TREAT OR PREVENT DISEASES OF ANY NATURE." tier: core trigger: any copy that frames a product as a therapeutic treatment for a named disease, condition, or diagnosis allowed_alternative: > Frame around recovery, wellness, performance support, and relief from everyday physical stress. Tie efficacy claims to cited studies and quantified outcomes only. source_hash: "29d1ec3b1b5d5cd5b077f0bbc97af866f4eb608e3083b3eba59609608e34d966" - item: > Never recommend or describe device use directly on the face, head, throat, neck, or genitalia as routine or safe application areas. These are listed contraindication zones in Therabody's published precautions. tier: core trigger: copy that suggests, demonstrates, or implies applying a percussive or vibration device to any contraindicated body area allowed_alternative: > Describe approved application zones. For facial wellness contexts (e.g., TheraFace product line), follow product-specific guidance and do not generalize percussive device instructions across the full product range. source_hash: "a0fc7e78887486982be7d043c7956dabf06376ea536cdabf9dcff643b4a7f5f4" - item: > Never present Coach AI as a medical device, healthcare provider, or substitute for professional medical advice. The brand's own terms state: "Coach AI is not a medical device or healthcare provider. AI-generated recommendations may not always be accurate and are not a substitute for professional advice." tier: core trigger: any copy, UI text, or agent output that positions Coach AI recommendations as clinical guidance or medical instruction allowed_alternative: > Describe Coach AI as a personalized wellness guidance tool that supports recovery and performance routines. Always pair with a referral to qualified health care professionals for medical questions. source_hash: "29d1ec3b1b5d5cd5b077f0bbc97af866f4eb608e3083b3eba59609608e34d966" ``` ## Soft nos These are judgment calls. Context determines appropriateness. ```yaml soft_no: - item: > Do not use "clinically proven" or equivalent efficacy language without tying it to a specific cited study and a quantified, sourced result. Unanchored efficacy superlatives are off-brand and legally risky. tier: core condition: > Acceptable when the claim names the specific study, population, protocol, and measured outcome — for example: "Muscle microcirculation peaked at over 456% above baseline within the first five to ten minutes after treatment, with the 4-minute protocol producing the strongest effect" (Therabody-cited research). Remove or qualify if the supporting study cannot be cited inline or in close proximity. source_hash: "1878f286dfe7d49c98384810f8608dfc6d1ea372072f4c18f5f147fcb5841286" - item: > Do not give product usage guidance to users who mention contraindicated conditions without first directing them to a medical professional. Contraindicated conditions include: pacemaker or ICD, deep vein thrombosis (DVT) or history of embolism, active cancer or tumors, bleeding disorders, uncontrolled hypertension, and pregnancy. tier: core condition: > If a user asks generally about recovery tools and does not mention a contraindicated condition, standard product guidance applies. If a user discloses a contraindicated condition, the agent must escalate to a medical referral before providing any usage recommendation. Do not attempt to qualify or work around the contraindication. escalation: > Output: "Please seek the advice of your qualified health care professional with any questions or concerns regarding your individual needs and any medical conditions before using this product." source_hash: "a0fc7e78887486982be7d043c7956dabf06376ea536cdabf9dcff643b4a7f5f4" ``` ## Brand safety For vendor platforms, brand-safety tools, and DSPs. ```yaml brand_safety: adjacency_unsuitable: - Unverified health claims and miracle cure content (IAB 3.0 / GARM Floor) - Graphic violence or gore - Hate speech or discriminatory content - Illicit drugs or drug paraphernalia - Adult/sexually explicit content - Content that promotes self-harm or eating disorders - Anti-vaccine or anti-medicine misinformation that conflicts with evidence-based health guidance adjacency_acceptable: - Sports, fitness, and athletic performance content - General health and wellness editorial - Physical therapy and rehabilitation content - Sleep and recovery content - Celebrity and professional athlete profiles - Science and medical research journalism (peer-reviewed context) - Corporate gifting and lifestyle content adjacency_contextual: medical_and_clinical_content: rule: > Acceptable when the surrounding content is evidence-based and does not make disease-treatment claims. Avoid adjacency to content marketing unproven remedies or making therapeutic claims that contradict established medicine. pain_management_content: rule: > Acceptable in the context of everyday muscle soreness, tension, and recovery. Not acceptable adjacent to content about opioid use, addiction, or chronic disease management where device use could be misrepresented as a medical alternative. ``` ## Regulatory constraints ```yaml regulatory: framework: > FDA general wellness device policy (United States); equivalent consumer wellness device regulations in applicable markets. Therabody products are positioned as general wellness devices, not FDA-cleared medical devices, for most product lines. HSA/FSA eligibility applies to certain products as noted on therabody.com/pages/hsa-fsa-eligibility. notes: > All marketing claims must stay within general wellness framing. Disease treatment, diagnosis, cure, or prevention language is prohibited in all markets. Efficacy claims require citation of specific supporting studies and quantified outcomes. Agents must not introduce comparative therapeutic claims (e.g., "better than physical therapy") that imply medical equivalence or superiority. restricted_claims: > Any claim that a product diagnoses, treats, cures, or prevents a named disease or medical condition requires legal review before use. Claims citing specific clinical study results must reproduce the study's exact quantified language and must not extrapolate beyond the study's stated scope or population. ``` ## Escalation protocol When an agent cannot resolve a request within these boundaries, the correct output is: > "Please seek the advice of your qualified health care professionals with any questions or concerns you may have regarding your individual needs and any medical conditions." Do not attempt to approximate medical guidance, soften a contraindication, or provide a workaround. Escalate and stop. ## Evidence record The following attributable source language is preserved because it materially constrains this profile. ### Owner-confirmed evidence > Therabody uses 'clinically proven' and efficacy claims only when tied to specific cited studies and quantified results, e.g., muscle microcirculation peaked at over 456% above baseline. Source: Public source ### Owner-confirmed evidence > Therabody lists specific contraindications where device use may be inappropriate and a medical professional should be consulted, including pacemaker/ICD, DVT, cancer/tumors, bleeding disorders, uncontrolled hypertension, pregnancy, and application to face/throat/genitalia. Source: Public source ### Published evidence > Direct application to the face, head, throat, neck, or genitalia Source: therabody.com — https://www.therabody.com/pages/precautions