---
bcp_version: "0.8"
file_type: claims
parent: https://registry.brandcontextprotocol.dev/therabody-ca22efbf/.well-known/brand.md
last_updated: 2026-09-02
---

# Claims

All marketing claims Therabody is authorized to make. Agents generating copy must draw from this file. Do not introduce claims absent from this file.

> **Legal review notice.** Claims in this file are compiled from available public evidence and owner-confirmed statements for review purposes. This file is not legal advice. All claims, especially those marked `tier: core` or `proof_status: approved`, must be reviewed by Legal or the accountable brand owner before use in advertising, packaging, sales, regulated, or comparative contexts. `proof_status` records evidence and confirmation state, not legal approval.

---

## Approved at launch

```yaml
approved_at_launch:
  - claim: "Therabody is a science-backed wellness technology company."
    tier: core
    proof_status: "requires_caveat"
    owner: "[gap]"
    validity_window:
      valid_from: 2025-01-30
      valid_until: null
    source_hash: "1f1bd2f99ec8dd0759f0bc9cb4514743755f21d8b18324dba4d2347b623e2c55"
    exact_text: false
    approved_language: null
    evidence: "Owner-confirmed brand positioning statement. Therabody describes itself as a science-backed wellness technology company across public-facing surfaces."

  - claim: "Therabody offers a full wellness ecosystem spanning percussive therapy, pneumatic compression, e-stim, red light, and hot and cold modalities."
    tier: core
    proof_status: "requires_caveat"
    owner: "[gap]"
    validity_window:
      valid_from: 2025-01-30
      valid_until: null
    source_hash: "1f1bd2f99ec8dd0759f0bc9cb4514743755f21d8b18324dba4d2347b623e2c55"
    exact_text: false
    approved_language: null
    evidence: "Owner-confirmed positioning. Interview clarified that Therabody began with percussive therapy and has expanded into a multi-modality wellness ecosystem."

  - claim: "The Theragun was invented so people could treat pain themselves rather than relying only on surgery or drugs."
    tier: default
    proof_status: approved
    owner: "[gap]"
    validity_window:
      valid_from: 2025-01-30
      valid_until: null
    source_hash: "b4bce96c6d8521647704261f72f9285bbb20c37a989fdbb9c0b1bca1f557d96c"
    exact_text: false
    approved_language: null
    evidence: "Owner-confirmed founding story. The Theragun was invented to enable self-treatment of pain at home."
```

---

## Requires caveat

```yaml
requires_caveat:
  - claim: "Therabody products are scientifically proven to [specific outcome]."
    tier: core
    proof_status: requires_caveat
    owner: "[gap]"
    validity_window:
      valid_from: 2025-01-30
      valid_until: null
    source_hash: "[gap]"
    exact_text: true
    approved_language: "[gap] — requires Legal review and citation of the specific study before approved language can be set."
    caveat: "Any 'scientifically proven' claim must cite the specific study, its date, the product tested, and the outcome measured. Blanket use of 'scientifically proven' across the product line is not approved without study-specific substantiation."
    evidence: "Site surfaces study-backed language for individual products (e.g., JetBoots Pro Plus, TheraFace Mask Glo, percussive therapy systematic review). Each instance is tied to a named study and specific product. No blanket line-level proof claim is on file."

  - claim: "Therabody [product] is clinically proven to [outcome]."
    tier: core
    proof_status: requires_caveat
    owner: "[gap]"
    validity_window:
      valid_from: 2025-01-30
      valid_until: null
    source_hash: "[gap]"
    exact_text: true
    approved_language: "[gap] — each product requires its own approved language tied to a named study."
    caveat: "Must name the specific clinical study, the product tested, the measured outcome, and the study date. Cannot be applied generically. Legal review required before each product-level clinical claim is published."
    evidence: "Therabody publishes clinical findings for specific products on its blog. These are product-specific and study-specific, not a transferable blanket claim."
```

---

## Forbidden

```yaml
forbidden:
  - claim: "Therabody products treat, cure, or diagnose any medical condition."
    tier: core
    proof_status: forbidden
    owner: "[gap]"
    validity_window:
      valid_from: 2025-01-30
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: "Medical treatment, cure, and diagnosis claims require FDA clearance or equivalent regulatory approval. No such clearance is on file for a general line-level claim. Any such statement exposes the brand to regulatory action."

  - claim: "Any unqualified 'scientifically proven' or 'clinically proven' statement applied to the Therabody product line as a whole."
    tier: core
    proof_status: forbidden
    owner: "[gap]"
    validity_window:
      valid_from: 2025-01-30
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: "Existing study evidence is product-specific and outcome-specific. A blanket line-level proof claim is unsupported and not approved. Use requires_caveat entries above for product-specific study references."

  - claim: "Therabody products replace professional medical care or advice."
    tier: core
    proof_status: forbidden
    owner: "[gap]"
    validity_window:
      valid_from: 2025-01-30
      valid_until: null
    source_hash: "[gap]"
    exact_text: false
    approved_language: null
    reason: "Founding story positions Therabody as enabling self-care alongside, not instead of, professional care. This claim contradicts brand positioning and creates regulatory and liability risk."
```

---

## Open gaps for owner review

The following items require owner confirmation or Legal sign-off before claims can be promoted to `approved_at_launch`.

- **Modality-level efficacy claims.** Pneumatic compression, e-stim, red light, and hot/cold modalities appear in the product ecosystem. No study citations for these categories were confirmed during this session. Owner should supply study references or move these to `requires_caveat` with named sources.
- **Awards, accolades, and market leadership claims.** Site surfaces recognition and ambassador relationships. No specific award language, market share figures, or superlatives were confirmed by the owner. Do not use "world-leading" or equivalent in agent-generated copy without explicit owner approval and a named source.
- **HSA/FSA eligibility.** Site includes an HSA/FSA eligibility page. Eligibility status changes with regulatory guidance. Legal must confirm current eligibility language before agents reference it.
- **Country-specific shipping and availability claims.** Site surfaces country-of-choice shipping language. Agents must not assert specific geographic availability without checking current product and region configuration.
```